CX University

SEPTEMBER 18, 2018

clearly communicates goals to all employees and links individual goals to corporate goals.” We look at four case studies of some of today’s most successful organizations, analyzing how they achieve these cornerstones through engagement, in all cases finding the same, ineluctable linkage between leadership, employees and market environment.

Employee Engagement 211

Employee Engagement Engagement Case Study Strategy 211

Grade.us

AUGUST 21, 2018

When it comes to email marketing and SMS, marketers aren't sure which marketing channel performs best. Is email marketing dying? In the past, email marketing was the default channel for marketers. In the past, email marketing was the default channel for marketers. Should you focus on SMS?

Marketing 55

Marketing e-support Consumers Feedback 55

C Space

SEPTEMBER 10, 2020

The Brand Move Roundup – September 10, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. In early March we began reporting daily on how brands were dealing with Covid-19. Instead, guitar sales have bounced back in a big way.

Brands 40

Brands Retail Groups Government 40

Grade.us

JUNE 30, 2020

Customers love SMS marketing. Research from DotDigital shows SMS marketing boasts a 98%t open rate; 90%t of these messages are read in three minutes. Even more interesting is the fact that 50% of US Consumers receiving branded SMS messages go on to make direct purchases. What is SMS Marketing? Reading Time: 10 minutes.

Marketing 61

Marketing How To Wireless Government 61

CSM Magazine

OCTOBER 26, 2020

Since 2007 there have been more SMS messages sent than phone calls made and yet the primary method of contact for business is still the phone? When a customer feels valued and appreciated by a brand they are more likely to stay and spend more. Surely there is a better way!

Self Service 52

Self Service Multi-Channel Social Media Customer Journeys 52

Alida

DECEMBER 15, 2016

In 2013, the average M&A deal was valued at $224 million —a significant jump from 2007’s $42 million. To foster cultural integration and a smoother transition, leaders must communicate and engage frequently with managers and employees. Between 2009 and 2013, annual hospital deals have increased 14 percent. Conclusion.

Airlines 138

Airlines Hospitality Employee Engagement Entertainment 138

Avaya

OCTOBER 4, 2016

Cord Himelstein, Head of Marketing for Michael C. Since 2007, he has been responsible for leading the company’s strategic marketing initiatives and communications efforts. In the 1950s we expanded into the retail market. As a recognition company, we’re in the unique position of representing our customers’ brands.

Rewards Programs 67

Rewards Programs Call Center Employee Engagement Retail 67

SurveySensum

DECEMBER 13, 2023

A well-crafted product description can: Effectively communicate the value and quality of your products Increase customer experience Boost lead generation and sales Helps in building a strong reputation However, if you are not getting the above benefits, it means your product description needs improvements.

Feedback 52

Feedback Social Media Groups Customers 52

ReviewTrackers

JANUARY 1, 2018

According to Cone Communications, 4 in 5 consumers will reverse a purchase decision after reading negative reviews. A number of research studies suggest that online reviews are more trustworthy and useful than branded social media content, advertising, information from salespeople, and even natural search engine results. Trustpilot.

Automotive 109

Automotive Hotels Travel Healthcare 109

Daniel Group

SEPTEMBER 23, 2021

Edward Craner, SVP of Strategy and Marketing, HOLT CAT , shares how they have transformed their company with feedback over the past 13 years. Lynn Daniel (00:03): I’m with Edward Craner, who is Senior Vice President of Marketing and Strategy with Holt Cat of San Antonio, Texas. I think you guys started in 2007.

Net Promoter Score 98

Net Promoter Score Social Media Feedback Groups 98

2020 Research

OCTOBER 18, 2022

The webinar was hosted by: Stan Sthanunathan – Retired Executive VP of Consumer and Market Insights at Unilever. Ellie Ahmadi – Chief Marketing Officer at Schlesinger Group. If you really want to grow, you need to look at markets and opportunities in a very de-averaged way.”. This presents an opportunity for brands.

Trends 52

Trends Social Media Consumers Groups 52

Beyond Philosophy

JANUARY 16, 2018

A recent article on corporate customer-centricity by a prominent market research firm made the case for this type of culture as “the most effective way to meet customers’ changing needs.” Michael Lowenstein, Ph.D., CMC Thought Leadership Principal, Beyond Philosophy. When have you ever seen such a mass valentine card from to an executive?

