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B2B Customer Experience: The Complete Guide

InMoment XI

Managing the B2B customer experience is a key growth strategy for organizations across a wide variety of industries. For good reason: delivering great customer experience (CX) leads to increased loyalty, lower churn, more referrals, positive word of mouth, and higher-value customers. What is B2B Customer Experience?

B2B 551
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If Customers Characterized Your Service as a Mode of Transportation, What Would They Choose?

Wired and Dangerous

Chip popped the obvious question–if customer service was a mode of transportation, what would it be? I think a jeep,” said another, “since today’s customers have to traverse some challenging emotional terrain with all the self-service to which they are subjugated.” It yielded a few interesting, yet provocative, answers.

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How to Improve Customer Retention

InMoment XI

There is something to be said about how vital it is to leverage market research to understand your non-buyers so you can convert them into customers. But focusing on how to improve customer retention is just as important, if not more. That is why your customer retention efforts are so important. What Is Customer Retention?

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Digital Experience: Meeting Customer Expectations

InMoment XI

For as long as there has been business, there have been customers. And for as long as there have been customers, businesses have had to prioritize creating a positive customer experience. The customer experience—how buyers feel about their collective interactions with a brand—defines and motivates customer action.

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Great Sales Managers Have to Be Great Coaches

Integrity Solutions

Great sales managers are required to become great coaches. Great sales managers know that everyone in their organization takes a cue from them. It’s more true than ever that the best sales reps may not make the best sales leaders. World-class sales leadership is about embracing both of these roles.

Sales 62
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Air France KLM European Sales and Service Centre Continues Strong Employee Engagement Partnership with Thrive

CSM Magazine

The company’s London based European Sales & Service Centre (ESSC) plays a crucial role in the success of Air France KLM; with now 200 of their employees working remotely, handling thousands of enquires each day from travellers around the world. Air France KLM is a major global air transport player. About Air France KLM .

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CX 101: Demographic Segmentation

InMoment XI

Finding out what your audience demographic looks like will help you better understand the needs of your target customers, create more specific solutions, and market those solutions better. To be relevant and persuasive, a customized approach is best. Increased Customer Retention. But first, let’s go over the basics.