CSM Magazine

MARCH 9, 2023

eCommerce has broken down barriers when it comes to consumerism and largely moved the vendor-buyer transaction to a faceless digital one. Despite this, customer experience remains key, with one Ipsos survey reporting that a huge 85% of online shoppers would not return to an ecommerce vendor who had provided poor service.

Ecommerce 52

Ecommerce Customer Service Social Media Training 52

ModSquad

MAY 13, 2021

Every interaction with your customer is an opportunity to build your connection and inspire a sense of loyalty with them. Creating loyal customers is more essential to your ecommerce business plan than attracting new buyers. It can cost five times more to attract a new customer as it does to retain existing buyers.

Ecommerce 119

Ecommerce Loyalty Brands Rewards Programs 119

Optimove

JUNE 14, 2021

What many marketers work on achieving is bringing customer data from separate platforms all into one place. This allows them to gain a clearer picture of their customer’s story – and then take action (hopefully) accordingly. This makes it much easier to use your data to build better customer loyalty.

CRM 52

CRM Effort Score B2C Ecommerce 52

Fox Metrics

FEBRUARY 23, 2021

Interestingly, an enormous chunk of this data comes from eCommerce transactions. Customers’ shopping activities, social media clicks, web browsing histories, purchases, and chart abandonments generate tons of data. These data present a unique opportunity for eCommerce companies to get insight into their customers’ behavior.

Ecommerce 52

Ecommerce Data Advertising Social Media 52

Fox Metrics

FEBRUARY 23, 2021

Interestingly, an enormous chunk of this data comes from eCommerce transactions. Customers’ shopping activities, social media clicks, web browsing histories, purchases, and chart abandonments generate tons of data. These data present a unique opportunity for eCommerce companies to get insight into their customers’ behavior.

Ecommerce 52

Ecommerce Data Advertising Social Media 52

Fox Metrics

FEBRUARY 23, 2021

Interestingly, an enormous chunk of this data comes from eCommerce transactions. Customers’ shopping activities, social media clicks, web browsing histories, purchases, and chart abandonments generate tons of data. These data present a unique opportunity for eCommerce companies to get insight into their customers’ behavior.

Ecommerce 52

Ecommerce Data Advertising Social Media 52

Fox Metrics

FEBRUARY 23, 2021

Interestingly, an enormous chunk of this data comes from eCommerce transactions. Customers’ shopping activities, social media clicks, web browsing histories, purchases, and chart abandonments generate tons of data. These data present a unique opportunity for eCommerce companies to get insight into their customers’ behavior.

Ecommerce 52

Ecommerce Data Advertising Social Media 52

Optimove

MAY 31, 2021

This is some smart CRM: Rather than trying to make educated guesses based on analyses of historical data – Predictive Behavior Modeling is typically used to select the BEST marketing actions to run in each of your customer groups and to identify which customers will likely change their spending level. Customer Behavior Modeling.

CRM 52

CRM B2C Ecommerce ROI 52

Optimove

FEBRUARY 22, 2021

Many would agree with us when we say that it’s actually quite challenging to build a good customer behavior model. And the smart and experienced customer analytics expert – who will know how to do it – is expensive and hard to find. Watch the 5-minute video or read the transcript below it: 4-Step Approach to Customer Behavior Modeling.

CRM 52

CRM B2C Ecommerce Analysis 52

Optimove

JULY 26, 2021

CRM Marketing teams put a lot of effort into increasing customer loyalty across various stages of the customer’s lifetime – starting from acquisition to retention, all the way through reactivation. You can do that using a wide variety of CRM marketing tools and strategies. Find a message. Automating the process.

CRM 52

CRM Loyalty Strategy B2C 52

ModSquad

MARCH 5, 2020

Live chat is more than just a customer service trend, it’s a pillar of business communication. It’s typically the best way for an online customer to get immediate help when they have a question or problem. Here are a few tips on how your ecommerce brand can make the most of live chat. Archive every chat transcript.

Ecommerce 65

Ecommerce Brands Self Service Chatbots 65

Optimove

OCTOBER 19, 2020

Of course, it’s a pretty useful CRM tactic in other verticals. Retail marketers in eCommerce can benefit from cross-selling just as well if done right. Cross-selling a customer to purchase from a more profitable category is one of marketing’s holy grails and can have a positive long term change in customer LTV.

