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Retain Consumer Trust By Keeping Your Brand Promises

Second to None

Any brand that hopes to connect with consumers is must reckon with the powerful nature of public scrutiny in the digital age. The connectivity between brands and consumers offered in the Internet age has integrated brands into the daily routine of our lives. 1] [link]. [2] 2] [link].

Consumers 109
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Connecting Your Brand with the New Generation

Second to None

Gen Zers, those born roughly from 1995-2010, are beginning to trickle into the workforce and become routine contributors in the economy. Influence is a major factor for Gen Z when it comes to making a purchase and connecting with a brand. 4] Due to this shift, younger people are connecting with brands in unique ways.

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Connecting Your Brand with the New Generation

Second to None

Gen Zers, those born roughly from 1995-2010, are beginning to trickle into the workforce and become routine contributors in the economy. Influence is a major factor for Gen Z when it comes to making a purchase and connecting with a brand. 4] Due to this shift, younger people are connecting with brands in different ways.

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Better brand, better world: Alpha Foods CMO Kierstin De West on the opportunity in helping people become more conscious consumers

Maru Group

Brands can play a key role in helping consumers make sustainable choices. Consumers consistently state high concern, but generally fail to translate that into brand choices. The difference between what consumers say is important and the choices they make. People say, ‘Help me be a conscious consumer. Help me do that.’”

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NetBase and Quid are Merging!

NetBase

NetBase Quid will give businesses an unprecedented solution to understanding consumer and market data. The combined company is the next generation consumer and market intelligence platform. This new company will provide the ultimate resource in understanding consumer context.”. Leadership View: The NetBase Quid Difference.

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How B2B Brands Can Benefit from Social Listening

Brandwatch CX

It is easy to see the use-case for social listening when looking at large consumer brands They have hundreds of thousands, if not millions, of buyers and millions more of potential ones. It was only in 2010 when they had social data insights and enough confidence to launch a new router via social media channels alone.

B2B 59
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Reshaping The Future Of Digital Customer Service: 22 Influential Leaders to Watch in 2022

TechSee

At Miele, Eric is also accountable for the management of escalation departments, offline processes, e-care solutions, national call center consolidation, multi-product services, upselling / cross selling and re-defining the consumer experience. His specialty is exploring the connection between customer service and technology.