InMoment XI

FEBRUARY 2, 2024

In the rapidly changing consumer market, the highest customer-rated Integrated CX company, InMoment, took a bold and proactive approach. On Thursday, January 25th, we hosted the “Changing The Game” event in Austin, TX—a crucible for innovative ideas and game-changing strategies to address the consumer market in 2024 and beyond.

Hospitality 260

Hospitality Call Center Retail NPS 260

NobelBiz

FEBRUARY 6, 2024

This article, inspired by insights from Holly Depies , contact center software consultant and SMS expert at Nobelbiz aims to unravel the complexities of SMS marketing, from compliance hurdles to strategic innovations, equipping you with the knowledge to transform your SMS campaigns into potent engagement tools.

Innovation 98

Innovation Strategy Contact Center Multi-Channel 98

C3Centricity

APRIL 23, 2024

Of course, this figure varies by industry, with retail, e-commerce, and consumer goods companies often seeing higher returns thanks to direct purchase links in their emails. By creating valuable content that resonates with their target audience, brands can foster engagement, build community, and drive conversions without hefty ad spending.

ROI 226

ROI Marketing Social Media How To 226

C3Centricity

JANUARY 18, 2020

How do you know when you have too many variants in your brand portfolio? One of the most popular evergreen posts on C3Centricity is “The Beginners Guide to Brand Portfolio Management.” We live in an over-abundant world of consumer choice, but more is rarely better. consumer #brand #Marketing Click To Tweet.

Brands 218

Brands Retail Consumers Innovation 218

Second to None

SEPTEMBER 25, 2018

Any brand that hopes to connect with consumers is must reckon with the powerful nature of public scrutiny in the digital age. As a society, there are now elevated expectations for brands that we spend our money on due to the proliferate expansion of available options across industries.

Consumers 109

Consumers Brands Social Media Voice of Customer 109

InMoment XI

MARCH 5, 2024

Normal data analysis won’t be able to tell you about a customer’s feelings related to your brand, and how those feelings will affect their interactions with your brand in the future. This flexibility enables businesses to gain a comprehensive understanding of their customers and operations, driving innovation and competitive advantage.

Data 260

Data Customer Experience Social Media Analysis 260

InMoment XI

MARCH 27, 2024

A well-crafted automotive reputation management strategy is essential for any auto brand looking to build trust, foster customer loyalty, and thrive in a competitive market environment. brands must recognize that the ability to manage their digital channels and digital reputation is a crucial success factor. Improved brand perception.

Automotive 260

Automotive Management Social Media Feedback 260

QuestionPro Audience

JANUARY 31, 2018

And these brands are betting—very large sums of money—on consumers checking out their ads. But brands aren’t the only ones spending money during the Super Bowl. Super Bowl weekend brings in serious revenue from consumer spending for liquor stores, restaurants and grocery stores. for a total of $15.3 billion, up from $14.1

Consumers 199

Consumers Sports Study Sales 199

QuestionPro Audience

MAY 24, 2018

Privacy and security are definitely at the forefront of consumers’ minds in today’s digital era. Brands need to be cognizant of consumers’ feelings about the security of their personal information and online behaviors. New research from EXPRESSVPN found that 71% of U.S. Contact us for your next research project.

Consumers 207

Consumers Data Social Media Study 207

InMoment XI

FEBRUARY 9, 2024

It’s driven, in part, by product innovation. At the same time, we’re seeing a massive shift in the way consumers want to browse and buy vehicles. Automotive brands need to understand customers’ needs and preferences, and then adapt accordingly, to deliver outstanding experiences that win and retain customers.

Automotive 260

Automotive Customer Journeys Chatbots Ecommerce 260

The DiJulius Group

JULY 14, 2023

What used to be thought of as a simple purchase is now a Brand Experience. Consumers take their interactions with businesses seriously, with clear visions–and strong expectations–­for customer. Read Full Article The post How Technology Innovates Customer Service In The Digital Age appeared first on The DiJulius Group.

Innovation 95

Innovation Technology Customer Service Groups 95

2020 Research

FEBRUARY 20, 2024

With 2024 already proving to be a challenging year for consumers, brands need to ensure they’re fighting fit and competing for spend—but how? In this on-demand webinar, learn how strong brands use research and insights to power growth, build market share, and thrive, despite unforgiving conditions.

