Remove 2008 Remove Company Remove Sales Remove Social Media
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How B2B Brands Can Benefit from Social Listening

Brandwatch CX

They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights. But what about those B2B companies that sell their services to other businesses? When these companies enter the social listening space, they are faced with many different challenges.

B2B 59
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And the Customers Tweeted Happily Ever After

Storyminers

Thanks to social media, you no longer own your story—or your brand. The Apple sales support staff knows the store’s products inside and out, and if a customer wants more training, it’s for sale: $100 for 50 hours, or $2 per hour. Data for Kroger’s revenue per square foot is from 2008. But there’s a problem.

Retail 264
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How B2B brands can benefit from social listening

Brandwatch CX

They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights. But what about those B2B companies that sell their services to other businesses? When these companies enter the social listening space, they are faced with many different challenges.

B2B 52
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A History of Customer Support Technology

Team Support

Companies set up centralized offices to handle customer inquiries and issues via telephone. The first company to establish a more formal call center was the Birmingham Press and Mail, a tabloid newspaper based in the UK. One of the early implementations of live chat was by LivePerson, a company founded in 1995 in New York City.

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DO YOU STILL NEED SALESPEOPLE?

ImprintCX Articles

The traditional salesperson role is to navigate the sales process from the manufacturer’s perspective, leveraging knowledge and pricing arbitrage. This power play turned sales into a craft of trickery and deception. The sales funnel, once managed predominantly by salespeople, has become automated and smarter through technology.

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Why listening to customers matters in a recession

Thematic

These companies may say that they ‘put customers first’, but without a voice of customer program in place it seems unlikely! Think surveys, posts on social media, online reviews and chat logs. A whopping 93% of customers are likely to make repeat purchases from companies that provide a quality customer experience.

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CX Success Stories – HOLT CAT

Daniel Group

Edward Craner, SVP of Strategy and Marketing, HOLT CAT , shares how they have transformed their company with feedback over the past 13 years. Peter and Corinna run the company. They are fantastic young people who have brought a lot of innovation and energy into the industry and into our company. Edward, thank you. Quite a lot.