article thumbnail

Why You Should Throw Out Your CRM

Totango

You don’t need your CRM. How Your Customer Success Platform Can Replace Your CRM. By definition, a CRM system is a tool for managing the data associated with customer relationships, so it may seem like a good idea to turn to your CRM to help you manage all of this data you’ve collected. Yeah, we said it.

CRM 89
article thumbnail

The Ultimate Guide to Conference and Event Surveys

GetFeedback

Whether you’re expecting 50 or 50,000, planning and executing an event takes major time and money. Companies willing to make that kind of investment expect great results, and conference/event surveys help them deliver. Over half of marketers use real-time marketing tactics to promote and gauge events. Let’s get started.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

CRM Hack: Hitting the Mark with Realtime Data

Optimove

One of CRM’s golden rules is finding the right balance between realtime data – also known as “fast data” – and slow data to maximize revenue. At Optimove, Realtime (Fast) Data is defined as customer actions received in short timeframes as batches of events. Sales Team: sales@optimove.com.

CRM 52
article thumbnail

CRM Hack: Campaign Prioritization

Optimove

So, how do you go about prioritizing your CRM email campaigns? These emails are sent following a special event and should take precedence as they’re an excellent means to re-spark engagement. These emails are sent following a special event and should take precedence as they’re an excellent means to re-spark engagement.

CRM 52
article thumbnail

CRM Hack: Reducing Subscription Cancelations

Optimove

For instance, you can try to predict the cancelation by building groups of high-risk customers and targeting them with the right CRM campaigns before they cancel. Sales Team: sales@optimove.com. The post CRM Hack: Reducing Subscription Cancelations appeared first on Optimove.

CRM 52
article thumbnail

Smart CRM Basics: B2C Marketing

Optimove

In between all these knowledge-nuggets, you can find everything you need to know to set yourself to becoming the best CRM marketer possible. In our new video series, Smart CRM Basics, we give you the gist of these professional marketing expressions, in short, quick videos.

B2C 52
article thumbnail

Smart CRM Basics: B2C Marketing

Optimove

In and between all these knowledge-nuggets you can find everything you need to know to set yourself on becoming the best CRM marketer possible. On our new video series, Smart CRM Basics, we give you the gist of these professional marketing expressions in short, quick videos.

B2C 52