InMoment XI

DECEMBER 1, 2021

It’s easy to confuse loyalty marketing programs with customer experience (CX) programs; both seek to drive positive customer relationships and retention. The Difference Between Loyalty Marketing Programs and Customer Experience. The Difference Between Loyalty Marketing Programs and Customer Experience.

Loyalty 260

Loyalty Marketing Loyalty Programs Customer relationships 260

QuestionPro Audience

DECEMBER 15, 2017

There’s been a major disruption in consumer marketing in recent years. With DVR to fast forward through commercials and ad blockers on the internet, brands needed another way to reach consumers. Data from MuseFind shows 92% of consumers trust an influencer more than an advertisement or traditional celebrity endorsement.

Consumers 207

Consumers Social Media Advertising Study 207

QuestionPro Audience

MARCH 7, 2018

the weather has a huge influence on consumer behavior, and the effects are much more extensive than the obvious rain boot and snow shovel examples. Weather affects consumers’ mood, which influences buying behavior and dictates where they purchase, what they purchase, and how much they are willing to spend. In the U.S.,

Consumers 220

Consumers Retail Study Sales 220

InMoment XI

FEBRUARY 2, 2024

In the rapidly changing consumer market, the highest customer-rated Integrated CX company, InMoment, took a bold and proactive approach. Studies have shown that companies that engage with customer feedback can see up to a 5-10% increase in customer retention rates.

Hospitality 260

Hospitality Call Center Retail NPS 260

C3Centricity

MARCH 12, 2024

With millions of websites vying for our customers’ attention, driving high-quality traffic that converts into loyal customers requires more than a scattergun approach to marketing. Well, at least that means that nothing has changed for marketing, doesn’t it?! Because consumer behaviour has evolved.

Customer Engagement 226

Customer Engagement Engagement Competitive Advantage Entertainment 226

InMoment XI

NOVEMBER 16, 2023

This hands-on workshop emphasised the significance of integrating customer and employee perspectives into experience enhancement strategies, whilst leveraging productivity studies and insights to make informed investment decisions. These elements influence how businesses operate and make decisions.

Healthcare 596

Healthcare Culture Travel ROI 596

InMoment XI

FEBRUARY 9, 2024

At the same time, we’re seeing a massive shift in the way consumers want to browse and buy vehicles. For example, an organization can analyze purchase history and other interaction data to make a prediction about when a customer will be in the market for a new vehicle. In fact, personalization is proven to drive bottom line results.

Automotive 260

Automotive Customer Journeys Chatbots Ecommerce 260

BirdEye

SEPTEMBER 6, 2023

Birdeye’s latest data report explores the significance of online reviews in consumer decision-making processes and sheds light on how the reputation of a multi-location business impacts its selection in local markets. Table of contents Key Findings: How frequently do consumers shop locally?

Consumers 115

Consumers Report Multi-Channel Data 115

SurveySparrow

MARCH 19, 2024

If you’re looking for a video marketing guide , you’re not the only one. There are still some brands that haven’t gotten on board with video marketing – despite knowing its value – and the ones who have been are looking to build a more robust commercial video strategy. Videos are naturally more engaging because people are visual.

Video 95

Video Strategy Marketing Social Media 95

Help Scout

AUGUST 22, 2023

Learn how customers buy with these 10 consumer behavior studies to help enhance your persuasion, influence, and marketing efforts. Read the full article

Consumers 76

Consumers Study Customers Marketing 76

QuestionPro Audience

AUGUST 22, 2018

What is a market research panel? A market research panel is defined as a group of research participants, selected for market research studies. A market research panel is a more popular option as compared to the more traditional phone interviews. Market research panels are cheaper to research in the long run.

Marketing 199

Marketing Study Survey Groups 199

CSM Magazine

SEPTEMBER 28, 2021

Exclusive research conducted in partnership with CGA ranks the most important pieces of information in the consumer journey and shares best practices for digital reputation management. The study included insights from 2,000 nationally representative consumers who visit a bar, restaurant, pub or hotel once every six months.

