CSM Magazine

DECEMBER 19, 2022

Rebranding is an active marketing strategy that changes the concept of the brand. The goal is to give a boost to development, to increase customer loyalty. One of the tasks is to strengthen the brand. Another goal is to attract additional customers. In addition to rebranding, you need to maintain a consumer base.

Customer Base 52

Customer Base e-support Loyalty Call Center 52

Comm100

JUNE 15, 2022

If you want your brand to stand head and shoulders above the competition, developing an unbeatable customer experience is essential. However, consistently achieving customer satisfaction across all aspects of your business is a considerable challenge. Launching a customer experience program – What do you hope to achieve?

Brands 216

Brands Customer Experience Customer Journeys Net Promoter Score 216

BirdEye

JUNE 16, 2023

Knowing how your customers feel about your brand makes growing a business easier and more efficient. Regularly conducted brand surveys help you gather such feedback. But brand surveys come in many different forms and choosing the right one is important to reap the benefits of your investments.

Survey 98

Survey Brands Strategy Social Media 98

QuestionPro Audience

MAY 2, 2018

Brands are learning that partner marketing is a smart way to broaden your audience and drive growth and sales. Partner marketing, which is creating mutually beneficial relationships between your brand and other businesses, is a fast-growing sector in the marketing world. Do your brands have shared values? SABRA/TOSTITOS + LYFT.

Brands 236

Brands Marketing Consumers Sales 236

CSM Magazine

JULY 13, 2023

Sabio Group has strengthened its French customer base by securing Aramis Group’s Aramisauto on a multi-year digital transformation project. “Aramisauto is one of France’s ‘go-to’ car brands, handling high volumes of customer interactions on a daily basis.

Groups 52

Groups Customer Base Multi-Channel e-support 52

BirdEye

NOVEMBER 15, 2023

Online reviews have the power to transform customer perceptions on a massive scale. When shoppers express their love for your brand online, they’re not just speaking to friends; they’re announcing to the world that you are the best in the business. But what happens when those words travel at the speed of the internet?

Retail 110

Retail Brands Consumers Case Study 110

InMoment XI

JANUARY 12, 2023

Cross-selling and upselling have formed the bedrock of brand aspirations for their existing customer base for a long time now. First, if you haven’t already, expand the data sources that you use to understand what your customers are saying and how they perceive you.

Social Media 529

Social Media Tips Customers Customer Retention 529

BirdEye

MAY 15, 2023

Are you looking to build a successful brand? Do you want to create an engaging and memorable customer experience? If so, then developing a strong brand strategy is essential. A well-crafted brand strategy can help your business stand out from the competition, allowing it to reach its full potential.

Brands 98

Brands Strategy Social Media Communication 98

InMoment XI

FEBRUARY 23, 2024

It’s crucial that brands understand the experiences they provide and whether or not they satisfy the needs of customers, employees, and beyond. The main ethos is this: what if we could split our customers into distinct groups—based on specific factors—so we can learn how to market our products to the right people?

Marketing 260

Marketing Customer Experience Return on Investment Analysis 260

CSM Magazine

JANUARY 17, 2024

In today’s fiercely competitive business landscape, establishing a strong brand has become a necessity for businesses of all sizes. A powerful brand sets businesses apart, ignites customer loyalty, and significantly impacts the bottom line.

Brands 52

Brands Advertising Consumers Loyalty 52

2020 Research

FEBRUARY 27, 2023

In a tumultuous time, businesses with the most up-to-date customer insights can set themselves apart and grow their customer base. At Sago, we wake up every morning to delight customers — and it starts with understanding them. The secret sauce of market research has always been human connections.

Brands 98

Brands Groups Connections Innovation 98

ShepHyken

DECEMBER 9, 2022

This week, we feature an article by Nick Bandy, Chief Marketing Officer at LiveVox , an omnichannel platform that helps brands seamlessly communicate with their customers. He shares how you can align your customer’s journey with their brand expectations. What do customers expect from contact centers?

Customer Journeys 122

Customer Journeys Brands Sales Contact Center 122

Alida

APRIL 5, 2017

Enter: The kings of customer-centric service, interaction and engagement—retail brands. By following examples set by successful retail brands, health care providers can devise new ways to better engage current patient populations and expand their reach to new demographics. Realize that people do have other choices.

