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What Is the Difference Between Voice of Customer and Market Research?

InMoment XI

A lot of folks believe that voice of customer (VoC) programs and market research mean the same thing—but they’re actually quite different! Breaking Down the Difference Between Voice of Customer & Market Research. How Does V oC Fit into Your CX Strategy. What Is the Definition of Market Research ?

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How to Engage Customers – “Hearts, Then Charts” White Paper

ijgolding

Almighty is a digital advertising agency that specializes in customer engagement campaigns for brands such as New Balance, L.L. The following is a summary of what Ian wanted to achieve: Ian Fitzpatrick, Chief Strategy Officer, Almighty. Our research took us into the design, marketing, sales teams of 30 enterprise organizations.

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Leveraging Unstructured Data Analytics: The Key to Unlocking Hidden Customer Insights

InMoment XI

Leveraging unstructured data analytics is the key to transforming this raw data into actionable insights that can transform your customer experience strategy. Armed with these in-depth insights, businesses can fine-tune their product offerings, service delivery, and marketing strategies to align precisely with customer demands and desires.

Analytics 488
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12 Qualities of Good Survey Questions

InMoment XI

Over our decades of experience improving customer and employee experiences with the world’s most beloved brands, our experts have collected plenty of best practices and compiled them into various resources to help you inform your efforts! Wondering how to craft that strategy? Find out in this white paper by expert Dave Ensing!

Survey 260
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Rebellion at Dollar General! A Challenge to CX Strategies?

CX University

Considering the situation at Dollar General, with its neglect of employee welfare, unethical pricing strategies, and unclear communication, one might expect significant repercussions on the brand’s reputation and business performance. A Challenge to CX Strategies? increase in Dollar General’s sales for 2024, reaching $40.33

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5 Top Customer Service Articles of the Week 11-14-2022

ShepHyken

It’s a robust white paper published by Harvard Business Review, focusing on partnering with the best experts (vendors) in the customer experience (CX) world. Spend some time diving into this white paper, and you’ll appreciate the extra effort you might make to find the perfect partner to help you succeed.

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What is a Go-To-Market Strategy?

SurveySparrow

Having a go-to-market strategy ensures that you have made your launch foolproof, well, at least to a large extent. What is go-to marketing strategy? A detailed plan created to launch a product to the market is called a go-to marketing strategy. Who is responsible for go-to marketing strategy?