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How to Calculate the Cost of Customer Retention Versus Customer Acquisition

Totango

Comparing the cost of customer retention versus customer acquisition underscores why retaining clients is so important. Here’s how to calculate both kinds of costs and why retention should form part of a profitable business strategy. Calculating the Cost of Customer Acquisition.

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Medallia vs. Qualtrics vs. Lumoa: A Buyer’s Guide

Lumoa

Every interaction with your business has the power to build or damage the relationship with your customer – and can directly impact your revenue. 78% of customers have backed out of a purchase due to a poor customer experience (CX). More than 80% of business leaders see customer experience as a growing priority in 2024.

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How SaaS Companies Can Project Their MRR Using NPS (6 Actionable Tips)

Retently

If your company is charging the clients on a monthly basis, signing up new customers and keeping them onboard has an incredible impact on your revenue, growth rate and profits. The only problem is that calculating MRR accurately can be notoriously challenging. Monthly recurring revenue, or MRR, is the lifeblood of any SaaS business.

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How to measure the impact of Google Seller Ratings

BirdEye

Customers are bombarded with advertisements every day. This free tool from Google can help build trust with potential customers and lead to more clicks, higher conversions, and more revenue. This free tool from Google can help build trust with potential customers and lead to more clicks, higher conversions, and more revenue.

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Calculating the ROI of CX: Complete Guide 2019 [Includes Spreadsheets]

Thematic

This blog is a comprehensive guide that will tell you everything you need to know about calculating the ROI of Customer Experience (CX) to move from insights to action. It includes a step-by-step guide to help you calculate the ROI of CX. This guide will help you do that. About the author.

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How to Measure Net Promoter Score (NPS) With Salesforce

GetFeedback

Since its inception, Salesforce has focused on giving organizations a holistic view of their customer data. But most modern CRMs, including Salesforce, lack one large piece: customer surveys. If you’re going to house your customer data somewhere, why isn’t there an easy way to sync customer feedback to that system?

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Customer Success Blog Posts and Webinars You Can’t Live Without

Gainsight

Before you say, “ thank u, next ” to 2018, check out Gainsight’s top blog posts, webinars, and resources of 2018. Top 5 Customer Success Blog Posts of 2018. You can’t have a business without a product and you can’t maintain a customer base without Customer Success. Click here to read the blog.