article thumbnail

Technology is not a Disruptor, but a Powerful Customer-First Strategy is!

C3Centricity

Technology is often seen by marketing as a disruptor of business as usual, but it isn’t. Technology is in fact an enabler, at least when used properly and appropriately. I had already been speaking about the need for businesses to prepare for the dramatic change that was coming thanks to technological innovation.

article thumbnail

Why Technology Won’t Help You Understand Your Customers

C3Centricity

Do you believe that using technology to understand customers is the only way today? In today’s data-rich environment I’m not really suggesting that you actually ignore data nor technology! The latest technology is not going to make up for your lack of thinking! Were you surprised to read the title of this post?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

15 Brand Trends for 2015

CX Journey

Image courtesy of derekGavey Another year almost gone, and it''s time to start sharing trends and predictions for 2015! Magnified Human Technology : Digital and mobile will fuel the sense of empowerment and possibility for the individual consumer. Real Brand Engagement : Marketers will link ?engagement? engagement? category''?s

Trends 171
article thumbnail

What Will SXSW Mean for Customer Experience in 2015?

Experience Investigators by 360Connext

There is always something that grabs everyone’s attention but is a flash in the technology pan. SXSW is where I first began to see glimmers of wearable technology a few years ago. Wearable technology that’s more fashion than functional – the iWatch is just the beginning?? QR Codes on t-shirts? Worst idea ever.

article thumbnail

6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

article thumbnail

Astea Partners with YASH Technologies

Alliance by IFS

Astea Partners with YASH Technologies to Help Service Providers Derive Maximum Value from the Alliance Enterprise™ Solution. a leading global provider of field service management and mobility solutions , is proud to announce the addition of YASH Technologies to its solution implementation partner network. About YASH Technologies.

article thumbnail

Is Your Customer Experience Technology Helpful or Creepy?

Experience Investigators by 360Connext

SXSW 2015 was no exception. Location-based apps were another year’s IT technology. The technology itself becomes secondary to the purpose. New ways to gather data and offer personalized experiences should add up to better customer experiences and smarter marketing. SXSW: Customer Experience Technology.