Retail 154

Retail Customer Base Strategy Rewards Programs 154

SurveySensum

SEPTEMBER 6, 2023

In such a situation, you might have opted for a different brand, potentially missing out on a fantastic product and exceptional customer service, right? This is where brand advocacy comes into play. What is Brand Advocacy? Having these advocates by your side can be the game-changer your brand needs.

NPS 52

NPS Brands Social Media Net Promoter Score 52

QuestionPro Audience

APRIL 23, 2018

Will any public image initiatives work or is the brand hopelessly crippled? The fact that the video caught white patrons angrily objecting the arrest was a visible testament to the company’s customer base. STARBUCKS IS MAKING CHANGES TO THE BRAND. Without a doubt, this is a historic public relations minefield.

Brands 170

Brands Social Media Case Study Video 170

Second to None

MARCH 2, 2021

Your brand experience is a multi-layered avenue that draws a connection between you and consumers — positively or negatively. It’s your personality, values, and attitude that fuels your brand’s perception out in the world. Let’s first define brand experience. Brand Experience vs. Customer Experience. Social media

Consumers 109

Consumers Brands Customer Experience Social Media 109

SurveySensum

JULY 11, 2023

Before we move ahead, let’s understand – What is customer experience? Customer Experience is the overall impression a brand creates in the minds and hearts of its customers. It’s not just about the product or service; it’s about every interaction and touchpoint a customer has with a brand.

Brands 83

Brands Customer Experience Effort Score Rewards Programs 83

BirdEye

JULY 10, 2023

Customers and brand ambassadors aren’t the only prospects out there who can support your business. From Instagram influencers to big-name industry leaders, partnering with like-minded brands can help you unlock valuable new opportunities. Table of contents Why do brand collaborations work?

Brands 52

Brands Fashion Social Media Retail 52

Kustomer

MARCH 23, 2022

In a crowded marketplace, where consumers are often bombarded with marketing claims made by brands, it can be difficult for them to know who to trust. What is a Brand Ambassador? A brand ambassador is someone who promotes your product or service in their interactions with other people via relevant communication channels.

Brands 98

Brands Social Media Loyalty Omni-Channel 98

InMoment XI

MAY 10, 2022

As customers seem to shop solely based on the best deal, it can be difficult to build customer loyalty in retail, which leaves many brands wondering if customer loyalty is even worth the effort. A loyal customer is valuable to retailers in a multitude of ways. 5 Ways to Build Customer Loyalty in Retail.

Retail 493

Retail Net Promoter Score Loyalty Programs Effort Score 493

ShepHyken

OCTOBER 4, 2019

Well, the best answer is customer engagement. No business can survive without engaging its customers. These are not only customers but brand loyals. Brand loyals are willing to spend more and have more trust in you than other brands. They refer other customers like them to your business.

Brands 119

Brands Engagement How To ROI 119

CX University

NOVEMBER 21, 2020

Customer-facing teams in sales and service-orientated environments embrace the concept. Marketing teams use it to get to know their customers, to personalise their brand reach and encourage brand loyalty. Customer experience means a plethora of different things to different people. This list goes on.

Net Promoter Score 98

Net Promoter Score Brands Effort Score Loyalty Programs 98

Second to None

SEPTEMBER 25, 2018

Any brand that hopes to connect with consumers is must reckon with the powerful nature of public scrutiny in the digital age. As a society, there are now elevated expectations for brands that we spend our money on due to the proliferate expansion of available options across industries.

Consumers 109

Consumers Brands Social Media Voice of Customer 109

InMoment XI

FEBRUARY 9, 2024

Automotive brands need to understand customers’ needs and preferences, and then adapt accordingly, to deliver outstanding experiences that win and retain customers. They expect brands to understand them in turn, and then use those insights to deliver ultra personalized experiences, communications, and offers.

Automotive 260

Automotive Customer Journeys Chatbots Ecommerce 260

InMoment XI

JULY 12, 2023

With the number of businesses available to your customer base, including big competitive retail brands, you have to make your business stand out from the pack. In the modern digital world, it’s by creating a seamless customer experience strategy. This is called the customer journey. How exactly do you do this?