Hospitality 52

Hospitality Study Consumers Social Media 52

QuestionPro Audience

NOVEMBER 7, 2018

Consumers today are turning away from the mass-produced pantry staples of national packaged brands and turning to healthier, local and more “authentic” food. Large packaged foods companies like Kraft, Kellogg and ConAgra, have reported a decline in sales, as consumers are moving towards fresher options. Kellogg saw a 5.7%

Consumers 170

Consumers Industry Trends Study 170

ClientSuccess

JANUARY 26, 2022

Current customers are some of the most prominent advocates and marketing opportunities available for SaaS organizations. Customers can become a crucial part of your outbound content strategy through customer case studies, referrals, marketing opportunities, and more. . Who is the customer? What is the solution?

Case Study 75

Case Study Study eBook Customer Journeys 75

NetBase

MARCH 17, 2020

Consumers are flocking to the benefits of CBD for medicinal, financial, and personal reasons. And consumer and market insight sheds light on this societal shift and why your brand needs to be aware of it! It’s easy to see CBD’s popularity among consumers. Consumers Going Green for Health Reasons. CBD and COVID-19.

Consumers 60

Consumers Marketing Study Sales 60

Retently

AUGUST 29, 2022

One of the most common questions we receive, as an NPS®-focused software business, is how Net Promoter Score® differs from the type of data you can extract by studying people’s reactions on social media platforms like Facebook, Twitter and Instagram. This is an easy question to answer, although one that’s best tackled in detail.

Social Media 158

Social Media NPS Net Promoter Score Marketing 158

QuestionPro Audience

JANUARY 10, 2018

Market research is a valuable tool, and one that the smartest companies invest in. Companies like Lego, McDonald’s and Apple have been utilizing market research (MR) for years, and dominate their respective markets. Market research companies have access to large panels of participants from all demographics. Convenience.

Marketing 268

Marketing Survey Groups Study 268

QuestionPro Audience

FEBRUARY 12, 2018

Market research is one of the most effective ways to gain insight into your customer base, competitors, and overall market. The goal of conducting market research is to equip your company with the information you need to make informed decisions. Conducting research helps businesses gain insight into competitor behavior.

Marketing 239

Marketing Consumers Study Innovation 239

QuestionPro Audience

SEPTEMBER 27, 2018

Market research is necessary for a business to learn and grow. In a recent study conducted by market research firm, Attest, 26% of businesses surveyed said they do not gauge the market before launching a new product or service. ONLINE MARKET RESEARCH FOR THE WIN. One company who values online market research?

Survey 170

Survey Marketing Study Groups 170

Influitive

FEBRUARY 22, 2018

Nielsen’s “Consumer Trust in Advertising” study shows that, ‘recommendations from people I know’ remains the most trusted form of brand discovery, and ‘consumer opinions posted online’ comes in at third most trusted. Instead, they turn to their inner circle of peers when they need recommendations on new products or services.

Study 101

Study Brands Marketing Advertising 101

QuestionPro Audience

JUNE 30, 2022

Audience research is the study of the people you’re trying to reach with your content. That’s why audience research is essential and should be part of every marketing plan. With that data, they can better understand how to market products effectively in order to reach target markets more effectively than competitors do.

Marketing 195

Marketing Groups Advertising Survey 195

CSM Magazine

JANUARY 8, 2024

Consumer services address our daily needs, such as food, leisure, and health. For those inclined toward people interaction and seeking a sought-after career with specialization opportunities, we advise them to study the consumer services field. Pros of Consumer Services Jobs Considering a career in consumer services?

Consumers 52

Consumers Healthcare Social Media Exceptional Customer Service 52

Kayako

JULY 31, 2019

The past few years have seen live chat completely change the way online businesses carry out marketing and sales. In this piece we will talk about five ways live chat can be instrumental in improving your marketing and sales efforts. Live chat is one of the lowest-cost customer acquisition tools on the market.

Sales 161

Sales Marketing Net Promoter Score Consumers 161

BirdEye

MAY 3, 2023

The choice of the right marketing channel can make or break a campaign. Choosing the most effective marketing channel can make sure that your efforts bring results. Table of contents Understanding marketing channels (what is it?) These marketing communication channels are pivotal in reaching your target audience.

Marketing 98

Marketing B2C Social Media Multi-Channel 98

2020 Research

JANUARY 17, 2024

Elevate Your Market Research Recruitment Today Learn how ​In this Article: Understanding Your Research Project Factors to Consider When Choosing the Right Recruitment Approach Which Recruitment Approach Should You Choose? Sago offers various recruitment solutions tailored to meet the specific needs of qualitative researchers.

