article thumbnail

5 principles for successful post-merger IT integration

West Monroe

Understanding the organization’s current state technology environment is vital, akin to understanding the team's current skillsets and weaknesses. This involves creating an integrated view of enterprise architecture or a target operating model—outlining future-state technology teams, applications, and surrounding infrastructure.

article thumbnail

Getting to the “Why” of CX Design: Measuring Effort to Drive Change

Clarabridge

In September 2009, Simon Sinek stood in the middle of a stage in a cozy theater in Puget Sound, Washington and delivered one of the most iconic TED talks to date. Although customer experience (CX) was a nascent space back in 2009, it is easy to extend his argument to the customer experience space today.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

As Consumers Tighten Wallets, Marketers Can Tighten Customer Relationships

Optimove

Measure the sections of your website that customers engage with most, the content they spend the most time on, information they respond to, product material and other information they request. Measure the incremental value of every element of marketing campaigns using control groups. It was followed by a protracted recovery.

article thumbnail

What Do Companies With Low Net Promoter Score Have in Common?

Retently

We’ve excluded industries with an extremely low average NPS, such as debt collection, as they’re unlikely to produce helpful insights for most startups and technology businesses. The antivirus software company McAfee is at the bottom of the technology industry, earning a Net Promoter Score of 2. Ready to start?

article thumbnail

How to Stay Close to Customers While Working From Home

CSM Magazine

The webinar participants were asked whether insurers were using technology such as chatbots and conversational AI to triage customer enquiries coming into the contact centre, so that routine enquiries could be answered via a digital assistant, allowing contact centre colleagues to focus on the most critical calls.

article thumbnail

Marketing Operations Defined for Wikipedia, Part I

ClearAction

Its growth was initially driven by the proliferation of marketing technology and increased pressure from the C-suite to prove the value of marketing and contribute to the bottom-line. The 2006 IDC CMO Technology Benchmark Study found that the headcount allocated to MO was about 2.5%.

article thumbnail

4 Customer-Oriented CEOs and What We Can Learn from Them

transcosmos Information Systems

Bezos’ propensity for using technology to enhance the customer experience comes from his belief that companies should develop “ obsessive customer focus.”. Lafley was the CEO of multinational consumer goods company, Procter & Gamble , from 2000 to 2009 and from 2013 to 2015. Alan George “A.G.” Making Customer Success Happen.