Optimove

APRIL 2, 2020

In the past few weeks, I have had many meetings with clients – b2c/d2c brands from different verticals – who all seem to ponder over the same question: what’s the best way to communicate with your customers in such uncertain and sensitive times? To do so, communications must adjust. But, how, exactly?

Communication 52

Communication Entertainment Sports Ecommerce 52

Maru Group

MAY 14, 2020

And what media, technology, and gaming companies can do to get ahead of it. As nearly every major global sporting event has been canceled or suspended because of the coronavirus, sports fans are having to adapt and find new ways to channel their energy. Added value through contextual narrative.

Sports 52

Sports Entertainment Video Multi-Channel 52

Alida

NOVEMBER 25, 2016

In our e-book The 10 Smartest Brands: How They Use the Competitive Advantage of Customer Intelligence , we reveal how companies like D E WALT, LinkedIn and Salomon engage with customers to make better marketing, customer experience and product innovation decisions. Some brands use their community to build buzz and awareness.

ROI 100

ROI Measurement Brands Net Promoter Score 100

BirdEye

DECEMBER 8, 2022

If you don’t know which platforms are available, you may be throwing away opportunities to make your brand a household name. We’ll also help you narrow down your target audience and determine which platforms can help boost your brand and get more followers. Community blogging 15. Know your audience 2. Know your goals 3.

Social Media 98

Social Media Brands Video Entertainment 98

Retently

MARCH 29, 2023

Tesla currently holds a satisfaction rating of 96 , outscoring every other car manufacturer company in Net Promoter Score® ratings. And then comes Elon Musk with the Tesla team, creating something different, something we thought couldn’t happen – an automotive startup company. Sporty yet practical vehicle.

Net Promoter Score 198

Net Promoter Score NPS Automotive Customer Satisfaction 198

Russel Lolacher

JUNE 5, 2022

In this episode of Relationships at Work, Russel chats with technology service leader and speaker Brandon Caudle on the pros and cons of communication technology at work. The types of communication platforms organizations can use. How knowledge transfer and culture can benefit from communication technology. PLAY AND SUBSCRIBE.

Communication 93

Communication Technology Employee Engagement Culture 93

Customer Bliss

MAY 23, 2018

Fanatics is the world’s largest provider of officially licensed sports gear. In this episode, Carolyne speaks about the importance of employee experience at Fanatics and how that translates to a better customer experience for dedicated sports fans. What does the communication look like? How is the site experience?

Sports 197

Sports Customer Experience Travel B2C 197

C Space

SEPTEMBER 21, 2020

The Brand Move Roundup – September 18, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. In early March we began reporting daily on how brands were dealing with Covid-19. 15 came from media companies, according to Tubular Labs.

Brands 40

Brands Sports Fashion Video 40

Beyond Philosophy

NOVEMBER 16, 2023

For example, if you are advertising, that’s one type of communication, but it can have different goals. Knowing your goals helps you choose the channels for those communications successfully. In John’s case, it’s a new company, so building awareness about his company’s brand is critical.

Sales 78

Sales Strategy Social Media Advertising 78

CloudCherry

JULY 5, 2019

I played the sport for 12 years and found that I love to coach just as much as I love to play. The same concept can be applied to a company’s customers. Every company strives to help each customer achieve their goal or to fulfill some type of need/want. In order for a company to do that, they must get to know their customers.

Sports 150

Sports Effort Score Measurement Customer Experience 150

C Space

JULY 6, 2020

The Brand Move Roundup – July 6, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Three months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis.

Brands 52

Brands Sports Hospitality Retail 52

C Space

JULY 24, 2020

The Brand Move Roundup – July 24, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Four months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis.

Brands 52

Brands Sports Advertising Transportation 52

BlueOcean

DECEMBER 13, 2022

In fact, 56% of customers are more likely to buy from a brand if they belong to their loyalty program. Furthermore, a McKinsey report revealed that brands with top-performing loyalty programs earn a 15 to 25 percent bump in revenue thanks to their loyal customers, who are either buying more or buying more often (or both).

Loyalty Programs 177

Loyalty Programs Loyalty Social Media Rewards Programs 177

C Space

JUNE 17, 2020

The Brand Move Roundup – June 17, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Sixteen weeks ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis.

Brands 52

Brands Sports Airlines Government 52

C Space

FEBRUARY 12, 2020

I am Brand: Q&A with Americus Reed II, Professor of Marketing, The Wharton School. When applied to branding and marketing, identity theory has the power to transcend traditional marketing techniques and the way we think about “brands.” What’s a great company that connects with people’s identities? Americus Reed II.

Brands 52

Brands Marketing Sports Exercises 52

C Space

MAY 28, 2020

The Brand Move Roundup – May 28, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. In the U.S., The first race back racked up 6.3

Brands 52

Brands Self Service Tourism Sports 52

Michelli Experience

FEBRUARY 6, 2018

You will see that I didn’t mention the name by which people typically refer to the season-ending major sporting event where commercials play a central role. Have you taken the time to carefully craft your trade dress, register your trademark, and protect your branded experience assets? First, notice the title of this blog!

