Consumer Brands NPS® Benchmarks

CustomerGauge

Or why Starbucks is leading the fast food consumer brands NPS chart? Today we will walk through the NPS achievements, CX strategies and best practices from the consumer brands industry. The post Consumer Brands NPS® Benchmarks appeared first on CustomerGauge.

NPS 94

Top 10 Posts on Brand Building Strategies of 2018

C3Centricity

A New Year tradition we started here at C3Centricity back in 2011, is to share our most popular brand building strategies and posts of the year. Brand Image, Equity, Personality & Archetypes: What Every Marketer Needs to Know. Your brand is not what you think it is!

Brands 275

Say Goodbye to Marketing & Brand Building, Say Hello to Consumer Centricity

C3Centricity

The post Say Goodbye to Marketing & Brand Building, Say Hello to Consumer Centricity appeared first on C3Centricity. Marketing is an old profession. It’s been around for hundreds of years in one form or another.

Clues to a Remarkable Brand Story

C3Centricity

The post Clues to a Remarkable Brand Story appeared first on C3Centricity. Stories exist in all cultures. They have developed down through the ages as a means of transferring knowledge, long before books and now the web enabled their storage.

Brands 326

To Text or To Talk? Understanding Customer Care Preferences for Voice and Digital Channels

Goodbye CMOs, Your Time is Up: From Brand Building to Business Growth

C3Centricity

Their consumers didn’t appreciate being interrupted in their daily lives. However, with the creation of inbound marketing, they still irritated their consumers with spammy emails, popups and “subtle” cookies for following their every move. BRAND BUILDING.

Brands 246

How to Take Local Brands to Global Success: The 5 Rules to Fortune

C3Centricity

They were referring to the growing need for marketers to stand up to the challenge of taking local brands global. In this networked world, more and more successful local brands are attempting global roll-outs. Today’s consumers are demanding, so find out as much as possible about them.

Brands 261

Blockchain: 4 Ways it Benefits Consumers

QuestionPro Audience

According to a study conducted by HSBC , 59% of consumers said they’d never heard of blockchain technology, and 80% of those who had heard of it didn’t understand what it is. Never fear—we’re going to break it down for you while we explore 4 ways consumers will benefit from Blockchain.

How Brands Cash In On March Madness

QuestionPro Audience

Brands know they have an opportunity to reach a large audience, and spend the month engaging consumers via social media and advertising. television audience watching at least six minutes of the tournament, it is a good bet for brands looking to reach a broad audience.

Brands 230

Super Bowl Impact on Consumer Spending

QuestionPro Audience

And these brands are betting—very large sums of money—on consumers checking out their ads. But brands aren’t the only ones spending money during the Super Bowl. Super Bowl weekend brings in serious revenue from consumer spending for liquor stores, restaurants and grocery stores.

6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

brand equity. healthcare) to 65% (consumer electronics). A global consumer goods manufacturer has deployed. for leading brands. If Artificial Intelligence (AI) for the overall business is a red hot. topic in C-suites, AI for customer engagement is white hot.

Why Brand Perception Matters and How You Can Measure It

GetFeedback

Business is built on customer relationships, and brand perception sets the tone. Today’s consumers share their opinions and experiences widely, and their peers trust them when it comes time to buy or pass. As Brandwatch points out , companies don’t control brand perception—consumers do.

Brands 254

Retain Consumer Trust By Keeping Your Brand Promises

Second to None

Any brand that hopes to connect with consumers is must reckon with the powerful nature of public scrutiny in the digital age. As a society, there are now elevated expectations for brands that we spend our money on due to the proliferate expansion of available options across industries. These major missteps are obviously things to avoid, but it is not only viral moments that infect your brand reputation.

Brands 100

Data Privacy: How Consumers Feel

QuestionPro Audience

Privacy and security are definitely at the forefront of consumers’ minds in today’s digital era. Brands need to be cognizant of consumers’ feelings about the security of their personal information and online behaviors.

Super Bowl Impact on Consumer Spending

QuestionPro Audience

And these brands are betting—very large sums of money—on consumers checking out their ads. But brands aren’t the only ones spending money during the Super Bowl. Super Bowl weekend brings in serious revenue from consumer spending for liquor stores, restaurants and grocery stores.

The Health of the Contact Center: Are You Ready for 2019?

Brands like Sephora are racking up accolades both in-store and online with corresponding benefits. center, showing that brands are willing to do—and spend—what it takes to create loyal customers. Eight out of 10 consumers will pay more for a great customer. Many brands aren’t.

Time to Team Up? How Partner Marketing Can Help Your Brand

QuestionPro Audience

Brands are learning that partner marketing is a smart way to broaden your audience and drive growth and sales. Partner marketing, which is creating mutually beneficial relationships between your brand and other businesses, is a fast-growing sector in the marketing world.

Brands 270

What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes

C3Centricity

Your brand is not what you think it is! It is what your customers think it is; its brand image, personality and its value to them. I was lecturing at Miami University a couple of weeks ago on brand image and personality. These are two vital elements of branding.

Brands 170

Branded Customer Experience Delivery

Michelli Experience

Unique Value, Elasticity, and Branded Customer Experience. Long before the iPod, iPad, and iPhone, there was an “I” brand from my youth that had a strong and unique brand image. In essence, customers limit how far a brand can stretch before the brand breaks consumer trust.

