Is the Chief Experience Officer a Worthwhile Addition to the C-Suite?
Retently
JULY 28, 2023
According to a 2009 survey , over 2/3rds of marketing professionals admitted companies needed a CCO. By 2019, according to Gartner’s CXM Survey , only 11% of companies lacked a CXO and 10% a CCO – a 24% increase compared to 2017. It sets a better example for the frontline employees and drives change from inside the company.
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