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Guest Post: Why Customer Experience Should Be at the Forefront of Your Marketing Strategies

ShepHyken

This week, we feature an article by Eleanor Hecks , editor-in-chief of Designerly Magazine. She’s also a web design consultant focusing on customer experience and user interface. She shares how customer experience is a valuable marketing strategy. Publish Highly-Specific Content That Brings Value to the Customer .

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18 fresh tactics of marketing for interior designers

BirdEye

This blog stands apart as a non-overwhelming guide, no-fluff, just actionable insights, offering a streamlined approach to interior design marketing. Explore diverse content formats such as joint blog posts, Instagram takeovers, or collaborative design projects.

Marketing 110
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Marketing Through Valuable Experiences

Kerry Bodine

But a decade later, the archaic model of interrupting customers—as they watch TV, read magazines, drive down the road, or use their mobile apps—is still hanging on tight to brands’ pocketbooks. Netflix understood prospective customers’ cravings for great TV and launched its investment in original programming with 2013’s House of Cards.

Marketing 136
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Customer Satisfaction Questionnaires—Top Benefits of Using Them

GetFeedback

Customer satisfaction questionnaires give your customers a direct channel to tell you how they feel about your product and your support offering. According to CMO Magazine customer spend grows alongside trust , after building the relationship. Eventually, loyal customers spend 67% more than new ones.

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Customer Satisfaction Versus Customer Loyalty

Comm100

However, when it comes to building a loyal customer base, other factors are much more important than low prices – and discounts impact your bottom line in a negative way. magazine , loyal customers spend on average 67% more than new customers. According to Inc.

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Unveiling the secrets behind a successful brand strategy

BirdEye

But creating such a plan isn’t easy — it requires knowledge of marketing techniques, research into customer behavior, and understanding how people interact with brands. Don’t underestimate the importance of thorough market research in order to fully understand your potential customer base, too.

Brands 98
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Kustomer’s Look Back at 2020

Kustomer

Think of all of the DTC disruptor brands with cult-like followings— yes they have chic branding, but they’ve also built a community of advocates based on how they treat (and value) their customer base. To personalize a customer’s experience, you have to know the customer—and that requires data.