Brands 130

Direct-To-Consumer (DTC) Brand Growth Will Boost Social Ad Spending

Forrester's Customer Insights

In recent years, a wave of so-called digitally native direct-to-consumer (DTC) startups have burst onto the scene and have grown in popularity. digital marketing direct to consumer media buying online retail social marketing social media

Study: The Health of the Contact Center

Brands like Sephora are racking up accolades both in-store and online with corresponding benefits. center, showing that brands are willing to do—and spend—what it takes to create loyal customers. Eight out of 10 consumers will pay more for a great customer. Many brands aren’t.

Changes For the Consumer Packaged Goods Industry

QuestionPro Audience

Consumers today are turning away from the mass-produced pantry staples of national packaged brands and turning to healthier, local and more “authentic” food. Kellogg’s Special K brand was created with calorie-counters in mind. The U.S.

Consumer Love In Australia – Our Latest Brand Passion Report

NetBase

Geography is an important social analytics metric – that’s why we venture near and far in our quest to understand consumer love for brands. But that’s exactly the point of a Brand Passion Report. Qantas is not only the top airline in Australia, but also the top brand overall.

Why 2019 is all about trust for brands and consumers

Eptica

Date: Wednesday, January 16, 2019 Author: Olivier Njamfa - CEO & Co-Founder Why 2019 is all about trust for brands and consumers. This uncertainty also impacts consumers and their spending. Given these issues, how can your brand win and retain their loyalty?

Which 2019 Consumer Trends Will Impact Your Customer Experience Strategy?

BlueOcean

Let’s get real: once-transformative technologies that allowed businesses to respond to consumer needs with speed and agility no longer elicit the oohs and aahs they once did. Below, we break down the consumer trends that will reign supreme in 2019 and how businesses can rise to the challenge.

Trends 204

The Challenges of Omnichannel: Why so Many Contact Centers Struggle with Digital Self-Service

that 59 percent of consumers and. affects brand loyalty. how to build brand loyalty to. their brand, but 58 percent admit. consumer. New study reveals that companies must first focus on themselves.

4 Ways Wendy’s Uses Social Media to Attract Consumers

QuestionPro Audience

Created by Dave Thomas, and named for his daughter, Melinda (Wendy), it was a brand that was folky and wholesome. By using enhanced technology and digital marketing, they have evolved their brand voice to show a more snarky side, which has really resonated with customers.

How to Create a Brand Identity Your Customers Are Most Interested In

CX Journey

Coming up with a brand identity isn’t an easy task. Ideally, a strong brand identity will mesh both your needs and those of your customer. 77 percent of B2B marketers say that proper branding plays a big role in company growth. Does your brand identity tie into those wants?

Brands 280

4 examples of direct-to-consumer initiatives—and what you can learn from them

Vision Critical

The PC giant long ago decided to sell through partners and retail channels too, but today some established brands are opting to experiment with their own direct-to-consumer (DTC) models. According to Nielsen, 90 percent of consumers would rather buy directly from a brand if they could.

Consumer Trends Taking Over the Food Industry This Summer

QuestionPro Audience

The food and beverage industries count on American consumers purchasing traditional barbecue fare such as burgers, hot dogs, and beer. As consumers focus on more health-friendly options, smart bun brands are altering their strategies to keep up with the changing market.

2018 Consumer Experience Analytics Report Reveals Gaps Brands Must Fill

NetBase

So why are brands missing so many opportunities on the customer experience analytics front? The 2018 Consumer Experience Analytics Report highlights the ways brands are on target – and the areas where they need to better their aim. And that is what brands need to remember.

3 Ways to Drive Consumer Loyalty in 2019

Smarter CX

Consumer loyalty is more difficult than ever for retailers to attain. A Daymon Worldwide global study from 2018 found that only 29% of millennials usually buy the same brand, of a particular product, compared with 35% of Gen Xers, for example. Consumer Behaviors Customer Experience

What Consumer Goods Companies Can Learn From Healthcare. 7 Lessons of Customer Service Excellence

C3Centricity

If you work in consumer goods you probably think you have nothing to learn from healthcare, right? After all, you have consumers in your industry name and well healthcare’s reputation is not that great. Do your plans mention the customer as often as the brand?

Incumbent Brands Need A DTC Strategic Plan

Forrester's Customer Insights

Direct-to-consumer brands (DTC) are making a splash — for example, Glossier and Rent the Runway just reached unicorn status (a valuation of $1 billion or more) last week. What does this mean for incumbent brands? We’ll be unpacking the DTC trend and its repercussions next week at Forrester’s Consumer Marketing Forum in New York City, […].

Channel Surfing: How Do Consumers Engage with Your Brand?

Avaya

Dale’s primary focus is developing innovative solutions for companies in consumer packaged goods, food and beverage, retail, hospitality, consumer goods, OTC and other industries. In which channels do consumers prefer to contact brands?

Retail trends shaping the consumer experience

Vision Critical

Beyond using a phone for Apple Pay or Android Pay, consumers will increasingly use their smartwatches to complete transactions, with new entrants like Fitbit getting in on the NFC payments scheme. Direct-to-consumer.

Retail 159

Adjusting Your Retail Brand Experience To Evolving Consumer Expectations

Second to None

As consumer purchasing options widen, it becomes increasingly challenging for retail organizations to foster a brand identity that connects with evolving consumer expectations. Different technologies have shifted the primary channels in which these interactions take place, forcing brands to adjust their experience platform. Understanding the current trends in the market can be a major differentiator between your brand and the competition.