Culture 83

Culture Company Customer Centricity Travel 83

Wootric

AUGUST 21, 2018

This article was contributed by Ryan Gould, VP of Strategy and Marketing at Elevation Marketing. How we live and communicate are evolving at lightning speed thanks to one thing: Technology. Of course, with all these exciting changes comes the one word that polarizes many in business and marketing circles: disruption.

Technology 58

Technology Customer Experience Chatbots Retail 58

Qualtrics

JULY 19, 2019

Before you get started with any form of market research it’s important that you understand what a marketing research problem is and how to formulate one. As a marketing researcher, you must work closely with your team of researchers in defining and testing environmental variables. Definition: What is a research problem?

Course 55

Course eBook Marketing Study 55

Beyond Philosophy

MARCH 3, 2016

BtoB clients frequently ask: “Because of the importance of brand perception and word-of-mouth in BtoC products and services, I understand how customer advocacy can provide highly actionable insights there. Going back a couple of decades shows just how much decision-making weight is now represented by these two factors.

Consulting 60

Consulting Loyalty Advertising Analysis 60

transcosmos Information Systems

JUNE 8, 2017

Back then, the idea was to explore chatbots as a system of communication with humans using natural language and computational algorithms. Apart from driving responsive customer services , bots can have a huge positive impact on your company’s sales or marketing efforts. Indeed, chatbots are most useful in real-life applications.

Chatbots 67

Chatbots e-support Fashion Hotels 67

Magellan Solutions

JUNE 30, 2019

In that same year, we witnessed the rise in popularity of the iPhone, which was introduced in 2007. This lifestyle introduced a brand new form of media — social media. Apart from the direct communication with customers, technical support representatives are also responsible for escalating the issue to the development team.

Social Media 40

Social Media First Call Resolution Groups Technology 40

Service Untitled

JULY 31, 2013

Recruiting and keeping talented employees therefore is very important when building relationships with people and developing a company’s brand, because it’s what people say about you and your business when you’re not in their presence that makes a profound difference in the world of customer experience. photo by: seanbjack.

Customer Service 72

Customer Service Effort Score Exceptional Customer Service Training 72

Smith+co CX

MARCH 10, 2014

The danger is that we can all too easily focus on the widgets and whistles and forget how humans actually make decisions – through their emotional connection with a brand. Here are a few things to think about: Be clear about your brand purpose. Be infectious in your communication. Be Holistic.

Multi-Channel 59

Multi-Channel Customer Experience Social Media Technology 59

BirdEye

MAY 10, 2023

That’s where a great marketing strategy comes into play. In this blog post, we’ll share 12 marketing strategy examples to help get your creative juices flowing. Table of contents What is a marketing strategy? Content marketing Attract potential clients and generate revenue with high-value content.

Examples 98

Examples Strategy Tips Marketing 98

Quadient

JULY 25, 2022

Aspire Leaderboard Transforms its Grids for an Evolving CCM Market. This year’s Leaderboard reflects several major shifts in the industry, with three critical updates that make it easier to plan customer communication transformation projects. If you know Quadient, we act quickly on market feedback. Marissa Feigen.

Omni-Channel 95

Omni-Channel Marketing Software Social Media 95

C Space

NOVEMBER 28, 2018

We invited more than 1,000 consumers from Hatch — our proprietary mobile platform that allows consumers to answer critical business questions and engage with leading brands — to take a picture of something they think won’t exist in five years’ time, explaining why they think so and what they think will replace it. Here today, gone tomorrow?

Wireless 45

Wireless Sports Healthcare Consumers 45

CloudCherry

MARCH 14, 2019

The CX Champion Contest was all about nominating the best CX superheroes who go above and beyond their limits to surprise the customer and make them feel happy about the brand or business. Nate started his career in the year 2007 and has worked tirelessly for years to give back to CX industry. Our top 3 winners are: Nate Brown.

Hospitality 236

Hospitality Insurance B2C Groups 236

Lithium

DECEMBER 7, 2018

Candidly, we launched our very own community instance too early! From its inception, Lithium worked with huge brands, and so their huge communities were wildly successful. There are so many others that came along from 2007 through 2008 that are part of the Lithosphere’s story too.

