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Hospitality Brands: Facing the Pressure with Digital Solutions

Lithium

Everyone has had those horrid travel days. Nothing seems to top off a bad travel experience than a flight getting canceled or having a hotel lose your room reservation. Unfortunately for millions of people in recent memory, having a flight canceled is practically baked into the travel plans. Everything seems to go wrong.

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8 loyalty trends for 2024: intelligent, data-led marketing

Currency Alliance

The ability to target investment more precisely, with less wastage, and greater certainty of a positive customer experience, is steadily removing a lot of the uncertainty and risk around brands’ marketing ROI. The article covers the various brands which have joined the Scene+ loyalty coalition.

Loyalty 59
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AI in loyalty marketing

Currency Alliance

This article will cover the key opportunities for AI in loyalty – and more widely in the travel and retail sectors. Few travel companies have a problem with the quantity of data, but given the many business units in a typical travel company, getting all the right data into a single, logical repository to let AI do its job, remains elusive.

Loyalty 52
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How CS Ops Drives Market Valuation

Gainsight

Organizations create dedicated roles to continuously improve CS functions to improve NRR or reduce costs by scaling up your customer base with the same CS headcount. That team of your in-house, expert thought partners is called Customer Success Operations. of CSM time spent on proactive customer outreach, versus reactive.

Marketing 105
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How to Use Location Data as a Competitive Intelligence Tool

Gravy Analytics

Location data, while not widely used for competitive intelligence today, can provide key insights that help businesses learn about competitors and their customer base. Here are three of the most common that consistently net strong ROI results for businesses. Developing targeted advertising campaigns and attributing results.

Tools 64
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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Nobody with $100 in pesos leftover from a recent trip would travel back to Mexico just to spend them, but they might exchange them back into dollars. Many people who travelled regularly (until overseas card payments became the norm) collected coins and banknotes from dozens of different countries, holding them for decades.

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Power up your digital marketing: The game-changing guide

BirdEye

This enables businesses to optimize their efforts and achieve a better return on investment (ROI) compared to traditional marketing methods. Messaging: B2B messaging highlights factors like cost-effectiveness, ROI, and problem-solving, while B2C messaging focuses on personal benefits like time-saving and lifestyle appeal.