Super Bowl Impact on Consumer Spending
QuestionPro Audience
JANUARY 31, 2018
If sports aren’t your thing, then you’re part of the 24% of Americans who watch it for the attention-grabbing commercials. And these brands are betting—very large sums of money—on consumers checking out their ads. But brands aren’t the only ones spending money during the Super Bowl. This year, more than 188.5
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