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Time to Team Up? How Partner Marketing Can Help Your Brand

QuestionPro Audience

Brands are learning that partner marketing is a smart way to broaden your audience and drive growth and sales. Partner marketing, which is creating mutually beneficial relationships between your brand and other businesses, is a fast-growing sector in the marketing world. Do your brands have shared values? SABRA/TOSTITOS + LYFT.

Brands 236
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The Complete Retail Customer Experience Guide

InMoment XI

With 93% of consumers reading reviews before making a purchase, and 58% of consumers being willing to drive further or pay more for a product with good reviews, a good customer experience and brand reputation management have never been more critical than it is today. The retail customer experience is also a complex one.

Retail 260
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Financial Services Reputation Management: Secure Lifelong Customers

InMoment XI

And, of those consumers, only 34% of them would recommend their brand to friends and family. This can be done in a variety of ways, and you are going to need effective strategies that resonate with your customers. Creating educational content shows your customers that you value them and that you want them to succeed.

Financial 260
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Effective strategies for conducting brand surveys

BirdEye

Knowing how your customers feel about your brand makes growing a business easier and more efficient. Regularly conducted brand surveys help you gather such feedback. But brand surveys come in many different forms and choosing the right one is important to reap the benefits of your investments.

Survey 98
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Building Your Customer Education Brand: Using Customer Champions to Drive Widespread Program Adoption

Speaker: Natasha Husein, Product Marketing Manager, Clever

Whether it’s via email, within your product, or through another channel, strong branding and marketing efforts are what attract customers to your program, help you build advocacy among your customer base, and drive future growth. Creating customer champions for your education program. Can't make it?

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What Your Brand Can Learn Right Now from the Starbucks Controversy

QuestionPro Audience

By now, most of you are probably aware of the disastrous event at Starbucks — where two black men were arrested in a Philadelphia store for not making a purchase and refusing to leave the premises. Will any public image initiatives work or is the brand hopelessly crippled? Thus, Starbucks needed to move quickly and address its base.

Brands 170
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How 3 CX Trends Compare from North America to Asia-Pacific in 2022

InMoment XI

These new CX trends were based on indirect and inferred data, as well as surveys across several industries. And surprisingly, there were some standout similarities that connected the two seemingly disparate customer bases. Truthfully, if a customer doesn’t even feel safe to enter, it’s a safe bet you’re losing their business.

Trends 493