Guest Post: 10 Ways Consumer Insights Help Improve the Customer Experience

ShepHyken

She shares how businesses can utilize consumer insights to help improve customer service and experience. Consumer insights have moved on from just supporting data for product improvement to being a core part of the strategic agenda at consumer-centric firms.

Consumer Brands NPS® Benchmarks

CustomerGauge

Or why Starbucks is leading the fast food consumer brands NPS chart? Today we will walk through the NPS achievements, CX strategies and best practices from the consumer brands industry. The post Consumer Brands NPS® Benchmarks appeared first on CustomerGauge.

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Protecting Your Brand by Harnessing the Power of Consumer Intent

IntouchInsight

Find out how to anticipate needs and understand consumer behaviour and intent as businesses are forced to shift away from their traditional sales model

Brand Portfolio Secrets to Success (The 5 Things You Need to Know)

C3Centricity

How do you know when you have too many variants in your brand portfolio? One of the most popular evergreen posts on C3Centricity is “The Beginners Guide to Brand Portfolio Management.” We live in an over-abundant world of consumer choice, but more is rarely better.

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To Text or To Talk? Understanding Customer Care Preferences for Voice and Digital Channels

As customer care channels continue to evolve and expand, there’s been a lot of debate about which channels customers actually prefer to interact with brands. Based on a recent Harris Poll, learn why consumers choose one channel over another, and how common frustrations with specific channels drive consumers to pick alternatives.

Clues to a Remarkable Brand Story

C3Centricity

The post Clues to a Remarkable Brand Story appeared first on C3Centricity. Stories exist in all cultures. They have developed down through the ages as a means of transferring knowledge, long before books and now the web enabled their storage.

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What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes

C3Centricity

Your brand is not what you think it is! It is what your customers think it is; its brand image, personality and its value to them. I was lecturing at Miami University a couple of weeks ago on brand image and personality. These are two vital elements of branding.

Brands 252

Why Consumers Trust Influencers Over Celebrities

QuestionPro Audience

There’s been a major disruption in consumer marketing in recent years. With DVR to fast forward through commercials and ad blockers on the internet, brands needed another way to reach consumers. It makes sense that brands are moving away from the expensive celebrity endorsement.

How to Take Local Brands to Global Success: The 5 Rules to Fortune

C3Centricity

They were referring to the growing need for marketers to stand up to the challenge of taking local brands global. In this networked world, more and more successful local brands are attempting global roll-outs. Today’s consumers are demanding, so find out as much as possible about them.

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Deep Dive into NPS with the UK Consumer Study

MaritzCX

The Results Are In The UK Consumer Study produced by Bain & Company in partnership with MaritzCX is the first comprehensive annual survey of major UK industries and sub-industries, including Automotive, Travel, Logistics, Utilities, Technology and Media.

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The Health of the Contact Center: Are You Ready for 2019?

Brands like Sephora are racking up accolades both in-store and online with corresponding benefits. center, showing that brands are willing to do—and spend—what it takes to create loyal customers. Eight out of 10 consumers will pay more for a great customer. Many brands aren’t.

How Brands Cash In On March Madness

QuestionPro Audience

Brands know they have an opportunity to reach a large audience, and spend the month engaging consumers via social media and advertising. television audience watching at least six minutes of the tournament, it is a good bet for brands looking to reach a broad audience.

Brands 227

Blockchain: 4 Ways it Benefits Consumers

QuestionPro Audience

According to a study conducted by HSBC , 59% of consumers said they’d never heard of blockchain technology, and 80% of those who had heard of it didn’t understand what it is. Never fear—we’re going to break it down for you while we explore 4 ways consumers will benefit from Blockchain.

7 Secrets to Business Growth from Leading Global Brands

C3Centricity

Their brands have not performed as well as they had hoped this year and they are looking for a solution – fast! In particular, they have all said that one or more of their brands is stable – to be polite – and that they want to reverse the trend.

Brands 245

Super Bowl Impact on Consumer Spending

QuestionPro Audience

And these brands are betting—very large sums of money—on consumers checking out their ads. But brands aren’t the only ones spending money during the Super Bowl. Super Bowl weekend brings in serious revenue from consumer spending for liquor stores, restaurants and grocery stores.

6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

brand equity. healthcare) to 65% (consumer electronics). A global consumer goods manufacturer has deployed. for leading brands. If Artificial Intelligence (AI) for the overall business is a red hot. topic in C-suites, AI for customer engagement is white hot.

During The Pandemic, Empathetic Brands Build Trust With Wary Consumers

Forrester's Customer Insights

Now more than ever, consumers crave connection and reliable information. Age of the Customer consumer energy index customer insights data insights pandemic promotedLearn how marketers can offer this.

Why Brand Perception Matters and How You Can Measure It

GetFeedback

Business is built on customer relationships, and brand perception sets the tone. Today’s consumers share their opinions and experiences widely, and their peers trust them when it comes time to buy or pass. As Brandwatch points out , companies don’t control brand perception—consumers do.

Brands 286

Top 10 Posts on Brand Building Strategies of 2018

C3Centricity

A New Year tradition we started here at C3Centricity back in 2011, is to share our most popular brand building strategies and posts of the year. Brand Image, Equity, Personality & Archetypes: What Every Marketer Needs to Know. Your brand is not what you think it is!

