Experience Investigators by 360Connext

MARCH 12, 2015

Have a listen and then be sure to subscribe to hear more from SXSW 2015. 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience. 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience. There will be future surprises in store!

Customer Experience 110

Customer Experience Fashion Social Media Innovation 110

InMoment XI

JUNE 17, 2015

When MaritzCX was formed from the merger of Allegiance Software and Maritz Research, it aimed to provide two things: (1) personalized data for each client company, and (2) general market research to help the companies understand the market context of the data they collected. View Article.

Software 200

Software Data Marketing Company 200

InMoment XI

JUNE 17, 2015

When MaritzCX was formed from the merger of Allegiance Software and Maritz Research, it aimed to provide two things: (1) personalized data for each client company, and (2) general market research to help the companies understand the market context of the data they collected. View Article

Software 200

Software Data Marketing Company 200

InMoment XI

JUNE 17, 2015

When MaritzCX was formed from the merger of Allegiance Software and Maritz Research, it aimed to provide two things: (1) personalized data for each client company, and (2) general market research to help the companies understand the market context of the data they collected. View Article

Software 200

Software Data Marketing Company 200

Wired and Dangerous

MAY 5, 2021

A 2015 study found that Mexico’s welfare increased by 1.31% as a result of the NAFTA tariff reductions and that Mexico’s intra-bloc trade increased by 118%.[63] 75] 2013 and 2015 studies showed that Mexican small farmers benefited more from NAFTA than large-scale farmers.[76][77] 76][77] U.S.

Policies 91

Policies Insurance Government Banking 91

Experience Matters

JANUARY 20, 2015

We just published a Temkin Group report, Lessons in CX Excellence, 2015. Dell enlists different groups from across the company—including engineering, marketing, sales, support, and digital—to make improvements to the entire customer journey. This report has rich insights about both B2B and B2C customer experience.

Report 120

Report Customer Connectedness Customer Journeys Net Promoter Score 120

CX Journey

FEBRUARY 5, 2015

We’re one month into 2015, and it’s already apparent that Customer Experience is on everyone’s agenda - or at least on those of the 95% of retailers surveyed by Boston Retail Partners ,who identified customer experience as a top-three priority in the new year. In 2015, that’s all subject to change - and rightfully so.

Chief Customer Officer 80

Chief Customer Officer Customer Centricity Retail Culture 80

Heart of the Customer

DECEMBER 18, 2014

Yesterday, four of the CXPA’s CX experts spoke about the year in review, and what customer experience has in store for 2015. The post What’s the customer experience focus for 2015? Is it the role of emotions? Employee engagement? Crowdsourcing journey maps? appeared first on Heart of the Customer.

Customer Journeys 83

Customer Journeys Customer Experience Employee Engagement Conference 83

Kerry Bodine

OCTOBER 11, 2021

Top ten winners in the large company category include: Peloton and Zoom , two companies known for their customer obsession (which, as a customer, I can personally attest to myself); Marketing software companies Adobe and Hubspot (which have both positioned themselves at providing customer experience solutions); and.

Connections 227

Connections Employee Engagement Study Employee Experience 227

Wired and Dangerous

JANUARY 5, 2015

Welcome to 2015! Help our customers become the world’s smartest buyer by hardwiring learning into every customer’s encounter and becoming our customers’ key source for valuable market information. Best wishes for a fantastic 2015! We are excited about the sparkling opportunities and shining moments that lay ahead.

Innovation 70

Innovation Entertainment System Groups 70

iPerceptions

SEPTEMBER 2, 2015

It's the job of the modern marketer to stay on top of all the trends and stories that are impacting the digital arena. With customer experience and marketing strategy advancing at such a rapid rate here are the need-to-know developments from August 2015.

Customer Centricity 48

Customer Centricity Trends Customers Marketing 48

Alida

JUNE 15, 2016

Today, customers advise brands on where markets are going—not the other way around. According to a 2015 IBM CEO study , it’s “impossible to personalize products, services or experiences without a clear idea of customers’ core values and what’s happening in their lives.”

Marketing 100

Marketing Airlines Customer Centricity Study 100

Storyminers

MARCH 11, 2019

From legacy brands like Disney and Apple to challenger brands like Warby Parker and Airbnb, a rich blend of history and marketing can create an experience that convinces people to try new things. The duality of story and experience is pure gold for marketers. . They emphasize the backstory; it matters more than you think.

