Vonage

JANUARY 30, 2019

Brands still struggle with the reality that omni-channel is about customer choice not cost reduction. Some brands have even gone as far as embedding this methodology and mindset into customer service teams as well. It’s never been easy to find talent in competitive markets. Negative emotional outcomes drive us away from brands.

Omni-Channel 228

Omni-Channel Self Service Innovation Technology 228

NetBase

JULY 11, 2019

Using our powerful Next Generation AI capabilities , we captured the most loved brands across the globe to create the Brand Passion Report 2019: Top Loved Global Brands. In it, we share insight around what consumers find so attractive about these brands, from both a category and entity perspective.

Brands 62

Brands Report Telecommunications Automotive 62

Hallmark Business Connections

MARCH 9, 2021

If you’re a brand marketer, that meant pivoting your strategy to account for the “new normal,” tossing out (or heavily revising) now-defunct messaging, and collaborating with teammates over Zoom rather than in person. How to Market Across Generations During a Pandemic. Avoid stereotypes and assumptions. Have you found it yet?

Marketing 97

Marketing Brands Tips Financial 97

Prophet

JANUARY 29, 2019

The post Brand and Experience: What to Expect in 2019 appeared first on Brand and Marketing Consultancy | Prophet. But we’ve seen them grow and shift in magnitude. And while we don’t want to minimize the value of topics like digital […].

Brands 85

Brands Consulting Trends Marketing 85

Joe Rawlinson

DECEMBER 18, 2018

Content marketing is not merely effective today. In 2019, you will need to focus on complex long-form content, experiment with formats, and pay more attention to your distribution channels and commitment. Top 4 Tips to Boost Your Ecommerce Content Marketing Strategy in 2019. Make long-form content your priority.

Ecommerce 92

Ecommerce Tips Marketing Omni-Channel 92

C3Centricity

APRIL 17, 2019

Some say California is the centre of internet marketing; the San Francisco area for technology and San Diego for marketing. The conference that changed many of my views on modern marketing was one about how business people, not just marketers, can break through our self-limiting behaviours.

Marketing 198

Marketing Technology Customer Centricity Conference 198

Eptica

JANUARY 16, 2019

Date: Wednesday, January 16, 2019 Author: Olivier Njamfa - CEO & Co-Founder Why 2019 is all about trust for brands and consumers. Published on: January 16, 2019. Author: Olivier Njamfa - CEO & Co-Founder As we move into 2019, businesses are having to cope with unprecedented uncertainty.

Consumers 71

Consumers Brands Social Media Measurement 71

NetBase

JULY 25, 2019

Wondering if your marketing efforts are up to snuff when compared to other brands in your industry? Our 2019 Global Social Media Market Survey Report presents findings from a global survey of more than 1,700 senior marketers around the world. Social Media Marketing Metrics. This is a dangerous game.

Social Media 65

Social Media Report Survey Marketing 65

NetBase

JULY 9, 2019

Reddit influence is one of the best kept secrets in many a brand’s marketing toolbox, primarily because it’s a tough nut to crack. The name of the game is anonymity – and it’s what makes the site so valuable to marketers. And for your brand as well. Understanding Influencer Marketing on Reddit – A Sneak Peek.

Analytics 76

Analytics Marketing Sports Groups 76

Kustomer

DECEMBER 20, 2019

The final days of 2019 are drawing to a close, and that means it’s time for Kustomer’s year-end wrap up. Here are some of the most memorable highlights: Top Customer Service Trends of 2019. Achieving true omnichannel support was a focus of many organizations in 2019. Kustomer 2019 Developments. The Rise of AI and ML.

e-support 93

e-support Omni-Channel Case Study Comparison 93

NetBase

JANUARY 4, 2019

Sweeping predictions about any social platform are dangerous to make, but this one feels like a sure thing – businesses that aren’t bringing their A game to Instagram in 2019 will feel it before the end of the year. Instagram is clearly the most important channel for brands to engage with consumers. And consumers are loving it.