CRM 52

CRM Sports Ecommerce Video 52

Magellan Solutions

MAY 21, 2021

In case you have not realized, eCommerce Outsourcing has many contradictions. ECommerce Outsourcing comes from the idea that SMEs should have the opportunity to level the playing field with big companies. So in this article, we will discuss three popular contradicting concepts about eCommerce outsourcing. Customer Service.

Ecommerce 52

Ecommerce Call Center e-support Guidelines 52

Optimove

AUGUST 16, 2021

Customer Lifetime Value is perhaps the most shining north star in the sky of CRM Marketing. When talking CLTV in that context – you need to think of both the past and future value your customers bring. More accurate but complex method – building a customer model based on predictive micro-segmentation. Micro-Segmentation.

CRM 52

CRM How To B2C Ecommerce 52

ModSquad

MARCH 5, 2020

Live chat is more than just a customer service trend, it’s a pillar of business communication. It’s typically the best way for an online customer to get immediate help when they have a question or problem. Here are a few tips on how your ecommerce brand can make the most of live chat. Archive every chat transcript.

Ecommerce 52

Ecommerce Brands Self Service Chatbots 52

ModSquad

MARCH 5, 2020

Live chat is more than just a customer service trend, it’s a pillar of business communication. It’s typically the best way for an online customer to get immediate help when they have a question or problem. Here are a few tips on how your ecommerce brand can make the most of live chat. Archive every chat transcript.

Ecommerce 52

Ecommerce Brands Self Service Chatbots 52

ProProfs Chat

APRIL 25, 2019

Running an eCommerce business is all about surviving the competition and sustaining a steady upward growth in revenue generation. To run a successful eCommerce operation today, you need a lot more besides a competent eCommerce platform, a good range of products, a great shipping service, and some straightforward business policies.

Ecommerce 75

Ecommerce ROI Tools Analytics 75

Optimove

MARCH 25, 2021

Customer segmentation and realtime capabilities are two of the most mission-critical aspects of CRM marketing. Combined with our existing next-gen technology of AI-mapped CRM journeys, it provides brands with unmatched customer analysis, segmentation, and communication power. Personalized CRM Marketing at Scale.

CRM 59

CRM Data Ecommerce Brands 59

Joe Rawlinson

JUNE 27, 2018

For ecommerce websites, the essential thing is to attract as much relevant traffic as possible. This is why we have created this list of 6 things that can help you drive traffic that has interest in what your ecommerce store has to offer. When running an ecommerce store, chances are that you will have a few competitors.

Ecommerce 68

Ecommerce Social Media CRM Tips 68

Optimove

JULY 7, 2021

Here at Optimove, we’re known as big advocates of data-driven and science-first approaches to CRM Marketing. And perhaps seeing how off the charts these campaigns can be will help move a few of them in the right direction, towards this balance – and towards providing their customers with a better experience. Winning Every (real)Time.

CRM 52

CRM Ecommerce Course Data 52

ModSquad

MAY 13, 2021

Every interaction with your customer is an opportunity to build your connection and inspire a sense of loyalty with them. Creating loyal customers is more essential to your ecommerce business plan than attracting new buyers. It can cost five times more to attract a new customer as it does to retain existing buyers.

Ecommerce 52

Ecommerce Loyalty Brands Rewards Programs 52

Optimove

AUGUST 2, 2021

Picture the marketing funnel as a framework that imagines the customer journey as a funnel. Its shape helps illustrate that as a customer advances across the different stages, fewer remain with the brand. Retention metrics focus on measurements such as retention and churn rates, customer survivability, and payback period.

CRM 52

CRM Marketing B2C Multi-Channel 52

Optimove

JULY 12, 2021

Customers have an alternative to almost every brand, and competition is fierce for every industry and vertical out there. That’s why customer engagement must become an essential KPI for every business that cares about loyalty and lifetime value. What Are Some Customer Engagement Strategies?

CRM 52

CRM Customer Engagement Engagement Strategy 52

Optimove

DECEMBER 12, 2019

Last week, we posted here the six super-useful workshops from Day 1 of our global CRM leadership event, PostFunnel Summit, that took place late October. But there are so many more wonderful bits of CRM knowledge from those two days that we must share. Opening Remarks: Goodbye Customer Centricity, Hello Customer Obsession.

CRM 52

CRM Ecommerce Travel Fashion 52

Oracle

OCTOBER 16, 2019

Successful ecommerce efforts have similar traits: new customers are acquired, while loyal ones are retained; personalization is on target, and brand awareness is on the rise. ” Unified customer view. Integrating tech within the marketing stack. Executing quickly on marketing initiatives.