Marketing 113

Marketing Social Media Advertising Video 113

Zonka Feedback

JANUARY 5, 2023

Since 2015, the market has grown five times in just seven years. As the market grows, several SaaS products and services also come into picture to satisfy various needs of the SaaS users. This also increases competition in the market with time. SaaS is a growing industry.

Feedback 98

Feedback Strategy Customers Industry 98

CX Journey

NOVEMBER 12, 2015

Joining 200 others, I spent Moments of Truth Day 2015 (part of NCSW ) here, thanks to Rant & Rave. Although I write a lot about Marketing requirements, customer insight is also key to designing and delivering for CX teams. Image courtesy of Routemaster 4 Hire Today I'm pleased to share a guest post by Paul Laughlin.

Gamification 80

Gamification Exercises Airlines Customer Insights 80

Experience Investigators by 360Connext

JANUARY 23, 2015

It’s often viewed as a channel for marketing and service and seen as something that might happen, but isn’t really the main driver. 30, January 2015. 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience. Social customer care is going to be with us forever.

Customer Care 110

Customer Care Social Media Marketing Conference 110

Kayako

DECEMBER 31, 2015

2015 saw the support community talk a lot about making things easier for the customer through both customer experience and communication. But there’s still a way to go, and for customer support to really thrive it needs the backing of the board – just like marketing and sales departments. Now onto the best of 2015!

Self Service 72

Self Service Omni-Channel Net Promoter Score Multi-Channel 72

InMoment XI

OCTOBER 18, 2018

Grant Welker, co-author of a book published in 2015 entitled, We Are Market Basket, gave a small turnout of about. With the onset of fall here in the Northeast US, I find the changing seasons to be a time of inspiration and reflection. A few years ago, I attended a lecture at our local library. View Article.

Culture 173

Culture Marketing Retail 173

Clarivate

APRIL 24, 2023

healthcare payers and providers are consolidating at a dizzying clip as they seek to gain market share, increase access to care and secure clinical control to improve health outcomes. Not only that, One Medical accepts insurance and partners with local health systems in most markets where it operates.

Healthcare 89

Healthcare Marketing Insurance Groups 89

2020 Research

NOVEMBER 9, 2022

Market research companies must uphold strict privacy guidelines and work to combat fraud in data collection. Successful market research builds trust and transparency with consumers looking to protect their data. How will this impact market research when respondents share deeply personal and private information?

Data 52

Data Marketing Groups Consulting 52

Eptica

JANUARY 6, 2016

Date: Wednesday, January 6, 2016 What were the key customer experience topics in 2015? Author: Olivier Njamfa As we enter 2016, I’m already seeing plenty of predictions about what the year will bring for the customer experience and customer service markets. Published on: January 06, 2016.

Self Service 48

Self Service Customer Experience Social Media Insurance 48

Experience Investigators by 360Connext

FEBRUARY 16, 2015

Many of the trends emerging, though not terribly surprising, call for a unique kind of marketing strategy. Marketers need to position products and the behavior around them for consumers who don’t necessarily know they are ready for the next innovation. Robert Schmid (@roberteschmid) January 7, 2015. Here are a few ideas.

Marketing 110

Marketing Conference Innovation Transportation 110

CSM Magazine

JUNE 12, 2015

Based on rigorous testing of CRM software applications from around the world, ISM has announced the winners of the 2015/16 Top 15 CRM Software Awards. Maximizer CRM 2015 R2 – by Maximizer Software Inc. Each software application is rated according to 179 selection criteria. Sugar CRM v. 7.6 – by Sugar CRM. ISM Top 15 CRM SMB Winners.

CRM 40

CRM Software Analysis Customer Centricity 40

Kerry Bodine

JUNE 7, 2017

Its marketing team flaunted JetBlue’s differentiated customer experience with cheeky ad lines like “Someone has to stand up for tall people.” In November 2014, JetBlue announced that it would be adding baggage fees and reducing leg room – and on June 30, 2015, the airline kept that promise to investors. and “Trays.

Airlines 184

Airlines Chief Customer Officer Hotels Brands 184

C3Centricity

DECEMBER 20, 2021

Technology is often seen by marketing as a disruptor of business as usual, but it isn’t. Already back in 2015, data accounted for 44% of Verizon’s profits, as shown in this Adage article. Technology is in fact an enabler, at least when used properly and appropriately. So what is disrupting business as usual?

