Remove CRM Remove Customer Base Remove Customers Remove Ecommerce
article thumbnail

B2B Customer Experience: The Complete Guide

InMoment XI

Managing the B2B customer experience is a key growth strategy for organizations across a wide variety of industries. For good reason: delivering great customer experience (CX) leads to increased loyalty, lower churn, more referrals, positive word of mouth, and higher-value customers. What is B2B Customer Experience?

B2B 551
article thumbnail

4 Ways to Provide Personalized Customer Service

Kayako

Today even as people are returning to stores, the share of purchasing due to eCommerce continues to increase steadily. eMarketer estimates that by 2024 almost 20% of total retail sales will be via eCommerce, and that estimate does not include travel and event ticketing or restaurant food delivery. What Is Personalized Customer Service?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Smart CRM Basics: Customer Behavior Modeling

Optimove

Many would agree with us when we say that it’s actually quite challenging to build a good customer behavior model. And the smart and experienced customer analytics expert – who will know how to do it – is expensive and hard to find. Watch the 5-minute video or read the transcript below it: 4-Step Approach to Customer Behavior Modeling.

CRM 52
article thumbnail

CRM Hack: Cross-Sell Principles

Optimove

Of course, it’s a pretty useful CRM tactic in other verticals. Retail marketers in eCommerce can benefit from cross-selling just as well if done right. Cross-selling a customer to purchase from a more profitable category is one of marketing’s holy grails and can have a positive long term change in customer LTV.

CRM 52
article thumbnail

Smart CRM Basics: How to Calculate Customer Lifetime Value (CLTV)

Optimove

Customer Lifetime Value is perhaps the most shining north star in the sky of CRM Marketing. When talking CLTV in that context – you need to think of both the past and future value your customers bring. More accurate but complex method – building a customer model based on predictive micro-segmentation.

CRM 52
article thumbnail

Optimove Combines Realtime Segmentation with Predictive and Historical Data for Hyper-Personalized CRM

Optimove

Customer segmentation and realtime capabilities are two of the most mission-critical aspects of CRM marketing. Combined with our existing next-gen technology of AI-mapped CRM journeys, it provides brands with unmatched customer analysis, segmentation, and communication power. Personalized CRM Marketing at Scale.

CRM 59
article thumbnail

Smart CRM Basics: What You Should Know About Marketing Action Optimization

Optimove

Marketing action optimization involves two different levels: optimizing the marketing journey or experience and optimizing the content of every marketing campaign for each of your customers. Optimizing the Marketing Customer Journey. That means which message, with what offer, will resonate best among each of your customers.

CRM 52