Optimove

APRIL 2, 2020

In the past few weeks, I have had many meetings with clients – b2c/d2c brands from different verticals – who all seem to ponder over the same question: what’s the best way to communicate with your customers in such uncertain and sensitive times? To do so, communications must adjust. But, how, exactly?

Communication 52

Communication Entertainment Sports Ecommerce 52

Maru Group

MAY 14, 2020

As nearly every major global sporting event has been canceled or suspended because of the coronavirus, sports fans are having to adapt and find new ways to channel their energy. One thing is clear, when live sports resume, it will bring with it an increasingly tech savvy fan base, eager for inclusion.

Sports 52

Sports Entertainment Video Multi-Channel 52

BirdEye

DECEMBER 8, 2022

If you don’t know which platforms are available, you may be throwing away opportunities to make your brand a household name. We’ll also help you narrow down your target audience and determine which platforms can help boost your brand and get more followers. Community blogging 15. Know your audience 2. Know your goals 3.

Social Media 98

Social Media Brands Video Entertainment 98

Alida

NOVEMBER 25, 2016

In our e-book The 10 Smartest Brands: How They Use the Competitive Advantage of Customer Intelligence , we reveal how companies like D E WALT, LinkedIn and Salomon engage with customers to make better marketing, customer experience and product innovation decisions. Some brands use their community to build buzz and awareness.

ROI 100

ROI Measurement Brands Net Promoter Score 100

Russel Lolacher

JUNE 5, 2022

In this episode of Relationships at Work, Russel chats with technology service leader and speaker Brandon Caudle on the pros and cons of communication technology at work. The types of communication platforms organizations can use. How knowledge transfer and culture can benefit from communication technology. PLAY AND SUBSCRIBE.

Communication 93

Communication Technology Employee Engagement Culture 93

Customer Bliss

MAY 23, 2018

Fanatics is the world’s largest provider of officially licensed sports gear. In this episode, Carolyne speaks about the importance of employee experience at Fanatics and how that translates to a better customer experience for dedicated sports fans. What does the communication look like? How is the site experience?

Sports 197

Sports Customer Experience Travel B2C 197

Experience Investigators by 360Connext

APRIL 23, 2024

Leading customer experience efforts within a larger business strategy can offer a blueprint for fostering customer loyalty, enhancing customer (and employee) retention, and ultimately, driving brand loyalty. If you have customers, then they’re having an experience with your brand, your products, and at every step in their journey.

ROI 143

ROI CEM Net Promoter Score Customer Experience 143

Optimove

FEBRUARY 1, 2024

Shah will also discuss strategic opportunities to expand and enhance your brand’s overall success. Also, stay tuned for more details on how to make the most of National Team match days using real-time communication, along with best practices on how to continue marketing to active players “the day after” as domestic football resumes.

CRM 69

CRM Sports Consulting Data 69

C Space

SEPTEMBER 21, 2020

The Brand Move Roundup – September 18, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. In early March we began reporting daily on how brands were dealing with Covid-19. We created a monster.” Mouret was an early adopter of online retail.

Brands 40

Brands Sports Fashion Video 40

Retently

MARCH 29, 2023

In his blog post, he wrote: “So, in short, the master plan is: Build a sport car Use that money to build an affordable car Use that money to build an even more affordable car While doing above, also provide zero emission electric power generation options” The company had a vision and a long-term goal from the start.

Net Promoter Score 198

Net Promoter Score NPS Automotive Customer Satisfaction 198

C Space

JULY 6, 2020

The Brand Move Roundup – July 6, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Three months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis. That was just 1.2%

Brands 52

Brands Sports Hospitality Retail 52

C Space

JULY 24, 2020

The Brand Move Roundup – July 24, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Four months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis. The Washington D.C.-based

Brands 52

Brands Sports Advertising Transportation 52

C Space

MAY 1, 2020

The Brand Move Roundup – May 1, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus.

Brands 52

Brands Tourism Hotels Sports 52

C Space

JUNE 17, 2020

The Brand Move Roundup – June 17, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Sixteen weeks ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis.

Brands 52

Brands Sports Airlines Government 52

BlueOcean

DECEMBER 13, 2022

In fact, 56% of customers are more likely to buy from a brand if they belong to their loyalty program. Furthermore, a McKinsey report revealed that brands with top-performing loyalty programs earn a 15 to 25 percent bump in revenue thanks to their loyal customers, who are either buying more or buying more often (or both).

Loyalty Programs 177

Loyalty Programs Loyalty Social Media Rewards Programs 177

C Space

FEBRUARY 12, 2020

I am Brand: Q&A with Americus Reed II, Professor of Marketing, The Wharton School. When applied to branding and marketing, identity theory has the power to transcend traditional marketing techniques and the way we think about “brands.” And so, let’s celebrate life and who you are through sport. Americus Reed II.

Brands 52

Brands Marketing Sports Exercises 52

C Space

MAY 28, 2020

The Brand Move Roundup – May 28, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. In the U.S.,

Brands 52

Brands Self Service Tourism Sports 52

Beyond Philosophy

NOVEMBER 16, 2023

For example, if you are advertising, that’s one type of communication, but it can have different goals. Knowing your goals helps you choose the channels for those communications successfully. In John’s case, it’s a new company, so building awareness about his company’s brand is critical.