Customer Experience 260

Customer Experience Strategy Self Service Customer Journeys 260

2020 Research

SEPTEMBER 1, 2022

As a business, it’s your job to understand and respect these boundaries while also navigating through them, so you can continue growing your business while ensuring your customers are happy. Good branding. No matter the state of the world, your branding strategies will determine where you fit in. And the best way to do that?

Brands 52

Brands Banking Advertising Loyalty 52

InMoment XI

JANUARY 4, 2024

With 93% of consumers reading reviews before making a purchase, and 58% of consumers being willing to drive further or pay more for a product with good reviews, a good customer experience and brand reputation management have never been more critical than it is today. The retail customer experience is also a complex one.

Retail 260

Retail Customer Experience Effort Score Social Media 260

InMoment XI

MARCH 25, 2024

Organizations should take a closer look at predictive analytics examples to discover the myriad of ways that data and artificial intelligence (AI) can power more personalized customer experiences and enhance brand loyalty and customer retention. The next step is to take a long view when looking at customer relationships.

Analytics 260

Analytics Examples Customer Experience Effort Score 260

InMoment XI

SEPTEMBER 20, 2023

By Simon Fraser, InMoment + Kirstin Simons, NPSx by Bain & Company NPSx by Bain & Company and InMoment recently released the State of CX: UK Consumer Trends Report , an in-depth analysis of customer perceptions on brand experiences across multiple industries.

Net Promoter Score 260

Net Promoter Score NPS Retail Trends 260

Lithium

SEPTEMBER 29, 2022

Khoros is here to say that there’s much more to customer engagement in the travel industry than Twitter and outdated phone systems. It’s clear that travel brands need to expand their reach into new channels and customer engagement methods, but what might be the best path to accomplish this? A brand could do one of two things.

Hospitality 52

Hospitality Brands Travel Airlines 52

InMoment XI

SEPTEMBER 21, 2023

This allows you to receive notifications when new reviews are posted, enabling you to respond quickly and address any issues raised by customers. Build Presence – By encouraging customers to leave reviews on various review sites, you can increase your presence on these platforms. Ready to take the next step?

Management 490

Management Social Media Feedback Voice of Customer 490

2020 Research

JULY 19, 2022

Every release must represent an insightful, close-knit relationship with a brand’s customer base. A brand community is one of the most effective ways to build that relationship and garner business-critical customer information. What is a brand community? Why Every Brand Needs a Brand Community.

Brands 52

Brands Competitive Advantage Groups Consumers 52

2020 Research

JULY 19, 2022

Every release must represent an insightful, close-knit relationship with a brand’s customer base. A brand community is one of the most effective ways to build that relationship and garner business-critical customer information. What is a brand community? Why Every Brand Needs a Brand Community.

Brands 52

Brands Competitive Advantage Groups Consumers 52

InMoment XI

MARCH 6, 2024

Elements of the process range from mapping the customer journey, deploying customer experience management software, and capturing customer feedback to tracking customer experience KPIs , developing service training programs, and launching strategic sales and outreach efforts. Make a customer, not a sale.”

Customer Experience 260

Customer Experience Social Media Customer Centricity Feedback 260

ShepHyken

MARCH 11, 2024

This episode of  Amazing Business Radio with Shep Hyken  answers the following questions and more: How can businesses create experiences that get repeat business and nurture brand loyalty? How can businesses think outside the box to create fan-like loyalty among their customer base?

Customer Experience 147

Customer Experience Entertainment Loyalty Customer Centricity 147

CSM Magazine

SEPTEMBER 16, 2022

To avoid a short-term spike in profit that quickly crashes, brands must prioritise engaging with consumers in a way that earns their trust and loyalty. Investing marketing spend wisely to give customers genuine value this Black Friday is now crucial to brand survival. . Turning customers into loyal brand advocates .

Brands 52

Brands Sales Consumers NPS 52

Kayako

AUGUST 25, 2016

It is no surprise that every business dreams of achieving this state of nirvana: converting every customer into a passionate brand advocate. Brand advocates are customers who passionately and proactively recommend your brand to anyone and everyone within their circle of influence, without any expectations in return.

Brands 120

Brands Customer Service Study Poor Customer Service 120