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3 Events Paved The Path For The Customer Experience Discipline

Kerry Bodine

I’m often asked why companies invest in customer experience — and when this whole customer craze started in the first place. Since I’ve already written about that in other posts, today I’ll tackle the second question: When did companies start caring about customer experience? And it was dead simple to understand.

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3 Events Paved The Path For The Customer Experience Discipline

Kerry Bodine

I’m often asked why companies invest in customer experience — and when this whole customer craze started in the first place. Since I’ve already written about that in other posts, today I’ll tackle the second question: When did companies start caring about customer experience? And it was dead simple to understand.

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Brand Portfolio Secrets to Success (The 5 Things You Need to Know)

C3Centricity

How do you know when you have too many variants in your brand portfolio? One of the most popular evergreen posts on C3Centricity is “The Beginners Guide to Brand Portfolio Management.” consumer #brand #Marketing Click To Tweet. CORPORATIONS ARE BRANDS TOO! That’s great news for marketers, less so for brands.

Brands 218
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And the Customers Tweeted Happily Ever After

Storyminers

More importantly, how do you turn your brand into a story? Americans are said to love underdogs—in the form of horses with long odds, sports franchises that upset favorites, and nimble brands that unseat lumbering giants. If your brand comes across as a David, you will be cheered in the marketplace. It’s remarkably sticky.

Retail 264
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Personalizing Customer Experience – An Interview with Jeanne Bliss

SurveySparrow

SurveySparrow, the maker of the internet’s favourite online survey software , was recently fortunate enough to chat with Jeanne Bliss , one of the most respected voices in the Customer Experience (CX) industry. Without that experience, I would not have the career I have today. So let’s jump in! Now it has a label.

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What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes

C3Centricity

Your brand is not what you think it is! It is what your customers think it is; its brand image, personality and its value to them. I was lecturing at Miami University a couple of weeks ago on brand image and personality. These are two vital elements of branding. Why we Buy Brands. Branding Elements.

Brands 159
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Top women CXOs

CloudCherry

To prove a point, this year on International Women’s Day, we want to acknowledge ‘the top 5 women CXOs’ who have inspired the world with their Customer Experience skills. She is the Founder and President of CustomerBliss, and the Co-Founder of The Customer Experience Professionals Association. Jeanne Bliss. Annette Franz.