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XI Platform Designed With Business Goals in Mind

InMoment XI

This release of enhancements builds on InMoment’s integrated CX approach and AI-powered product foundation to give organizations the best chance of competing in today’s changing business environment. to surface the most important topics and trends to help organizations take immediate action on their customer feedback.

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The New Strategic Growth Blueprint for Successfully Reimagining Market Research

C3Centricity

A few years ago, I was asked to talk on this topic at the Planung&Analyse conference in Frankfurt. What a waste of resources! The ROI of Market Research The challenge of proving the value of market research (MR) has also been a hot topic for more than a decade. They therefore make the perfect target for sweeping reductions.

Marketing 226
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Three CX Strategy Webinars to Ramp Up Your Program

InMoment XI

After a year of quarantine, brands had a lot of gaps to fill in their customer experience (CX) programs. It’s fair to say that we all learned a few crucial lessons within the past year(s) about the shift in customer expectations and needs—and we’ve strived to put our learnings into a few CX strategy webinars.

Strategy 493
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How to Listen for Untold Feedback to Boost Your Business Results

Experience Investigators by 360Connext

The opportunity now is for CX leaders to get better at finding and activating unspoken insights from the customer journey, understanding what our customers tell us when they’re simply behaving as normal. 3 Ways to Listen to Untold Customer Feedback Don’t get me wrong, surveys are still valuable for improving your CX strategy.

Feedback 270
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The CMO Strategic Growth Blueprint for Successfully Reimagining Market Research

C3Centricity

A few years ago, I was asked to talk on this topic at the Planung&Analyse conference in Frankfurt. What a waste of resources! The ROI of Market Research The challenge of proving the value of market research (MR) has also been a hot topic for more than a decade. They therefore make the perfect target for sweeping reductions.

Marketing 156
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How Aegon Is Reaping the Benefits of Customer Centricity

InMoment XI

At Forrester CX EMEA, we heard from InMoment client Aegon, a Dutch public company for life insurance, pensions, and asset management. The programme reaches all parts of the business through online learning, customer talks, animated games and cartoons, podcasts, skills workshops, topic masterclasses, and more. Check out this video!

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Building a Great CX Team

CX Accelerator

In this post, we want to delve into what those skills are and how we would prioritize each if we were building a CX team from the ground up. We will also provide a recommended resource for anyone looking to improve their knowledge in a specific area. The 8 skills required by any CX team are: Strategy. Customer Journey Mapping.