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Super Bowl Impact on Consumer Spending

QuestionPro Audience

And these brands are betting—very large sums of money—on consumers checking out their ads. But brands aren’t the only ones spending money during the Super Bowl. Super Bowl weekend brings in serious revenue from consumer spending for liquor stores, restaurants and grocery stores.

Data Privacy: How Consumers Feel

QuestionPro Audience

Privacy and security are definitely at the forefront of consumers’ minds in today’s digital era. Brands need to be cognizant of consumers’ feelings about the security of their personal information and online behaviors.

Retain Consumer Trust By Keeping Your Brand Promises

Second to None

Any brand that hopes to connect with consumers is must reckon with the powerful nature of public scrutiny in the digital age. As a society, there are now elevated expectations for brands that we spend our money on due to the proliferate expansion of available options across industries. These major missteps are obviously things to avoid, but it is not only viral moments that infect your brand reputation.

How Digital Consumer Intelligence Gives Brands the Winning Edge

NetBase

Standing out from competitors today requires strategic marketing informed by digital consumer intelligence. Leading brands in every category rely on its insight every day – and your brand should be too! Ways consumer perception impacts brand health.

Why Brand Perception Matters and How You Can Measure It

GetFeedback

How can companies understand consumer brand perception when they’re looking at it from inside the box? We’ll cover some tools and methods that capture it. Articles

The Power of the Brand: The Peloton COVID-19 Story

Chadwick Martin Bailey

So how does a brand go from a widely panned marketing flop to selling more products in a few days than they expected in the entire month? In fact, I would argue that the average person can’t name more than 2 or 3 stationary bike brands. “You have a Peloton? Are you crazy?”

Time to Team Up? How Partner Marketing Can Help Your Brand

QuestionPro Audience

Brands are learning that partner marketing is a smart way to broaden your audience and drive growth and sales. Partner marketing, which is creating mutually beneficial relationships between your brand and other businesses, is a fast-growing sector in the marketing world.

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Why brands and consumers foresee conflicting futures for customer experience

MyCustomer

Engagement Brands & consumers foresee different CX futures

How Brands Cash In On March Madness

QuestionPro Audience

Audience Advertising consumers march madnessThe Madness of March. Many sports fans claim the only thing that gets them through the tedious month of March, when spring is so close you can taste it, is the NCAA Men’s Basketball Tournament, better known as March Madness.

Sports 195

Branded Customer Experience Delivery

Michelli Experience

Unique Value, Elasticity, and Branded Customer Experience. Long before the iPod, iPad, and iPhone, there was an “I” brand from my youth that had a strong and unique brand image. In essence, customers limit how far a brand can stretch before the brand breaks consumer trust.

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Which 2019 Consumer Trends Will Impact Your Customer Experience Strategy?

BlueOcean

Let’s get real: once-transformative technologies that allowed businesses to respond to consumer needs with speed and agility no longer elicit the oohs and aahs they once did. Below, we break down the consumer trends that will reign supreme in 2019 and how businesses can rise to the challenge.

Trends 229

Consumers Begin To Rekindle Their Energy Toward Brands

Forrester's Customer Insights

Since early March, consumer energy has been diminishing; […]. Age of the Customer CMO Trends consumer energy index customer insights data insights pandemic

Five Brilliant Ideas to Boost your Insight Development

C3Centricity

All brands should have (at least) one insight on which its image, personality and communication is built. Although these are now a standard offer for many paint brands, Dulux were the first to understand the problem facing potential home decorators.

Brands 197

Brands Winning Consumer Kudos with Climate Change

NetBase

As climate change’s cataclysmic date with our own humanity looms greater on the horizon, with experts predicting that we have less than 20 years to reverse or limit our own effect on the planet, consumers are becoming increasingly aware of their ability to do good by supporting “green” companies.

Five Consumer Trends Impacting Future Business Growth

Prophet

Leading through disruptive times require businesses to consider new consumer perspectives, rethink their value propositions and further accelerate their digital transformations. The COVID-19 pandemic will have a long-lasting impact on businesses and their customers.

Say Goodbye to Marketing & Brand Building, Say Hello to Consumer Centricity

C3Centricity

The post Say Goodbye to Marketing & Brand Building, Say Hello to Consumer Centricity appeared first on C3Centricity. Marketing is an old profession. It’s been around for hundreds of years in one form or another.

Consumer Loyalty 2030

Peter Lavers

The report gives the top eight drivers that respondents reported would influence their decision to stay or become loyal to a brand.

What is a consumer Journey Map?

DemandJump

What is a Consumer Journey Map? A consumer journey map is a visual representation of your consumers’ experiences with your brand. Consumer Insights Marketing Analytics Marketing Management

COVID-19 Europe Outlook: Brands Must Adapt To Consumers’ New Focus On Values

Forrester's Customer Insights

Age of the Customer B2C marketing CMO Trends customer experience attitudes consumer behaviors covid-19 crisis economic recession environment sustainability values values-based consumers

Dynamic Branding Tools for Enhancing Customer Experience

Storyminers

When people think of branding, they tend to think of it in terms of attracting customers—showing off your company’s best qualities to acquire new sales. But branding doesn’t stop after a sale is made. To create effective branding, you have to keep the big picture in mind.

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What Is Consumer Buying Behavior?

DemandJump

Definition of Consumer Buying Behavior: Consumer Buying Behavior refers to the actions taken (both on and offline) by consumers before buying a product or service. Consumer Behavior