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How to Take Local Brands to Global Success: The 5 Rules to Fortune

C3Centricity

They were referring to the growing need for marketers to stand up to the challenge of taking local brands global. In this networked world, more and more successful local brands are attempting global roll-outs. This is the basis of any new product launch and applies just as well to global rollouts as it does to local brand developments.

Brands 206
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QR Code Marketing for Mobile First Brands 

Optimove

If you’re a mobile-first brand, QR code marketing will go a long way to increasing engagement, cultivating loyalty, and driving growth … let’s explore. And they’re highly cost-effective: QR codes are relatively inexpensive to create and implement, making them an attractive option for mobile-first brands working with ever-tightening resources.

Brands 52
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How to Optimize Reputational Risk Management in Banks

ReviewTrackers

In 2012, Edelman Insights found that financial services and banking was the industry consumers trusted the least — even less than they did the media sector. A 2017 global risk management survey found that damage to brand and reputation is ranked as the top risk management concern. reputational risk is intangible and hard to measure.

Banking 94
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18 inspiring brand collaborations: Real-life success stories

BirdEye

Customers and brand ambassadors aren’t the only prospects out there who can support your business. From Instagram influencers to big-name industry leaders, partnering with like-minded brands can help you unlock valuable new opportunities. Table of contents Why do brand collaborations work?

Brands 52
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How to Improve Student Support Services – Meeting Sky-High Expectations in Higher Education

Comm100

Thanks to technology, Gen Z (born 1997-2012) have grown up surrounded by first-class customer experience, enjoying exceptional levels of convenience, speed, and personalization. Sky-high Expectations - How to Improve Student Support in a Digitally-demanding World. Today’s students are CX-indulged. The support expectation gap.

Meeting 130
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How to Manage (and Reduce) Call Center Call Volume

Stella Connect

The problem is, keeping up with call volume is getting harder these days, with the call center under pressure due to the pandemic upending both the nature of work and how consumers interact with brands. The brand was fielding 20 million calls per year in 2012, adding up to $100 million in costs.

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What Are Micromoments, & Why Are They So Important?

Experience Investigators by 360Connext

Note from Jeannie: Back in 2012, I recorded a talk for TEDx around what I then referred to as “micro-interactions.” They affect how we perceive people, brands, products and experiences. What happens if you don’t pay attention to the details of the experiences customers are having with your brand?