Marketing 80

Marketing Social Media Consumers Brands 80

NetBase

FEBRUARY 18, 2019

Is 2019 the year of the Instagram Influencer? If so, it’s good to know how this influencer marketing game really works and our Complete Guide to Influencer Marketing eBook is an excellent place to start! Why are influencers the most powerful marketing tactic at your disposal? It depends on who you ask. Are they correct?

eBook 55

eBook Marketing Comparison Analysis 55

NetBase

JULY 30, 2020

It has definitely captured brands’ attention, as we see many adjusting their marketing strategies and finding new purchasers on podcasts. Here we’ll take a peek into the podcasting space to see what is making it so enticing for brands. The future of podcasting from a market and consumer standpoint. Future of Podcasting

Brands 97

Brands Advertising Trends Consumers 97

Oracle

FEBRUARY 20, 2019

At NRF 2019 , we asked retail leaders, “What are the top retail trends in 2019?” So, I think that’s something that we’re going to see a lot of in 2019.” “Brands are starting to decentralize their whole marketing efforts. . Jamie Fleming, CEO and Co-Founder, Studio 216.

Retail 89

Retail Trends Competitive Advantage Consulting 89

ShepHyken

DECEMBER 9, 2022

This week, we feature an article by Nick Bandy, Chief Marketing Officer at LiveVox , an omnichannel platform that helps brands seamlessly communicate with their customers. He shares how you can align your customer’s journey with their brand expectations. What are brand expectations? .

Customer Journeys 123

Customer Journeys Brands Sales Contact Center 123

NetBase

APRIL 24, 2019

Wondering how top Automobile, Beauty, Fashion, High-end, Hotels, Jewelry, eCommerce and Retail luxury brands are faring in this increasingly social media-driven environment? You can see what we discovered in NetBase’s 2019 Luxury Brands Industry Report – but first, a preview with some highlights! So were we! And by what measure?

Report 40

Report Industry Brands Effort Score 40

NetBase

AUGUST 1, 2019

Is your brand doing everything it should be to capture the EMEA market? Our 2019 EMEA Social Media Market Survey Report answers that question, and more. Fueling EMEA Market Growth in Challenging Times. And brands in every category need to become omnipresent and create eCommerce offerings to counter the loss.

Social Media 53

Social Media Report Survey Marketing 53

Forrester's Customer Insights

MAY 29, 2019

To help retailers and brands plan for 2019, Claudia Tajima and I are interviewing experts within Forrester for our series, “Applying 2019 Predictions To Retail.” Recently, we spoke to Michele Goetz about how artificial intelligence will affect retailers in 2019.

B2C 47

B2C Retail Loyalty Marketing 47

NetBase

MARCH 4, 2019

Carefully cultivating a social presence online is no longer a quirky extra for a brand to offer, if it ever was. And any brands still devoting half-hearted efforts to their digital marketing really need to read The 2019 State of Social Report , as it offers game-changing insight for (and from) small, challenger and top-performing businesses.

Report 89

Report Social Media Advertising Ecommerce 89

ShepHyken

JULY 22, 2019

My Comment: Companies are using social media customer care/service to increase loyalty and gain market share. Top 14 Ways to Create a Great Customer Experience Strategy in 2019 [Updated] by Amritpal Dhangal. 5 Tips For Turning Customers Into Brand Storytellers by Esther Choy. That’s marketing! Follow on Twitter: @Hyken.

Social Media 116

Social Media Customer Service Trends Tips 116

NetBase

FEBRUARY 18, 2019

Is 2019 the year of the Instagram Influencer? If so, it’s good to know how this influencer marketing game really works and our Complete Guide to Influencer Marketing eBook is an excellent place to start! Why are influencers the most powerful marketing tactic at your disposal? It depends on who you ask. Are they correct?

Marketing 40

Marketing eBook Comparison Analysis 40

Oracle

AUGUST 6, 2019

Oracle OpenWorld 2019 will take place September 16-19 in San Francisco, with over 1,000 planned sessions on topics including transformational technologies, growth acceleration, intelligent cloud applications, and more. Here are 5 of the upcoming, fascinating marketing sessions. Leveraging Connected Data Across the Marketing Lifecycle.

Marketing 47

Marketing B2C Roadmap ROI 47

BirdEye

OCTOBER 26, 2023

I’ve been a Birdeye partner since 2019, but I’ve been a customer for four years before that. Nicole: So I was Director of Marketing for a portfolio of eight properties, and we were using paper click and an ORM solution. It’s not just one market that it works in when relying on success with that all over.

