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Uncovering the “why” delivers higher research ROI for CX leaders

Alida

Note: This article is part of our ROI Matters series , which explores the value of research ROI to C-suite executives and leaders in product innovation , customer experience, marketing and customer insight. . And that’s where research really yields ROI.

ROI 252
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Report: Net Promoter Score Benchmark Study, 2017

Experience Matters

We published a Temkin Group report, Net Promoter Score Benchmark Study, 2017. This is the fifth year of this study that includes Net Promoter® Scores (NPS®) on 299 companies across 20 industries based on a study of 10,000 U.S.

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Report: What Happens After a Good or Bad Experience, 2017

Experience Matters

We just published a Temkin Group report, What Happens After a Good or Bad Experience, 2017.

Report 214
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10 massive business trends that will shape 2017 and beyond

Alida

We’ve collected 10 of the most insightful predictions that we believe will define not just 2017, but also the years ahead. Consumers have less faith in brands than ever before. Forrester Research is predicting more espionage, ransomware and privacy breaches in 2017. How smart brands measure customer intelligence ROI.

Trends 0
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SHSMD Connections 2017: What We Learned

ReviewTrackers

Innovation was the highlight at last week’s 2017 SHSMD Connections, the annual conference for healthcare marketing, public relations and communications, and strategic planning professionals. Apple and Nordstrom are examples of just two companies that have changed consumer expectations. ROI Based Marketing. Campaign Brief.

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Alexa, What’s the ROI of Voice and Chat Assistants?

Think Customers

Capgemini Research Institute’s Smart Talk: How organizations and consumers are embracing voice and chat assistants study surveyed more than 12,000 consumers who use chat and voice assistants, as well as 1,000 executives representing top industries. Much of this consumer adoption is new. Virtual assistants are good for business.

ROI 53
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An Exciting Year For Temkin Group Research

Experience Matters

As you can see in the chart below, Temkin Group published a lot of interesting research in 2017. best practice interviews, company surveys, and large-scale consumer studies) to deliver insights about customer experience that shaped the thinking and actions of 1,000s of professionals around the world.

Groups 175