Sales 78

Sales Strategy Social Media Advertising 78

CloudCherry

JULY 5, 2019

I played the sport for 12 years and found that I love to coach just as much as I love to play. It is impossible for a company to build this type of relationship with a customer if there is no communication. In sports, you never reach perfection. The same goes for experiences your customers have with your brand.

Sports 150

Sports Effort Score Measurement Customer Experience 150

Experience Investigators by 360Connext

JULY 6, 2021

But customer experience is a team sport, so great cross-functional teams also understand how important it is to communicate ongoing success and support the processes and systems required to deliver to the customer throughout their journey. What does the internal communication strategy look like? Don’t wait for that!

Effort Score 358

Effort Score Customer Journeys Net Promoter Score Government 358

Optimove

MARCH 14, 2024

See the difference control groups make in this guide Download Now Why it Matters: With past major sporting events yielding double the revenue compared to the off-season, the Euro 2024 is a marketer’s golden ticket to success and presents a significant opportunity for operators worldwide.

Tips 52

Tips Marketing Sports Gamification 52

C Space

SEPTEMBER 9, 2020

The Brand Move Roundup – September 9, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. In early March we began reporting daily on how brands were dealing with Covid-19. are seeing a boom expected to continue into fall.

Brands 40

Brands Sports Travel Report 40

C Space

JULY 27, 2020

The Brand Move Roundup – July 27, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Four months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis.

Brands 52

Brands Transportation Fashion Sports 52

C Space

JULY 15, 2020

The Brand Move Roundup – July 15, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Four months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis.

Brands 52

Brands Sports Sales Entertainment 52

SurveySparrow

JULY 4, 2021

Are they simply for getting your work done, or do you feel emotionally attached to the brand? Why do you use the same brand again and again when you have a lot of other options? And, what if we tell you to switch to a different brand? . And this happens because of emotional branding. . What Is Emotional Branding? .

Examples 52

Examples Brands Social Media Advertising 52

Experience Matters

NOVEMBER 24, 2014

They collectively help the Thunder achieve its mission to be “the most FAN-centric organization in professional sports.” With My Guests” pin and select one of many unique gifts not available to the general public (a few employees were sporting a very sharp-looking Thunder scarf). I even had a special visitor come to my seat.

Sports 308

Sports Customer Experience Professionals Survey Consulting 308

Michelli Experience

FEBRUARY 6, 2018

You will see that I didn’t mention the name by which people typically refer to the season-ending major sporting event where commercials play a central role. Have you taken the time to carefully craft your trade dress, register your trademark, and protect your branded experience assets? First, notice the title of this blog!

Customer Experience 133

Customer Experience Sports Advertising Social Media 133

C Space

MAY 4, 2020

The Brand Move Roundup – May 4, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. Coca-Cola said that April sales volumes had slumped by 25%.

Brands 52

Brands Airlines Advertising e-support 52

C Space

JUNE 29, 2020

The Brand Move Roundup – June 29, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Three months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis. the company said.

Brands 52

Brands Social Media Advertising Sports 52

C Space

MAY 28, 2020

The Brand Move Roundup – May 27, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. The survey’s most surprising finding deals with young consumers and luxury.

Brands 52

Brands Fashion Apparel e-support 52

C Space

APRIL 27, 2020

The Brand Move Roundup – April 27, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. Brand Move Roundup – April 27, 2020. million in March.

Brands 52

Brands Fashion Social Media Sports 52

C Space

APRIL 21, 2020

The Brand Move Roundup – April 21, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. All stories are free to stream on desktop, laptop, phone or tablet.

Brands 52

Brands Hospitality Entertainment Healthcare 52

Optimove

MARCH 19, 2020

We now need to fit our communications and offerings accordingly while being especially sensitive and emotionally intelligent. And today, we want to help you deal with the newest major issue you must be facing professionally – COVID-19’s impact on online sports betting. Sport Betting Took a Hit. From Sports to Poker?

Sports 59

Sports Trends Tips Marketing 59

BirdEye

APRIL 25, 2023

If so, we’ve got you covered with over 20 ideas on how to promote your business locally and make your brand the talk of the town. Sponsor charities or local sports teams 19. Become active partners in community activities FAQs about how to promote your business locally Conclusion on how to promote your business locally 1.

Social Media 98

Social Media How To Advertising Sports 98

C Space

JULY 13, 2020

The Brand Move Roundup – July 13, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Four months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis. It has to be real.”.

Brands 52

Brands Government Fashion Groups 52

C Space

SEPTEMBER 17, 2020

The Brand Move Roundup – September 17, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. In early March we began reporting daily on how brands were dealing with Covid-19. US retail sales rose 0.6% increase in July. Sales at Amazon.com have soared.

Brands 40

Brands Sports Retail Conference 40

ShepHyken

APRIL 24, 2023

Top Takeaways: When an organization makes customers feel special by getting something that appears to be hard to get, they endear customers to the company and make them feel connected to the brand. Quotes: “Scarcity creates community. Our brains are wired in a certain way to react to scarcity.

Customer Experience 62

Customer Experience Sports Customer relationships Consumers 62