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Make the Complicated Simple

ShepHyken

They are just presented in a way that simplifies the concepts for the reader. For example, 94% of the more than 1,000 consumers we surveyed said convenience is important, 87% of customers will recommend a convenient company or brand, and 70% will pay more for convenience. All of my books are easy to read.

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Retail Consumer Trends and Real-Time Feedback: Monitoring How Price Hikes Impact Market Sentiment

Lumoa

Experts believe that the modern retail industry will follow a similar pattern as it did during the 2009 recession. These trends are expected to continue (for example, the need for digital self-serving and customer support channels) and retailers that adapt to these new preferences will be positioned to lead the market.

Retail 208
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How to Update Your Marketing with a Customer First Strategy

C3Centricity

All marketers know their marketing 5Ps, but how do you update your marketing when you adopt a customer first strategy? This is the easiest of the marketing 5Ps for a customer centric organisation to adapt because a customer first strategy is all about your customers. brand #marketing #packaging Click To Tweet.

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CTV in the time of COVID-19: More avails and branding opportunities

Hero Digital

As marketers, this presents us with a unique opportunity to get vital messaging to consumers, whether around e-commerce, tips for accessing services under these new living circumstances or even potentially life-saving PSAs. Though many brands are pulling back budgets, AdAge reports global ad spend outlook is set to decrease 7.4%

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Rebellion at Dollar General! A Challenge to CX Strategies?

CX University

Pink (2009) states that when employees have a purpose in their work, are provided with opportunities to develop mastery in what they do, and have autonomy, they will be engaged. Environment: Characterized by trust and supportive relationships. Work: Work is meaningful and provides recognition and growth. A Challenge to CX Strategies?

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What Do Companies With Low Net Promoter Score Have in Common?

Retently

Study the hacks used by brands like Apple , Amazon , and Netflix, and you’ll discover actionable tactics that can apply to your business. In industries with a low overall NPS, we’ve looked at consumer complaint data to learn which brands are the least likely to retain customers and earn positive feedback.

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What Does Brand Authenticity Look Like on Social Media in 2019?

Lithium

People are no longer wowed by the “newness” of social media or content with brands simply being present on their favorite platforms. In fact, a Marketing Land article found that people are growing more skeptical of businesses on social media. Or go behind the scenes to give your audience insight into your brand.