Marketing 59

Marketing B2C Study Healthcare 59

Oracle

SEPTEMBER 11, 2018

According to a study by the IQVIA Institute for Human Data Science , there are over 318,000 health apps available, with 200+ added each day. Across industries, digital transformation is forcing companies to change their business models and adapt to the new market reality.

Healthcare 169

Healthcare Consumers Hospitality Consulting 169

Centercode

JANUARY 15, 2021

The people who consume tech have also changed significantly. From the niche world of hi-tech enthusiasts from the 90s to today’s mainstream users, the people who consume technology have had as much of an effect on its evolution as it has had in our daily life. Yesterday’s Tech Buyers: Enthusiasts.

Consumers 95

Consumers Wireless Technology eBook 95

SmartMessage Blog

JUNE 20, 2023

Marketing remains an ever-evolving field in the business world. Studies carried out to better know and understand consumers are also in the center of attention of marketing. Neuromarketing includes brain studies, neuroscience, psychology, and marketing research. What is Neuromarketing?

Meeting 52

Meeting Marketing Advertising Analysis 52

Vonage

FEBRUARY 23, 2017

To help arm you with the information needed to thrive in this competitive environment, here are 10 stats that tell you everything you need to know about today’s consumer. Half of consumers move on after poor customer service. If consumers are not happy with the service you provide, they usually don’t think twice about switching.

Omni-Channel 218

Omni-Channel Consumers Self Service Social Media 218

BirdEye

NOVEMBER 21, 2023

Amidst these challenges, the last thing you want to waste your time on is unrealistic and time-consuming digital marketing strategies that give you no results. This blog stands apart as a non-overwhelming guide, no-fluff, just actionable insights, offering a streamlined approach to interior design marketing.

Marketing 110

Marketing Social Media Advertising Tips 110

SurveySensum

FEBRUARY 9, 2024

The changes occurring in the market can affect your brand’s marketability and performance. It is, therefore, important for businesses to continuously study and understand the market. Market research is also a lucrative field to enter, as many firms and organizations see the value of their services.

Tips 52

Tips Marketing Trends Groups 52

2020 Research

MAY 31, 2023

The world of finance has undergone a major transformation in the past two decades, making it harder than ever to keep up with consumers’ evolving needs. Market research helps you get to know your customers and gain a profound understanding of their preferences.

Marketing 52

Marketing Case Study Banking Study 52

Horizon CX

DECEMBER 1, 2023

let’s explore a couple of real-world examples that illustrate the crucial link between CX and strategic goals: Amazon: Customer-Centric Innovation for Market Leadership Alignment with Strategic Goals: Amazon’s relentless focus on customer experience is tightly aligned with its strategic goals.

Customer Centricity 130

Customer Centricity Customer Journeys Automotive Fashion 130

BirdEye

DECEMBER 28, 2023

Geofencing marketing works similarly – It’s like setting up invisible storytelling corners around a business. This digital marketing method ensures that the right message reaches the right person at just the right spot. This digital marketing method ensures that the right message reaches the right person at just the right spot.

Marketing 58

Marketing Advertising Social Media Tips 58

Second to None

MARCH 2, 2021

Your brand experience is a multi-layered avenue that draws a connection between you and consumers — positively or negatively. You can, and should, use the brand experience as a frontline tool to turning consumers into customers — and loyal ones. How Do Consumers “Experience” a Brand? But how can you do that? Word-of-mouth .

Consumers 109

Consumers Brands Customer Experience Social Media 109

SurveySparrow

APRIL 28, 2023

As a business owner or marketer, it’s essential to understand the psychology behind consumer buying behavior. By understanding how and why people make purchasing decisions, you can tailor your marketing strategies and improve your chances of success.

Consumers 52

Consumers Advertising Social Media Culture 52

Blueshift

AUGUST 26, 2022

Since then, multiple other states have legalized or decriminalized the use of recreational cannabis, opening the market to new consumers and the introduction of new weed-derived products. By 2025, the total annual market for cannabis in the US is expected to balloon to $45.8

Marketing 75

Marketing Sales Consumers Study 75