Technology 218

Technology Strategy Customer Centricity Hotels 218

ECXO

MAY 15, 2023

Image source: SAS If you’re a marketer, chances are you’ve heard about MadTech. So let’s dive into what MadTech is, why it’s important, how we got here and three tips you can use to get ready for marketing in a world driven by MadTech. But an even greater challenge lies on the horizon: integrating marketing technology with advertising.

Tips 133

Tips Net Promoter Score Advertising Customer Journeys 133

Joe Rawlinson

DECEMBER 10, 2015

Sixty-one percent of marketers planned to increase their spending on email this year, making email a higher priority than social media, mobile marketing or any other channel, StrongView’s 2015 Marketing Trends Survey found. Integrating triggers into your email marketing strategy can give your campaign a quick boost.

Marketing 60

Marketing Social Media Omni-Channel Return on Investment 60

ClearAction

NOVEMBER 27, 2018

Customer-Centric Marketing: Align for Growth Lynn Hunsaker. Customer-centric marketing has several layers of meaning. Communications is only one touch-point of many that marketing has with customers. Apply the essence of “customer-centric marketing” to all of these marketing areas. Go beyond “the deal”.

Customer Centricity 74

Customer Centricity Marketing Competitive Advantage Customers 74

Experience Investigators by 360Connext

DECEMBER 31, 2014

2015 is locked and loaded, right? We have big plans ourselves in 2015. Our first one, Social Customer Care, is a topic I’ve presented about for organizations like the Word of Mouth Marketing Association and the Online Marketing Institute. See you in 2015. ” We’ve all been there. Are you ready?

Entertainment 247

Entertainment Leadership Social Media B2B 247

Customer Bliss

MAY 23, 2017

In 2015, Sports Business Journal called The Belmont Stakes “The Sporting Event Of The Year.” Lynn also oversees a lot in her role: marketing, event planning, social media, hospitality and group sales, owner relations, media relations, and more. where she served as Senior Vice President, Marketing.

Sports 142

Sports Customer Experience Hospitality Retail 142

Forrester's Customer Insights

NOVEMBER 19, 2014

Forrester recently published its 2015 Predictions for Asia Pacific. Marketing is taking the lead here, as CI pros seek to use data to fuel customer engagement improvements. Marketing is taking the lead here, as CI pros seek to use data to fuel customer engagement improvements. What will this mean for you?

Customer Insights 54

Customer Insights Analytics Data Trends 54

Influitive

OCTOBER 28, 2015

This is why referral marketing programs can be so effective. A 2015 B2B Buyer’s Survey report found that 75% of buyers rely on social media to research potential vendors. Download this free guide to learn how customer marketers at fast-growing companies are focusing on customer engagement — and seeing results.

B2B 89

B2B Marketing Social Media eBook 89

Maru/HUB

JUNE 1, 2018

In 2015, Forbes’s wrote that “customers equate brands with experiences”. Three years later there is no debate about this fact – marketers know how imperative CX is to their objectives. Download the 6 ways marketers can begin to drastically improve customer experiences. appeared first on Maru/Syngro.

Marketing 40

Marketing Customer Experience Customers Brands 40

Lithium

AUGUST 3, 2022

Don’t cut your marketing budgets only to lose ground to your competitors. Khoros Marketing expert Matt Deluca dives into exactly when cost-cutting makes sense. Since the beginning of the marketing and advertising era, it has been notoriously difficult to prove the ROI of any given campaign. This is part 1, an expert interview.

ROI 52

ROI Marketing Social Media Advertising 52

Customer Interactions

DECEMBER 8, 2015

CMO Perspectives this week features; Shep Hyken [mycustomer.com] saying we cannot start predicting what CX will be in 2016 until we fully analyze and understand the trends of 2015; Dom Nicastro [CMSwirse.com] on trends showing that CX has fallen in marketing priority and more.

Trends 28

Trends Marketing 28

transcosmos Information Systems

MAY 25, 2015

We’re almost half-way through 2015 and here are just some of the hyper-connected, mobile lifestyle customer service activities that we’ve been seeing in 2015. It’s just a question of how exactly these ubiquitous devices are making an impact on how we interact with clients and customers. Faster everything.

Social Media 48

Social Media Self Service Multi-Channel Trends 48

Forrester

OCTOBER 6, 2015

But the Q3 2015 data from our Customer Experience Index is making it hard for an optimist like me to find a lot of bright spots. We're in a world fraught with persistent economic imbalances where customers with copious options are flexing their market muscles more than ever before.

Customer Experience 40

Customer Experience Effort Score Exercises Study 40