article thumbnail

4 Ways to Provide Personalized Customer Service

Kayako

Today even as people are returning to stores, the share of purchasing due to eCommerce continues to increase steadily. eMarketer estimates that by 2024 almost 20% of total retail sales will be via eCommerce, and that estimate does not include travel and event ticketing or restaurant food delivery.

article thumbnail

CRM Hack: Cross-Sell Principles

Optimove

Of course, it’s a pretty useful CRM tactic in other verticals. Retail marketers in eCommerce can benefit from cross-selling just as well if done right. Cross-selling a customer to purchase from a more profitable category is one of marketing’s holy grails and can have a positive long term change in customer LTV.

CRM 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Smart CRM Basics: Customer Behavior Modeling

Optimove

Even once your customer behavior model has been built, it’s not easy to manipulate it for the purpose of the marketer. Most customer behavior models ignore many pertinent factors so that the predictions they generate are not very reliable, too. Lifecycle stage-based segmentation. Cluster analysis-based segmentation.

CRM 52
article thumbnail

Optimove Combines Realtime Segmentation with Predictive and Historical Data for Hyper-Personalized CRM

Optimove

Customer segmentation and realtime capabilities are two of the most mission-critical aspects of CRM marketing. Combined with our existing next-gen technology of AI-mapped CRM journeys, it provides brands with unmatched customer analysis, segmentation, and communication power. Personalized CRM Marketing at Scale.

CRM 59
article thumbnail

Smart CRM Basics: How to Calculate Customer Lifetime Value (CLTV)

Optimove

Customer Lifetime Value is perhaps the most shining north star in the sky of CRM Marketing. When talking CLTV in that context – you need to think of both the past and future value your customers bring. To calculate the future value of customers, Optimove uses a micro-segments-based predictive customer modeling system.

CRM 52
article thumbnail

Smart CRM Basics: What You Should Know About Marketing Action Optimization

Optimove

Optimove identifies the performance of different messages/offers on different micro-segments within your customer base to determine which one resonates best. This allows you to test two different offers to encourage customers to make their next purchase – like whether they wish to receive free shipping or 15% off.

CRM 52
article thumbnail

B2B Customer Experience: The Complete Guide

InMoment XI

What are Some B2B Customer Experience Examples? Here are some examples of how B2B companies are applying tactics designed to improve the customer experience: CRM platform HubSpot utilizes chatbots to connect with customers and encourage open communication. How Has the B2B Customer Experience Evolved?

B2B 551