Brands Customer Base Events Rewards Programs 
BirdEye
JULY 5, 2023
Relationship marketing is the strategy of cultivating meaningful relationships with customers to ensure long-term satisfaction and brand loyalty. This strategy uses online and offline communication channels for your business to build stronger relationships with your customer base.
Totango
AUGUST 23, 2022
Finally, we’ll offer some guidelines on how to structure your B2B customer journey map around key touchpoints and how to use technology to automate an effective touchpoint management strategy. What Are B2B Customer Journey Touchpoints? B2B customer journey touchpoints are occasions when business customers interact with a brand.
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Optimove
DECEMBER 15, 2022
An increase driven largely by the fact that the brands we shop with offer next-day delivery. Not only does this build a sense of involvement and fun among your customer base, it’s also a great way to capture a new audience, introduce them to your business, and (if you’re doing it right) encourage them to stick around.
Currency Alliance
OCTOBER 12, 2021
Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. The value can be immediate.
ECXO
JANUARY 30, 2024
They create a bond between the customer and the business, which can be hard to break. For example, if a customer has a positive emotional connection with a brand, they are more likely to overlook minor issues or price increases. The human brain plays a crucial role in how customers perceive and interact with brands.
Grade.us
MAY 9, 2017
Whatever your personal opinion of loyalty programs is, there’s no getting around the fact that consumers use them. These are people who aren’t just fans of your brand — they’re people who are proud to do business with you over and over again. Nowhere is this more apparent than in Nordstrom’s loyalty program Nordstrom Rewards.
SmartKarrot
MARCH 17, 2022
What is a B2B Customer Loyalty Program? As per research by Fundera , nearly 43% of customers will spend money based on how they perceive loyalty with a business. B2B customer loyalty helps expand the customer base and keep repeat customers. A customer loyalty program should not be complex.
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