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How to Create Unbreakable Brand Loyalty through Emotional Connection

Beyond Philosophy

In my early work with Customer Experience , the Chair of Consumer Psychology in the UK told me that there were around 150 emotions, which all vary to some degree. In 2005, my fieldwork revealed 20 emotions that drive or destroy value in a Customer Experience. Many emotions exist within those positive and negative categories, too.

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How to Deliver Individual Experiences on a Global Scale: Tips from a Borderless Brand

Oracle

Before Payoneer was founded in 2005, the world primarily transacted on paper and land lines. The brand operates across 200 countries, connecting 4 million users in over 150 currencies and 70 languages by making global transactions as easy as local ones. This approach helps personalize the customer’s experience with the brand.

Tips 103
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Using consumer insight for rebranding: Q&A with Price Chopper’s Sam Trimboli

Alida

The insight community provides ongoing feedback from customers and helps Price Chopper make better decisions about strategy, branding and marketing campaigns. We interviewed Sam Trimboli, consumer insights specialist at Price Chopper, to learn more about his role at the company and how he navigates the evolving retail landscape.

Consumers 150
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Five Consumer Forces Shaping Move

C Space

Five Consumer Forces Shaping Move. Rather, brands should be asking “what’s possible now that wasn’t even imaginable before?” In people’s forced constraints and introspections brought on by the global pandemic, they are developing heightened expectations of brands. Consumers WANT to act – but don’t know how.

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From Gen Z to the Silent Generation: How Consumers Are Tackling Holiday Shopping This Year

Oracle

However, where malls and parking lots were once the only congested places, now online waiting rooms contain consumers hoping to check big-ticket items off their lists. The rise of the online holiday shopping experience even lead to the introduction of Cyber Monday –Black Friday’s digital counterpart–in 2005.

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Remote Work Trend Has Brands Rethinking Abandoned Offices

NetBase

And this realization has emerging trends around remote work on the rise, and has brands rethinking how to use abandoned office space – assuming they’ll use it at all! It was already a growing trend, having risen 173% since 2005. And brands are responding accordingly. These comments can be a compass for your brand.

Trends 67
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VW To Buy Back Cars And Learns Cost Of Lying

Beyond Philosophy

The latest in the “Hoaxwagen” scandal reveals the price you pay for lying to consumers. Volkswagen AG will buy back almost half a million cars from consumers that bought their 2.0-liter If you can’t trust the brand, you can’t trust the brand promise. Hint: it’s not cheap!). liter diesel cars sold in the U.S.