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The social media dilemma: how to get the most dangerous customer service channel right

Vonage

Social media: a platform that allows consumers to say anything they like about a brand – and broadcast that message to the world. When you think about it, it’s not surprising that many businesses consider social media to be one of the dangerous communication channels. billion less than in 2013.

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3 Case Studies in Successful Social Media Customer Engagement

Win the Customer

Social media has become a major tool for marketers. But even though most small businesses use social media, it doesn’t mean they’re using it effectively. For instance, only 45 percent of marketers think their Facebook strategy is effective, reports Social Media Examiner. The campaign reached 5.5

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TikTok Analytics: The Next Frontier In Digital Engagement

Lithium

This social channel has exploded in use since 2020, with over 1 billion current users and growth unmatched by any other social media today. It’s possible that it’s been a recent challenge to understand how your brand could fit into this social engagement circus. By Q1 of 2021, TikTok had amassed 3.5

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Here’s why the experts think empathy is the key to customer engagement

Comm100

In 2013, Forrester Research landed on one such phrase – the ‘age of the customer’. Customizable live chat with unlimited agents and chats – plus email, social media, SMS & knowledge base – all for free, forever! Customers have more power than ever to get their voice heard and listened to. Get Comm100 Free.

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The Value of Customer Experience

Experience Investigators by 360Connext

This Best of 360Connext post was part of the Customer Experience Professionals Association’s 2013 Customer Experience Day celebration. Thanks to social media, that can be a lot more people. Empowered and engaged employees translates into lower turnover, better performance and increased profitability.

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Why Customer Support Email Should Be Considered Sacred

Experience Investigators by 360Connext

It’s a small window of time to allow your words to captivate them without the distractions of social media noise or the 10 tabs they have open in their browser. Added by Anne Reuss on Aug 05, 2013. Added by Anne Reuss on Aug 05, 2013. Added by Anne Reuss on Aug 05, 2013. Added by Anne Reuss on Aug 05, 2013.

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Social “Buy” Buttons and Customer Engagement

Velaro

Customer engagement is being transformed by social media “buy” buttons and ecommerce live chat. Ecommerce live chat is great for customer engagement with site visitors who have a question or need some other assistance– but what about customers who just want to make a purchase and move on?