Top 10 Posts on Brand Building Strategies of 2018

C3Centricity

A New Year tradition we started here at C3Centricity back in 2011, is to share our most popular brand building strategies and posts of the year. Brand Image, Equity, Personality & Archetypes: What Every Marketer Needs to Know. Your brand is not what you think it is!

Brands 278

Clues to a Remarkable Brand Story

C3Centricity

The post Clues to a Remarkable Brand Story appeared first on C3Centricity. Stories exist in all cultures. They have developed down through the ages as a means of transferring knowledge, long before books and now the web enabled their storage.

Brands 328

Why Brand Perception Matters and How You Can Measure It

GetFeedback

Business is built on customer relationships, and brand perception sets the tone. Companies, of course, want to cultivate a positive brand perception among their target consumers, but it’s a tricky goal. As Brandwatch points out , companies don’t control brand perception—consumers do.

Brands 260

How to Take Local Brands to Global Success: The 5 Rules to Fortune

C3Centricity

They were referring to the growing need for marketers to stand up to the challenge of taking local brands global. In this networked world, more and more successful local brands are attempting global roll-outs.

Brands 264

6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

topic in C-suites, AI for customer engagement is white hot. engagement, eGain has not only developed cutting-edge technology. engagement. Intelligence in the Customer Engagement. relevant web pages, and engages customers, while working. brand equity.

Goodbye CMOs, Your Time is Up: From Brand Building to Business Growth

C3Centricity

Or rather paths, as personalisation continues to trump mass engagement. BRAND BUILDING. In the past decade or so, many large CPG companies such as P&G and Nestle renamed their Marketing departments as Brand Builders, in the hope of adapting to this new world.

Brands 250

3 Ways Customers are Tracking Brands (and Judging YOURS!)

360Connext

Customers are tracking brands and how they how they interact with customers. And they’re giving their friends all the dirt they find on your brand! The post 3 Ways Customers are Tracking Brands (and Judging YOURS!)

Brands 235

Say Goodbye to Marketing & Brand Building, Say Hello to Consumer Centricity

C3Centricity

The post Say Goodbye to Marketing & Brand Building, Say Hello to Consumer Centricity appeared first on C3Centricity. Marketing is an old profession. It’s been around for hundreds of years in one form or another.

How smart brands measure customer intelligence ROI

Vision Critical

In our e-book The 10 Smartest Brands: How They Use the Competitive Advantage of Customer Intelligence , we reveal how companies like D E WALT, LinkedIn and Salomon engage with customers to make better marketing, customer experience and product innovation decisions.

ROI 276

Not Top Of Mind But Top Of Heart – When Branding Gets REAL

Michelli Experience

Here are some important terms of art when it comes to understanding the strength of your brand: Brand Awareness – the visibility of your brand and it’s products/services in the eyes of consumers. Branding Campaigns – tactical strategies for driving brand awareness. Impressions – how many customers actually lay eyes on elements of your branding campaign. Customer Engagement – some define customer engagement as a reaction of a customer to your brand.

Brands 176

5 Things You Can Do to Make Your Customer Experience Stickier

Tactics for Boosting Engagement and Brand Affinity

Personal Brand Vetting – THEY are Listening

Michelli Experience

As I help business leaders deliver branded customer experiences, I often start with the premise that brands are nothing more than what people say about us when we’re not around. For years companies have been trolling social media to see what customers post about brand experiences. That data mining and sentiment analysis provides both qualitative and quantitative data that represents a snapshot of the “brand’ experience.

Brands 157

How to Create a Brand Identity Your Customers Are Most Interested In

CX Journey

Coming up with a brand identity isn’t an easy task. Ideally, a strong brand identity will mesh both your needs and those of your customer. 77 percent of B2B marketers say that proper branding plays a big role in company growth. Does your brand identity tie into those wants?

Brands 280

Dynamic Branding Tools for Enhancing Customer Experience

Storyminers

When people think of branding, they tend to think of it in terms of attracting customers—showing off your company’s best qualities to acquire new sales. But branding doesn’t stop after a sale is made. To create effective branding, you have to keep the big picture in mind.

Tools 208

How Brands Cash In On March Madness

QuestionPro Audience

Brands know they have an opportunity to reach a large audience, and spend the month engaging consumers via social media and advertising. television audience watching at least six minutes of the tournament, it is a good bet for brands looking to reach a broad audience.

Brands 230

How to Improve Customer Experience in an Era of Choice

to express delight or dissatisfaction with brands. What if you could have the reputation of a brand that listens? What if you could engage and challenge your customers to provide and vote on ideas. and partners – are ideas that can radically transform your brand experience.

Improve Your Brand Image by… Losing Subscribers!?

360Connext

Just because the customer is not happy in the current situation doesn’t mean they won’t be happy in any situation with your brand. Instead of being brand-obsessed and pointing out why the subscriber is making a mistake by unsubscribing, they respect her enough to know when her mind is made up. Many brands do a great job at showing their unique personality through marketing, and throughout the customer journey. Why One Bad Customer Interaction Could Haunt Your Brand.

Brands 214

Do Customers See Themselves in Your Brand Identity?

