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How B2B Brands Can Benefit from Social Listening

Brandwatch CX

It is easy to see the use-case for social listening when looking at large consumer brands They have hundreds of thousands, if not millions, of buyers and millions more of potential ones. By responding immediately and resolving the issue, your customers become even more loyal. In fact, it can be quite the opposite.

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How B2B brands can benefit from social listening

Brandwatch CX

It is easy to see the use-case for social listening when looking at large consumer brands They have hundreds of thousands, if not millions, of buyers and millions more of potential ones. By responding immediately and resolving the issue, your customers become even more loyal. In fact, it can be quite the opposite.

B2B 52
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Why listening to customers matters in a recession

Thematic

How can you stay relevant to consumers in a competitive market - especially one under the pressure of a recession? By listening to your customers. It seems obvious, but according to Hubspot research , 42% of businesses don’t survey their customers or collect feedback. How to use customer insights to your advantage: 1.

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CX leaders: Don’t let empowered consumers pass you by

OpinionLab

Empowering your consumers is the key to improved customer experience. If you look at the truly successful companies, the ones that emerge are the ones that concentrate on enabling their customers to engage with them – so that they can partner with them to build their brand. So how do you find out what your customers want?

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Emotional Branding Case Studies to Emulate Great Customer Experience

Win the Customer

In a year of lackluster Super Bowl ads, one brand that stood out was a spot for antioxidant infusion drink Bai Brands, recently acquired by Dr. Pepper Snapple Group. This illustrates that emotional appeal can have a major impact on a brand’s success or failure at attracting customers and maintaining their loyalty.

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More evidence that customer experience is about emotions

Customer Bliss

Some interesting, if not surprising, news from the customer experience world recently. Forrester recently released their US 2017 Customer Experience Index , which goes through data from 120,000 online consumers to rank 300 brands across 21 industries. Twice as many brand scores fell as rose, and losses outpaced gains.

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Optimize Your Customer Experience Management Strategy

GetFeedback

A recent study by PwC found that one in three consumers will walk away from a brand they love after just one negative experience. At the same time, 54% of respondents said that the customer experience at most companies needs to improve. . What is customer experience management? Sounds simple, right?