How to Take Local Brands to Global Success: The 5 Rules to Fortune
C3Centricity
NOVEMBER 5, 2018
They were referring to the growing need for marketers to stand up to the challenge of taking local brands global. In this networked world, more and more successful local brands are attempting global roll-outs. This is the basis of any new product launch and applies just as well to global rollouts as it does to local brand developments.
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