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Why Brand Perception Matters and How You Can Measure It

GetFeedback

Business is built on customer relationships, and brand perception sets the tone. Companies, of course, want to cultivate a positive brand perception among their target consumers, but it’s a tricky goal. As Brandwatch points out , companies don’t control brand perception—consumers do. The Basics of Brand Perception.

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Surveys Are Boring, It’s What You Do with Them That’s Exciting: Three Ideas for Beating Survey Fatigue

InMoment XI

Today, I’m going to share some tips for reviewing your survey program for better response rates, higher program engagement, and better representative results. In the following sections, I will delve into strategies that not only increase your response rate but also invigorate program engagement and yield more representative results.

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Build brand loyalty by recommending actions to your users with Amazon Personalize Next Best Action

AWS Machine Learning

Amazon Personalize is excited to announce the new Next Best Action ( aws-next-best-action ) recipe to help you determine the best actions to suggest to your individual users that will enable you to increase brand loyalty and conversion. The following table is an example of a brand showing the same set of actions to all users.

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Unlock The 3 Key Net Promoter Score Drivers

InMoment XI

Happy customers become brand advocates, fueling growth through positive customer feedback. During challenging times, customers appreciate brands that provide assistance and support when needed. To access all the key drivers of NPS and discover who the leading brands are in the UK, download your copy of the report findings here.

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How Mature Are Your Digital Experiences? A Step-by-Step Guide to Improved CX

Not only does a better CX improve customer satisfaction, increase retention, and create more engagement, it also drives key business results, including lower operational costs and higher profits. Download the eBook and get started with impactful, integrated CX today. Getting your customer experience (CX) right drives business success.

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Financial Services Reputation Management: Secure Lifelong Customers

InMoment XI

And, of those consumers, only 34% of them would recommend their brand to friends and family. Download Report Financial Services Reputation Management Strategies Financial services reputation management is not as tricky as it may seem. Did you know that over half of financial services consumers say they have low trust in their provider?

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Optimove’s 2023 Survey Key Highlight: Brands Still Subject Consumers to Marketing Fatigue

Optimove

Re-engage your churned customers with this guide Download Now Why it Matters: Marketing fatigue happens when consumers feel overwhelmed by generic and irrelevant messages. It can cause customer alienation, diminished loyalty, and reduced trust and lead to negative brand perception, wasted resources, and lower return on investment.