CustomerGauge

JULY 27, 2017

Or why Starbucks is leading the fast food consumer brands NPS chart? Today we will walk through the NPS achievements, CX strategies and best practices from the consumer brands industry. The post Consumer Brands NPS® Benchmarks appeared first on CustomerGauge. Blog consumer brands Featured Net Promoter benchmarks News NPS Consumer Brands NPS benchmarks Starbucks TeslaWant to know how Tesla Motors got an NPS of 97?

NPS 78

NPS Consumers Brands Industry 78

InMoment XI

MARCH 1, 2023

The new FCA Consumer Duty is intended to improve customer outcomes and promote better customer experiences in the financial industry in the United Kingdom (UK) by setting higher and clearer standards of consumer protection. What Is Consumer Duty?

Consumers 260

Consumers Financial Customer Centricity Meeting 260

NetBase

AUGUST 13, 2020

Understanding consumer habits is key to brands seeking to capture consumer hearts and attention. And brands are finding that the importance of differentiating their offering for distinct segments is super important this pandemic season for precisely that reason.

Consumers 97

Consumers Brands Social Media Fashion 97

Helpware

FEBRUARY 16, 2023

According to McKinsey, three-quarters of consumers experimented with new shopping behaviors during the pandemic. This means brands have had to embrace trends that suddenly saw an uptick throughout 2020 and 2021.

Consumers 72

Consumers Trends Brands 72

Advertiser: Vanilla Forums

Customer experience expectations are ever-changing so understanding what they are is crucial to the success of your brand. Get a copy of the free report from Vanilla Forums today to find out how customer expectations can be addressed through community and how community can affect your brand’s bottom line.

Customer Expectations

Optimove

JANUARY 26, 2023

Consumer trust is a crucial component of any successful marketing strategy. It’s more important than any promotion, feature, funny post on social, or brand color. One effective way of gaining consumer trust is Customer-Led Marketing. Consumers can be irrational.

Consumers 105

Consumers Loyalty Retail Brands 105

InMoment XI

MARCH 21, 2022

Customer experience (CX) leaders from utilities brands are facing unprecedented challenges in 2022. Additionally, brands have not figured out how to tap into 85% of data—the unstructured kind—so they miss out on the bigger picture. Customer Experience Taking Action Utilities Brands

Brands 529

Brands Strategy Roadmap Data 529

MyCustomer

AUGUST 29, 2022

Loyalty Consumers demand brands absorb rising costs

Loyalty 110

Loyalty Consumers Brands Customers 110

IntouchInsight

APRIL 17, 2020

Find out how to anticipate needs and understand consumer behaviour and intent as businesses are forced to shift away from their traditional sales model

Consumers 134

Consumers Brands Sales How To 134

Second to None

MARCH 2, 2021

Your brand experience is a multi-layered avenue that draws a connection between you and consumers — positively or negatively. It’s your personality, values, and attitude that fuels your brand’s perception out in the world. Let’s first define brand experience.

Brands 109

Brands Consumers Social Media Policies 109

Speaker: Hope Neiman, Chief Marketing Officer of Tillster

With increased visibility into customer behavior, brands become well-equipped to leverage their technology, increase sales, and ensure returning customers. Join Hope Neiman, Chief Marketing Officer of Tillster, to learn how restaurants can create customized and seamless brand experiences that consumers desire.

Brands

SurveyGizmo

AUGUST 21, 2021

Our Panels team is helping many customers run Brand Awareness Studies to enable marketing teams to understand where they stand today and how their advertising and marketing efforts are moving the needle. Longitudinal Reporting for Brand Awareness.

Study 95

Study Brands Net Promoter Score NPS 95

NetBase

SEPTEMBER 7, 2020

The pandemic has been hard on consumers financially. And this is why there’s a very wise push for brands to help consumers shop for jobs instead of sales today. And one company is behind this consumer and market intelligence -informed effort.

Consumers 75

Consumers Brands Social Media Analysis 75

C3Centricity

JANUARY 18, 2020

How do you know when you have too many variants in your brand portfolio? One of the most popular evergreen posts on C3Centricity is “The Beginners Guide to Brand Portfolio Management.” We live in an over-abundant world of consumer choice, but more is rarely better.

Brands 218

Brands Consumers Retail Ecommerce 218

QuestionPro Audience

DECEMBER 15, 2017

There’s been a major disruption in consumer marketing in recent years. With DVR to fast forward through commercials and ad blockers on the internet, brands needed another way to reach consumers. Brands have come to the realization that they can still get their products in front of consumers, and for far less money, by using social media influencers. It makes sense that brands are moving away from the expensive celebrity endorsement.

