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How to Take Local Brands to Global Success: The 5 Rules to Fortune

C3Centricity

They were referring to the growing need for marketers to stand up to the challenge of taking local brands global. In this networked world, more and more successful local brands are attempting global roll-outs. This is the basis of any new product launch and applies just as well to global rollouts as it does to local brand developments.

Brands 206
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QR Code Marketing for Mobile First Brands 

Optimove

If you’re a mobile-first brand, QR code marketing will go a long way to increasing engagement, cultivating loyalty, and driving growth … let’s explore. And they’re highly cost-effective: QR codes are relatively inexpensive to create and implement, making them an attractive option for mobile-first brands working with ever-tightening resources.

Brands 52
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18 inspiring brand collaborations: Real-life success stories

BirdEye

Customers and brand ambassadors aren’t the only prospects out there who can support your business. From Instagram influencers to big-name industry leaders, partnering with like-minded brands can help you unlock valuable new opportunities. Table of contents Why do brand collaborations work?

Brands 52
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Love Your Employees As Much As You Love Your Customers

Kerry Bodine

While my co-author Harley and I were prepping Outside In for publication back in the spring of 2012, I learned about the strange practice of soliciting “blurbs,” those pithy words of praise on a book’s back cover that tout the messages inside. Customer-obsession will only benefit your company and your brand if you are also employee-obsessed.

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68 Customer Support Email Address Name Ideas

CX Accelerator

While not every support team has an email address, nor am I saying it is a requirement for every company depending on your customer needs, I have been tasked with creating the support email address in my job for a new brand. In 2012, she co-founded the blog, CustomerServiceLife.com.

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How Acer Increased Their Community ROI by 500% Using Vanilla

Vanilla Forums

One of Acer's top product lines is its gaming PCs and accessories, marketed under the Predator and Nitro brands. Brad was instrumental in getting the Acer community off the ground back in 2012. We had a chance to talk with Brad Bliven, Senior Program Manager of Global Digital Services at Acer.

ROI 98
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K.I.S.S (Keeping it Simple Stupid)

CloudCherry

And, when asked what brand has truly wowed Matt? You’ll hear Matt’s thoughts on how technology has changed the way we do Customer Service, some of the biggest blunders businesses can avoid, and what technologies he thinks are making the biggest difference with customer experience. Hint: It all comes back to K.I.S.S.ing.).