Brands 59

Brands Marketing Competitive Advantage Innovation 59

Customer Bliss

MARCH 5, 2019

Emotional understanding of customer experiences is often what leads these companies to their most innovative practices. So, practice emotion-driven innovation. Make-Mom-Proud companies strive for innovations starting with the emotions customers are having. 2 Best-in-Class Brands That Design with Emotions in Mind.

Innovation 221

Innovation Loyalty Chief Customer Officer Hospitality 221

ECXO

JUNE 20, 2023

Fotocomposicion ECXO(1) Article source: The Rising Tide of Brand Purpose in B2B [link] There’s an old adage in customer experience. Business customers care about what your brand stands for. It can be more important than innovation or market dominance. Brand purpose should be the driving force behind everything you do.

B2B 122

B2B Brands Innovation Government 122

NetBase

JUNE 5, 2020

The time is ripe to innovate the way movies and TV are seen. In this trend analysis, we’ll share consumer and market intelligence around: Top shows shifting to meet consumer desires for varied experiences in entertainment. Brand advertising budgets continuing to shift towards online and social media.

Innovation 73

Innovation Brands Social Media Advertising 73

NetBase

AUGUST 28, 2020

The plant-based market is booming, and consumer intelligence is brands’ ticket to ride. Consumers attracted to the plant-based lifestyle have lots of questions that need answering. And savvy brands up to date on their consumer intelligence stand to reap rewards for their plant-based market innovations.

Consumers 52

Consumers Innovation Marketing Social Media 52

CX University

APRIL 16, 2024

The Rise of the Conscious Consumer In today’s competitive business landscape, customer loyalty has become a critical factor for success. As consumers become increasingly discerning, the alignment between a company’s values and the personal values of its customers has emerged as a significant driver of loyalty.

Loyalty 52

Loyalty Brands Social Media Consumers 52

QuestionPro Audience

FEBRUARY 21, 2018

According to a study conducted by HSBC , 59% of consumers said they’d never heard of blockchain technology, and 80% of those who had heard of it didn’t understand what it is. Never fear—we’re going to break it down for you while we explore 4 ways consumers will benefit from Blockchain. Contact us for your next research project.

Consumers 170

Consumers Study Retail Technology 170

QuestionPro Audience

JUNE 21, 2018

The food and beverage industries count on American consumers purchasing traditional barbecue fare such as burgers, hot dogs, and beer. But with consumer’s eating habits evolving in search of more healthy options, these industries will need to make adjustments to their products in order to capitalize on their shifting tastes. .

Consumers 223

Consumers Trends Industry Report 223

SurveySensum

JANUARY 16, 2024

Here’s the thing: Customer-centric brands are 60% more profitable than those that are not. In this article, we’ll share with you the importance of customer feedback for product development and business innovation. On the other side of the spectrum, consider consumers who are delighted with the prompt customer service they receive.

Innovation 52

Innovation Feedback Social Media Analysis 52

SurveySensum

JANUARY 16, 2024

Here’s the thing: Customer-centric brands are 60% more profitable than those that are not. In this article, we’ll share with you the importance of customer feedback for product development and business innovation. On the other side of the spectrum, consider consumers who are delighted with the prompt customer service they receive.

Innovation 52

Innovation Feedback Social Media Analysis 52

QuestionPro Audience

MAY 2, 2018

Brands are learning that partner marketing is a smart way to broaden your audience and drive growth and sales. Partner marketing, which is creating mutually beneficial relationships between your brand and other businesses, is a fast-growing sector in the marketing world. Do your brands have shared values? SABRA/TOSTITOS + LYFT.

Brands 236

Brands Marketing Consumers Sales 236

NetBase

JUNE 9, 2020

Standing out from competitors today requires strategic marketing informed by digital consumer intelligence. Leading brands in every category rely on its insight every day – and your brand should be too! Understanding the consumer journey and how to message out at each stage.

Consumers 67

Consumers Brands Social Media Advertising 67

QuestionPro Audience

JANUARY 31, 2018

And these brands are betting—very large sums of money—on consumers checking out their ads. But brands aren’t the only ones spending money during the Super Bowl. Super Bowl weekend brings in serious revenue from consumer spending for liquor stores, restaurants and grocery stores. for a total of $15.3 billion, up from $14.1

Consumers 150

Consumers Sports Study Sales 150

QuestionPro Audience

JUNE 3, 2019

What are online consumer research panels? Why are online consumer research panels necessary: How listening and capturing authentic insights from your online consumer research panel helps: Shifting online consumer panel insights to action. Different types of online consumer research panels. Definition.

