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Brand Portfolio Secrets to Success (The 5 Things You Need to Know)

C3Centricity

How do you know when you have too many variants in your brand portfolio? One of the most popular evergreen posts on C3Centricity is “The Beginners Guide to Brand Portfolio Management.” consumer #brand #Marketing Click To Tweet. CORPORATIONS ARE BRANDS TOO! That’s great news for marketers, less so for brands.

Brands 218
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2019 predictions for ambitious contact centres

Vonage

Brands still struggle with the reality that omni-channel is about customer choice not cost reduction. Technology-Enabled Innovation. This is how the opportunity for innovation mentioned in the previous prediction is best delivered. It’s never been easy to find talent in competitive markets. Omni-Channel Design.

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Top 10 Posts on Brand Building Strategies of 2018

C3Centricity

A New Year tradition we started here at C3Centricity back in 2011, is to share our most popular brand building strategies and posts of the year. Is it Time to Do Away with Market Research Departments? . It also shares ten steps to reinventing and upgrading your market research department. Thanks. . Are they right to do so?

Brands 208
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Top AI-Powered Self-Service Innovations to Watch at MWC Barcelona 2019

TechSee

As the biggest mobile trade show of the year, MWC Barcelona 2019 is an event not to be missed. One of the keys to innovation in this area is self-service technologies that enable customers to quickly and conveniently resolve problems on their own, especially from their mobile devices. Who’s there? What’s on the agenda? When and where?

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The Health of the Contact Center: Are You Ready for 2019?

This report is a must-read for contact center leaders preparing to engage agents and improve customer experience in 2019. A survey of 1,000 contact center professionals reveals what it takes to improve agent well-being in a customer-centric era.

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2019 Social Media Marketing Predictions

NetBase

Here are some social media marketing predictions for 2019, as heard from the experts at our recent NetBase LIVE conferences in New York and Los Angeles. Calls for greater diversity are being heard in industries across the country, with Millennials and Centennials in particular rewarding brands that take a stand for important causes.

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5 Retail Innovation Trends That Reshaped 2019

Oracle

Modern retailers understand this new omnichannel reality and are adopting retail innovation strategies to meet shoppers wherever they are — and on whatever device they choose. Fast-food restaurants may get even faster thanks to retail innovation in customer service tech. Revolutionizing the drive-thru experience.

Retail 74