Consumers 207

Consumers Social Media Advertising Study 207

Speaker: Lauren Feehrer, President and Founder of LoyaltyCraft Consulting

Genuine connections between brands and consumers happen when empathetic team members are enabled with effective technology. To remain competitive in the next normal, we must examine how at the heart of digital transformation is consumer connection. Join Lauren Feehrer, Founder and President of LoyaltyCraft Consulting, to learn how the merging of empathy and technology can transform your Customer Experience.

Consumers

Maru Group

NOVEMBER 16, 2022

We spoke to 1,000 nationally representative UK consumers to better understand how companies and brands can best respond and connect with consumers in times of financial stress. People are giving permission to brands to reach out and offer support.

Groups 75

Groups Meeting Consumers Comparison 75

InMoment XI

OCTOBER 18, 2022

A great deal of customers and the brands that serve them are facing unprecedented uncertainties; understanding them is key to organizational success, delivering Experience Improvement (XI), and ensuring that your customer experience (CX) program is operating optimally.

Brands 529

Brands Transportation Course Employee Experience 529

C3Centricity

NOVEMBER 15, 2015

The post Clues to a Remarkable Brand Story appeared first on C3Centricity. Brand Building Brand Equity Communication Connecting with customers Engagement Marketing brand stories connecting through emotions consumer centricity consumer engagement customer centricity customer engagement emotions engaging Plutchik's wheel of emotions StoytellingStories exist in all cultures.

Brands 223

Brands Connections Culture Consumers 223

InMoment XI

JULY 7, 2022

For example, if a customer is looking for a quick OTC pain reliever, they may turn to Tylenol over a drugstore generic alternative because they know the brand and trust it. That is the essence of brand equity. Elements of Brand Equity. Brand Perception.

Brands 492

Brands How To ROI Social Media 492

Advertiser: Interactions LLC

As customer care channels continue to evolve and expand, there’s been a lot of debate about which channels customers actually prefer to interact with brands. Based on a recent Harris Poll, learn why consumers choose one channel over another, and how common frustrations with specific channels drive consumers to pick alternatives.

Customer Care

Optimove

JANUARY 27, 2023

But people are suspicious of brands in general when it comes to privacy judging by The Optimove 2022 Trust Of Online Retailers Survey, a study released Thursday. The post Trust Tossup: Consumers Are Wary When Brands Ask For Data appeared first on Optimove.

Advertising 52

Advertising Retail Study Survey 52

QuestionPro Audience

MARCH 30, 2018

Brands know they have an opportunity to reach a large audience, and spend the month engaging consumers via social media and advertising. television audience watching at least six minutes of the tournament, it is a good bet for brands looking to reach a broad audience. Brands like Wendy’s, Buffalo Wild Wings and Powerade are utilizing the tournament by running promotions linked to March Madness. The Madness of March.

Brands 191

Brands Sports Advertising Consumers 191

Forrester's Customer Insights

MAY 22, 2020

Now more than ever, consumers crave connection and reliable information. Age of the Customer consumer energy index customer insights data insights pandemic promotedLearn how marketers can offer this.

Consumers 65

Consumers omnichannel Ecommerce Connections 65

NetBase

JULY 27, 2020

But since COVID-19 hit, brands are considering fewer choices for consumers. Brands offering everything from toilet paper to cars are scaling back to ease pressure on factories and stores, instead devoting time and money toward extra, seemingly unnecessary items.

Consumers 59

Consumers Brands Comparison Social Media 59

Advertiser: Vanilla Forums

We surveyed more than 600 consumers about their perceptions of the community experience. Our aim? To reveal how community can impact business-focused objectives. Get your free copy of this research report today to find out how customer expectations can be addressed and how it can affect your brand’s bottom line.

Customer Expectations

Second to None

SEPTEMBER 25, 2018

Any brand that hopes to connect with consumers is must reckon with the powerful nature of public scrutiny in the digital age. As a society, there are now elevated expectations for brands that we spend our money on due to the proliferate expansion of available options across industries. These major missteps are obviously things to avoid, but it is not only viral moments that infect your brand reputation.

Brands 105

Brands Consumers Social Media Measurement 105

QuestionPro Audience

JANUARY 31, 2018

And these brands are betting—very large sums of money—on consumers checking out their ads. But brands aren’t the only ones spending money during the Super Bowl. Super Bowl weekend brings in serious revenue from consumer spending for liquor stores, restaurants and grocery stores. Adweek conducted a study that showed 49% are more likely to buy from a brand after seeing a good Super Bowl ad, and 69% are less likely to buy from a brand after seeing a bad commercial.