Ecommerce 54

Ecommerce Retail Social Media Report 54

SurveySparrow

APRIL 17, 2020

B2B eCommerce is growing at a fast pace and is expected to touch $6.6 Customer Experience and B2B eCommerce Sales. B2B buyers have come to demand much more from their buying journeys, and many expect a buyer experience similar to that of B2C customers. Custom pricing. Pick the Right Technology Platform.

Ecommerce 52

Ecommerce B2B Tips Self Service 52

Optimove

JUNE 30, 2021

Marketing action optimization involves two different levels: optimizing the marketing journey or experience and optimizing the content of every marketing campaign for each of your customers. Optimizing the Marketing Customer Journey. That means which message, with what offer, will resonate best among each of your customers.

CRM 52

CRM Marketing B2C Ecommerce 52

Circular Edge

MARCH 4, 2024

With NetSuite, Circular Edge will help its customers take advantage of a powerful cloud ERP platform to gain the visibility and control needed to adapt and thrive. “We NetSuite partners can leverage every aspect of the suite, including ERP, HCM, inventory management, CRM, and ecommerce. Read More

Ecommerce 52

Ecommerce Competitive Advantage Consulting CRM 52

CloudCherry

DECEMBER 23, 2019

Understanding Customers…. And, this week on ‘The Sweets of CX ’, I dove in to my first episode as a solo host, and was honored to interview a friend and colleague who’s ALL about his customers, Mike Miller – Director of Customer Success at CloudCherry (now Cisco). So, what Brand has wowed our Customer Success Expert?

CEM 195

CEM Customer Success How To Return on Investment 195

Optimove

APRIL 21, 2020

Step 1 – Prioritize Your CRM Efforts. Our team translated Maslow’s chart into different layers of customer levels of engagement or lifecycle stages. We call it the COVID-19 CRM Pyramid of Priorities. Step 2 – Define Each Slice of The CRM Pyramid. we can help!). Not just when business is at its peak.

CRM 52

CRM Strategy B2C Sports 52

Magellan Solutions

JULY 28, 2021

With the internet having already driven major progress on the first two customer needs, attention is now turning to convenience. . Meet customers where they are. Ecommerce became table stakes. Where customer journeys used to be relatively linear, today they’re anything but. COVID-19 hasn’t stopped people from transacting.

Omni-Channel 52

Omni-Channel Ecommerce Multi-Channel Retail 52

CSM Magazine

DECEMBER 9, 2019

In 2019, it is important for your eCommerce store to have a mobile app for iOS and Android. Research from consulting agencies and brands proves that mobile apps increase conversion rates and average purchase receipts, help maintain relationships with customers, motivate them to make new purchases and advise friends and family.

Ecommerce 52

Ecommerce Sales e-support Guidelines 52

Optimove

DECEMBER 8, 2021

In many ways, the iGaming industry is at the forefront of technological adoption, especially when it comes to customer experience and marketing technology. A customer experience that isn’t relevant and personalized is a main factor in pushing customers away in all types of eCommerce and digital businesses.

CRM 52

CRM Marketing Competitive Advantage Fashion 52

ProProfs Chat

JANUARY 17, 2019

Starting an eCommerce business might be easy, but generating profits out of it is certainly not! If numbers are to be believed, then almost 97% of ecommerce businesses fail and one of the reasons for this failure is poor customer service. Hence, it is important to choose an eCommerce platform that is extremely easy to use.

Ecommerce 56

Ecommerce Customer Service Chatbots Self Service 56

Esteban Kolsky

JUNE 5, 2018

Earlier today, at SAPPHIRE (their annual show for and with customers), SAP released C4/HANA, their final attempt at getting the CRM story right. There were some good points made, and some good improvements to the story they will tell – and some of those points can even mean adoption from their customer base for SAP C4/HANA.

CRM 83

CRM Ecommerce Technology Data 83

Oracle

MAY 15, 2018

I had dinner with a group of retail ecommerce and digital marketing professionals recently, and things got interesting. A VP of Ecommerce mentioned that it feels like retail is taking a knee. The market gets caught up with buzz on the latest shiny object, but shiny objects don’t solve core customer experience issues.

Ecommerce 50

Ecommerce Retail Innovation CRM 50

CSM Magazine

OCTOBER 25, 2023

As a result, physical retailers must offer something truly special to entice and retain customers. Key Components of Effective Customer Service Training The human interaction that a retail store can offer is a huge advantage. Comprehensive training is essential for effective customer engagement.

Exceptional Customer Service 52

Exceptional Customer Service Retail Training Customer Service 52