Consumers 191

Consumers Industry Self Service Advertising 191

C3Centricity

NOVEMBER 4, 2019

Consumers no longer appreciated being interrupted in their daily lives, if they ever did! Brand Building. Many large CPG companies, such as P&G, Coca-Cola and Nestle, have changed the name of their Marketing departments in the past twenty years, to Brand Building. They continued with the same processes and mind-sets.

Customer Centricity 149

Customer Centricity Brands Advertising Consumers 149

SurveySensum

APRIL 1, 2024

Trust in a brand is not merely beneficial; it is crucial for a startup’s survival and growth. Research indicates a customer trust directly correlates with brand loyalty. And loyal customers make purchases 90% more often and are inclined to spend more during each transaction, contributing to better cash flow for the brand.

Brands 52

Brands Case Study Social Media Feedback 52

CSM Magazine

JANUARY 17, 2024

In today’s fiercely competitive business landscape, establishing a strong brand has become a necessity for businesses of all sizes. A powerful brand sets businesses apart, ignites customer loyalty, and significantly impacts the bottom line.

Brands 52

Brands Advertising Consumers Loyalty 52

C Space

DECEMBER 2, 2021

Driving Innovation. Rita Felder, Director, Mercedes-Benz Brand and Marketing Strategy. Our goal is to strengthen the long-term emotional connection to our brands by creating a holistic luxury experience across all touchpoints of the customer journey.”. Across all brands, we think and act like a luxury brand.

Innovation 52

Innovation Automotive Fashion Social Media 52

Strativity

MARCH 7, 2023

Brands need a strategy that incorporates generative AI. The sudden availability of this technology has brought with it challenges and opportunities for brands of every size, and this impact cannot be ignored. Why does ChatGPT matter to brands? Consider the past 10 years you have spent cultivating your brand personality.

Brands 98

Brands Analytics Consumers Technology 98

BirdEye

MAY 15, 2023

Are you looking to build a successful brand? If so, then developing a strong brand strategy is essential. A well-crafted brand strategy can help your business stand out from the competition, allowing it to reach its full potential. Table of contents What is brand strategy?

Brands 98

Brands Strategy Social Media Communication 98

SurveySparrow

JULY 31, 2023

Did you know that advances in artificial intelligence are changing the way brands gather and activate consumer insights? AI in market research has become a game-changer, empowering businesses to delve deeper into consumer behaviors, preferences, and motivations. Reports back this up. Let’s look at the process: 1.

Consumers 52

Consumers Marketing Social Media Analysis 52

CSM Magazine

MARCH 26, 2024

Brand identity is fundamental to success, representing how consumers perceive and experience a company. These centers, where customers engage with a company, hold significant influence over brand identity. The interactions they have with customer support agents profoundly influence their perception of the brand.

Contact Center 52

Contact Center Brands Social Media Call Center 52

Forrester's Customer Insights

FEBRUARY 15, 2023

(guest blog post by Research Associate Victoria Manes) Luxury fashion brands continue to press ahead with their efforts to retain digitally mature luxury consumers. Forrester’s consumer surveys show that luxury consumers are spending more online compared to those who shop in the physical store.

Innovation 26

Innovation Brands Fashion Consumers 26

Interactions

JANUARY 20, 2022

However, for some debt-ridden consumers, this time of year serves as a glaring reminder of their obligations. However, for many well-intentioned consumers who try to embrace the New Year with a newfound sense of fiscal responsibility, they find it hard to do so. What drives consumers to incur debt is simple to understand.

Brands 125

Brands Virtual Agent Consumers Retail 125

Eptica

JANUARY 16, 2019

Date: Wednesday, January 16, 2019 Author: Olivier Njamfa - CEO & Co-Founder Why 2019 is all about trust for brands and consumers. Markets are volatile, competition is increasing in every sector and new innovations threaten established business models. This uncertainty also impacts consumers and their spending.

Consumers 71

Consumers Brands Social Media Measurement 71