Customer Experience 133

Customer Experience Sports Advertising Social Media 133

C Space

MAY 1, 2020

The Brand Move Roundup – May 1, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus.

Brands 52

Brands Tourism Hotels Sports 52

C Space

SEPTEMBER 9, 2020

The Brand Move Roundup – September 9, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. In early March we began reporting daily on how brands were dealing with Covid-19. Knotel , a competitor, is also marketing itself this month.

Brands 40

Brands Sports Travel Report 40

ShepHyken

APRIL 24, 2023

Top Takeaways: When an organization makes customers feel special by getting something that appears to be hard to get, they endear customers to the company and make them feel connected to the brand. Plus, Shep and Mindy talk about how successful companies use the scarcity mindset to create amazing customer experiences.

Customer Experience 62

Customer Experience Sports Customer relationships Consumers 62

C Space

JULY 27, 2020

The Brand Move Roundup – July 27, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Four months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis.

Brands 52

Brands Transportation Fashion Sports 52

C Space

JUNE 29, 2020

The Brand Move Roundup – June 29, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Three months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis.

Brands 52

Brands Social Media Advertising Sports 52

C Space

JULY 15, 2020

The Brand Move Roundup – July 15, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Four months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis.

Brands 52

Brands Sports Sales Entertainment 52

C Space

MAY 4, 2020

The Brand Move Roundup – May 4, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. Mr. Buffett said he had been wrong to invest in the airline industry.

Brands 52

Brands Airlines Advertising e-support 52

Optimove

MARCH 19, 2020

We now need to fit our communications and offerings accordingly while being especially sensitive and emotionally intelligent. And today, we want to help you deal with the newest major issue you must be facing professionally – COVID-19’s impact on online sports betting. Sport Betting Took a Hit. From Sports to Poker?

Sports 66

Sports Trends Tips Marketing 66

C Space

MAY 28, 2020

The Brand Move Roundup – May 27, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. Pockets of opportunity still exist.

Brands 52

Brands Fashion Apparel e-support 52

SurveySparrow

JULY 4, 2021

Are they simply for getting your work done, or do you feel emotionally attached to the brand? Why do you use the same brand again and again when you have a lot of other options? And, what if we tell you to switch to a different brand? . And this happens because of emotional branding. . What Is Emotional Branding? .

Examples 52

Examples Brands Social Media Advertising 52

Kustomer

JANUARY 21, 2021

Learn how Steve and Troy are helping CX leaders make steady progress to achieve the next level of CX excellence for their companies by listening to the podcast below. All too often, companies find themselves having to solve more complicated issues in B2B communications, sometimes forgetting the human at the other end of the interaction.

B2B 95

B2B Company B2C Customer Centricity 95

C Space

APRIL 21, 2020

The Brand Move Roundup – April 21, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. All stories are free to stream on desktop, laptop, phone or tablet.

Brands 52

Brands Hospitality Entertainment Healthcare 52

C Space

APRIL 27, 2020

The Brand Move Roundup – April 27, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus.

Brands 52

Brands Fashion Social Media Sports 52

C Space

JULY 13, 2020

The Brand Move Roundup – July 13, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Four months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis.

Brands 52

Brands Government Fashion Groups 52

Beyond Philosophy

FEBRUARY 17, 2020

Specifically, it relates to how brands and consumers are going to communicate through messaging and social media. . Messina recently co-founded a conversational Artificial Intelligence (AI) company called Molly, which is a service that skims your social media presence to answer customers’ questions on your behalf.

Meeting 166

Meeting Social Media Call Center Multi-Channel 166

C Space

SEPTEMBER 17, 2020

The Brand Move Roundup – September 17, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. In early March we began reporting daily on how brands were dealing with Covid-19. US retail sales rose 0.6% increase in July.

Brands 40

Brands Sports Retail Conference 40

Second to None

FEBRUARY 23, 2018

Advanced technology has opened up a new world of brand-to-customer communications, but simply upgrading your CX infrastructure is not enough to become an industry leader. Zappos also uses analog personal communications with branded thank-you notes decorated with employee-created doodles.

Technology 54

Technology Brands Voice of Customer Communication 54

Totango

MAY 17, 2023

CS is a cross-functional sport The customer journey is iterative and continuously evolving, with more touchpoints happening in non-linear and circular motions than ever before. Executive Connection” will be the new CS superpower My second takeaway from TSIA ties right into the idea of CS as a cross-functional sport.

Sales 109

Sales Marketing Sports Customer Journeys 109

Lumoa

FEBRUARY 6, 2018

What are, in your opinion, the top challenges in customer experience that companies should be aware of in 2018? Now, luckily for everyone and especially the customers, more and more brands put more and more effort into developing its customer experience. Companies do marketing, sales and CRM – the customer does the experience!

Customer Experience 324

Customer Experience Customer Centricity Self Service Culture 324

C Space

MARCH 27, 2020

The Brand Move Roundup – March 27, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. Brand Move Roundup – March 26, 2020. Read More.

Brands 40

Brands Hospitality Healthcare Banking 40