Gamification 40

Gamification B2B Guidelines Government 40

Lithium

DECEMBER 7, 2018

Candidly, we launched our very own community instance too early! From its inception, Lithium worked with huge brands, and so their huge communities were wildly successful. There are so many others that came along from 2007 through 2008 that are part of the Lithosphere’s story too.

Gamification 40

Gamification B2B Guidelines Government 40

Lithium

DECEMBER 7, 2018

Candidly, we launched our very own community instance too early! From its inception, Lithium worked with huge brands, and so their huge communities were wildly successful. There are so many others that came along from 2007 through 2008 that are part of the Lithosphere’s story too.

Gamification 40

Gamification B2B Guidelines Government 40

Lithium

DECEMBER 7, 2018

Candidly, we launched our very own community instance too early! From its inception, Lithium worked with huge brands, and so their huge communities were wildly successful. There are so many others that came along from 2007 through 2008 that are part of the Lithosphere’s story too.

Gamification 40

Gamification B2B Guidelines Government 40

Lithium

DECEMBER 7, 2018

Candidly, we launched our very own community instance too early! From its inception, Lithium worked with huge brands, and so their huge communities were wildly successful. There are so many others that came along from 2007 through 2008 that are part of the Lithosphere’s story too.

Gamification 40

Gamification B2B Guidelines Government 40

Lithium

DECEMBER 7, 2018

Candidly, we launched our very own community instance too early! From its inception, Lithium worked with huge brands, and so their huge communities were wildly successful. There are so many others that came along from 2007 through 2008 that are part of the Lithosphere’s story too.

Gamification 40

Gamification B2B Guidelines Government 40

Lithium

DECEMBER 7, 2018

Candidly, we launched our very own community instance too early! From its inception, Lithium worked with huge brands, and so their huge communities were wildly successful. There are so many others that came along from 2007 through 2008 that are part of the Lithosphere’s story too.

Gamification 40

Gamification B2B Guidelines Government 40

Storyminers

JULY 6, 2020

His clients range from large, publicly traded companies to leading professional service firms and fast-growth and established small businesses including Apple, Diesel, Freshworks, KFC, Pearson, Shell etc… plus lots of smaller brands and SMEs. Augie Ray is a Vice President Analyst covering customer experience (CX) for marketing and CX leaders.

Customer Experience 147

Customer Experience Customer Service Social Media Consulting 147

CloudCherry

MARCH 14, 2019

The CX Champion Contest was all about nominating the best CX superheroes who go above and beyond their limits to surprise the customer and make them feel happy about the brand or business. Nate started his career in the year 2007 and has worked tirelessly for years to give back to CX industry. Our top 3 winners are: . Nate Brown .

Hospitality 210

Hospitality Insurance B2C Groups 210

Storyminers

JULY 6, 2020

His clients range from large, publicly traded companies to leading professional service firms and fast-growth and established small businesses including Apple, Diesel, Freshworks, KFC, Pearson, Shell etc… plus lots of smaller brands and SMEs. Augie Ray is a Vice President Analyst covering customer experience (CX) for marketing and CX leaders.

Customer Experience 130

Customer Experience Customer Service Social Media Consulting 130

Grade.us

JULY 28, 2020

We’ll soon see an influx of competitors as more senior living providers enter the market. Here’s how Caring.com describes their demographics. “Founded in 2007 by caregivers for caregivers, Caring.com helps those caring for seniors make better decisions, while saving time and money. Who visits Caring.com?

How To 42

How To Guidelines Advertising Social Media 42

SurveySensum

JULY 14, 2020

It is now considered to be the key brand differentiator and a critical factor for your brand’s success and revenue growth. While many brands are struggling to deliver the relevant and delightful experiences to the customers, certain Customer Experience Leaders have broken the code and delivered what is considered to the best!

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132

Comm100

NOVEMBER 13, 2022

Today’s customers look for fast, convenient, and personalized support that allows them to connect with brands how, where, and when they want. Compared to phone and other communications, live chat allows less agents to help more customers. Knowing how to improve customer service starts by understanding what customers want. Learn more.

Tools 189

Tools Customer Service Tips Omni-Channel 189

Amity

FEBRUARY 10, 2017

Oracle Marketing Cloud offers a complete suite of powerful solutions that provide marketers with a comprehensive view of customer interactions, orchestrating the right experience for each customer and helping attract ideal customers that spend more, stay loyal, and become brand advocates.

Customer Success 48

Customer Success Marketing Effort Score Net Promoter Score 48