Consumers 199

Consumers Sports Brands Study 199

InMoment XI

MAY 14, 2022

In what ways do your favorite brands help create your personal brand? So, Why Do Customers Choose Their Favorite Brands? A Few Examples from Best-In-Class Brands. It’s about how we see ourselves, what we aspire to, our connection with the brand, and our identity.

Brands 493

Brands Hospitality Competitive Advantage Retail 493

QuestionPro Audience

FEBRUARY 21, 2018

According to a study conducted by HSBC , 59% of consumers said they’d never heard of blockchain technology, and 80% of those who had heard of it didn’t understand what it is. Never fear—we’re going to break it down for you while we explore 4 ways consumers will benefit from Blockchain. The company can then provide the consumer with a complete product history, from production line to their purchase, therefore providing certainty in its authenticity.

Consumers 170

Consumers Study Retail Report 170

Speaker: Mike Ellis, Vanilla Forums Marketing Manager

What do your customers actually want? In a land of ever-changing customer behaviors and expectations, brands need to understand the experiences customers value the most, and how these can impact their business outcomes. Join us on May 27th at 12 EDT for an in-depth discussion led by Vanilla's Marketing Manager, Mike Ellis. Mike will walk you through this research and guide you on community usage in terms of the most valued customer experience aspects.

Customer Experience

Chadwick Martin Bailey

JANUARY 27, 2021

Emotion is a powerful motivator—arguably THE most powerful motivator—and can make or break a consumer relationship. The importance of which types of emotions a brand inspires depends on the matter at hand. Consumers are people. Erica is CMB’s VP of Consumer Psychology.

Consumers 98

Consumers Measurement Handbook Analysis 98

InMoment XI

MARCH 31, 2020

The Results Are In The UK Consumer Study produced by Bain & Company in partnership with MaritzCX is the first comprehensive annual survey of major UK industries and sub-industries, including Automotive, Travel, Logistics, Utilities, Technology and Media.

Study 295

Study NPS Consumers Automotive 295

Engine Insights

JANUARY 27, 2022

When it comes to brand communication and marketing, creative efforts and strategy can often feel like a shot in the dark. With engagement metrics and insight, you can better position your brands and create effective messaging to propel your brand forward.

Travel 82

Travel Consumers Metrics Brands 82

NetBase

AUGUST 27, 2020

Retailers are always on the lookout for a way to connect with consumers, and what better way than capturing their exact verbatims about your brand? Personal Narratives overview, and how they help CPG (and really, any) brands adjust and meet the needs of consumers.

Consumers 98

Consumers Retail Social Media Apparel 98

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

Management

Strativity

DECEMBER 5, 2022

Material Fidelity Index leverages relationship science and identity research to gauge how brands can cultivate deeper customer relationships. This year’s identified top 10 brands are USAA, Lego, Subaru, PlayStation, Toyota, Always, Samsung, Google Maps, Nintendo, and Apple Pay.

Net Promoter Score 52

Net Promoter Score Customer Experience Customer relationships Fashion 52

NetBase

MARCH 5, 2020

As climate change’s cataclysmic date with our own humanity looms greater on the horizon, with experts predicting that we have less than 20 years to reverse or limit our own effect on the planet, consumers are becoming increasingly aware of their ability to do good by supporting “green” companies.

Consumers 56

Consumers Brands Conference Sports 56

InMoment XI

FEBRUARY 3, 2022

If we were to sum up what brands need to know about Gen Z customer experience preferences (and employee experience preferences) in a few words it would go something like this: they’re different. Tip #4: Strong Brand Values Are Make-or-Break.

Employee Experience 529

Employee Experience Brands Customer Experience Social Media 529

Lumoa

AUGUST 5, 2022

According to Deloitte’s Global State of the Consumer Tracker survey, 77% of retail consumers are concerned by the increasing prices of everyday products. This will help you understand if the negative price reaction is an isolated incident or if it’s occurring to similar brands.

Feedback 208

Feedback Consumers Retail Trends 208

Advertiser: TTEC

Today’s customers want to be met on the channel of their choice with experiences that are both personal and unique. Meeting these needs means delivering relevant experiences through the right technology such as messaging. Discover three ways to improve business outcomes by deploying messaging and AI. This quick read will help you discover strategies that help your brand stand out and go beyond customer expectations.

Meeting