360Connext

When conducting a recent touchpoint inventory workshop, the client was surprised when I pressed for what their brand promise really was. The best experiences are all about identity of both the brand and the customers. Have you really thought hard about your own brand identity?

Brands 272

Customer Engagement: a masterclass from United Biscuits

ijgolding

Although there only a small number of organisations around the world who are consistently good at delivering great Customer Experiences, there are a lot of people doing a lot of great things to demonstrate the importance and effect of good customer engagement.

Time to Team Up? How Partner Marketing Can Help Your Brand

QuestionPro Audience

Brands are learning that partner marketing is a smart way to broaden your audience and drive growth and sales. Partner marketing, which is creating mutually beneficial relationships between your brand and other businesses, is a fast-growing sector in the marketing world.

Brands 270

Study: The Health of the Contact Center

Brands like Sephora are racking up accolades both in-store and online with corresponding benefits. center, showing that brands are willing to do—and spend—what it takes to create loyal customers. Many brands aren’t. is mounting, and brands risk agent burnout and customer churn.

Not Top Of Mind But Top Of Heart – When Branding Gets Real {Infographic}

Michelli Experience

Business Customer Advocacy Customer Engagement Customer Experience customer loyalty Customer Service Customer Value Driven to Delight Human Performance Joseph Michelli Mercedes-Benz USA Branding Customers Delivering WOW Differentiation Ritz Carlton The Michelli Experience The New Gold Standard

Brands 219

Marketers, Do You Know Everything You Should? From the 5Ps to the 7Qs.

C3Centricity

Marketing is a great profession. I’ve worked in or with marketing teams for most of my career. From the outside, they are seen as the department that comes in late, parties every night and gets to talk about advertising at conferences in exotic places.

Brands 342

10 Email Marketing Tricks to Re-Engage Your Customers

GetFeedback

In this article, we’re going to share some ways to re-engage your inactive subscribers. Best practices for re-engagement email marketing. But before you get started with using email marketing for re-engagement, there are a couple of best practices to follow.

How to Use Online Surveys to Re-Engage With Customers

GetFeedback

Are you struggling with the knowledge that there are many customers who have stopped engaging with your brand? And they keep wondering what went so wrong that their once engaged customer completely stopped responding to their campaigns, emails and so on.

Survey 227

The Challenges of Omnichannel: Why so Many Contact Centers Struggle with Digital Self-Service

affects brand loyalty. engagement strategies retain. customer engagement and. how to build brand loyalty to. their brand, but 58 percent admit. engagement center and a valuable source of customer insight.

Customer Centric Internal Branding

ClearAction

Customer Centric Internal Branding Lynn Hunsaker. Customer centric internal branding revolves around customer well-being. Living the brand promise is another way of describing customer centric internal branding. We Live the Brand.

How Costly Is It to Not Engage Customers? 

360Connext

If you’ve never thought about how you engage customers, then what’s to stop them from becoming actively disengaged? It even echoes back to us in the way we engage within our own organizations. The post How Costly Is It to Not Engage Customers?

Four of the Most Successful Employee Engagement Strategies Also Drive Customer Experience

CX University

There are hundreds of best practices for employee engagement, and all of them are being practiced by firms across this good, green Earth: at some growing businesses, at some failing businesses too. So my team and I embarked on a mission to exhume the real nuts and bolts of engagement.

Three Lessons in Branding from Will Smith {Infographic}

Michelli Experience

Executive Report: The Customer Data Too Often Overlooked by the C-Suite

external brand perception as the cause. company who will provide a more engaging, relevant experience. reporting–that transforms the contact center into a customer engagement center and a valuable source. New Study Reveals Reliance on Too Few.

Understanding the Employer Journey — The Employee Engagement Loop

ijgolding

James has been inspired by many of the most recognised customer centric brands in the world – all of whom believe that you must treat your employees in the way you want them to treat your customers. They are proud to tell others they work for your brand. Step 2 – Infuse Brand DNA.

Engagement Experience fuels Customer Experience

One Millimeter Mindset

The quality of engagement experience is essential for fueling ongoing, high-quality customer experiences. First, the act of engaging customers encourages both customers and sellers to exchange energy with one another. Or, is the quality of the engagement forceful and overwhelming?

Your customer experience *is* your brand

CX Advantage Walker

Companies who aren’t moving their brand activity and their customer experience activity closer together are setting a course for failure. The post Your customer experience *is* your brand appeared first on CX Advantage.

What is Brand Image and how you measure it

Qualtrics

You’ve most likely heard about this brand and their mission. Through this story, they’ve created a brand image that shows they care about more than just their customers and want to do good in the world. What is brand image? Why brand image is important.

Crafting Digital Communication Experiences Your Customers Will Love

Speaker: Hillary Curran, Head of Customer Experience, Guru

How the best Customer Experience Brands balance Technology with Humanity: MIT Tech Review

CloudCherry

For their purposes, an Iconic firm is one that maintains “the highest levels of customer experience and have world-leading brand recognition” and also possess other key distinctions from their counterparts, such as: Being omnichannel leaders.

Brands 212