Brands 115

Brands Multi-Channel Consulting Report 115

NetBase

SEPTEMBER 24, 2019

Global beauty brands have lots of competition online in 2019 – and 2020 is shaping up for much of the same, but coming at them faster. And it offers an exploration of a variety of beauty brands’ online activity, particularly on social media. Which global beauty brands were included? And how you can too. Shouldn’t it be?

Social Media 40

Social Media Report Industry Brands 40

Eptica

APRIL 12, 2019

Date: Friday, April 12, 2019 Author: Pauline Ashenden - Marketing Manager Analyzing CX sentiment in 2019. Published on: April 12, 2019. Nearly a quarter of experiences (23.6%) failed to deliver satisfaction at the first attempt, forcing consumers to follow up with brands. Share this page on: Tweet.

Conference 76

Conference Self Service Fashion Ecommerce 76

NetBase

APRIL 2, 2019

Understanding the emotions motivating consumer behavior is never easy, and consumers posting online about every bit of their experience with your brand compounds the problem. With sarcasm, imagery and emojis thrown into the mix, brands struggle to gather accurate insight to inform strategy. Contextualized data is at the heart of it.

Analytics 90

Analytics Report Social Media Consumers 90

Oracle

APRIL 1, 2019

Today, the omnichannel customer experience (CX) is quickly evolving into the core brand CX. Brands designing and delivering their omnichannel customer experience have more opportunities to get their CX right. Omnichannel is the new minimum threshold for brands.

Omni-Channel 108

Omni-Channel Customer Experience Touchpoint B2C 108

Oracle

MARCH 12, 2019

” The 2019 agenda included a closer look at how a renewed customer experience focus is transforming retail. ” From subscription boxes to large-scale white labeling, brands offering new delivery models and value propositions stand out in a crowded retail landscape. Relationships to brands are evolving.

Retail 86

Retail Conference Case Study Consumers 86

Eptica

DECEMBER 11, 2019

Date: Wednesday, December 11, 2019 Author: Pauline Ashenden - Marketing Manager Taking stock of customer service in 2019. Published on: December 11, 2019. And what better way of doing this than exploring the 2019-20 Contact Babel UK Contact Centre Decision-Makers’ Guide , sponsored by Enghouse Interactive.

Self Service 75

Self Service Customer Service Social Media NPS 75

NetBase

MARCH 27, 2020

Able to stay one step ahead of consumers, offering what they want, when they want it, ecommerce brands using social insight have early access to consumer conversation and are winning market share. Staying on top of today’s social commentary is vital to the heartbeat of any good business, company or brand. billion in 2024.

Ecommerce 52

Ecommerce Brands Marketing Social Media 52

Alliance by IFS

MARCH 28, 2019

We partnered with Aberdeen to bring you the State of Service 2019 on-demand webinar outlining the top challenges faced by today’s best-in-class service firms and what technologies and strategies they are using to overcome them. The post [VIDEOS] Aberdeen State of Service 2019 appeared first on Astea. Delighting Empowered Customers.

Video 90

Video Customer Satisfaction Customer Centricity Knowledge Base 90

Oracle

JANUARY 30, 2019

Oracle Modern Customer Experience 2019 will take place March 19-21 at the Mandalay Bay Convention Center in Las Vegas, with 100+ planned sessions focusing on the hottest topics in customer experience. Over 40 of these sessions will focus specifically on marketing trends and technologies. Ready to register for Modern CX 2019?

Marketing 45

Marketing Customer Experience B2C Conference 45

NetBase

JANUARY 15, 2020

What do you get when you cross powerful brand marketing with live television? A viral marketing moment where you see all of your targeted social listening pay off. Thanks to Popeye’s branding win, it’s now something that will be mentioned in marketing materials for years to come. Popeye’s is to blame! Absolutely.

Brands 95

Brands Touchpoint Consumers Marketing 95

LiveChat

MAY 3, 2019

Brands are nothing without a social media presence. 2019 is here to inspire us. Social media campaigns are there to peak the brand’s revenue through creative and attractive opportunities for their customers. From big fishes to small ones in the market ocean, the holiday or a special event doesn’t slip away quietly.

Social Media 53

Social Media Marketing Video Fashion 53

ShepHyken

AUGUST 19, 2019

(ClickZ) Customer service provider Simplr has released a new report on the most common customer service pitfalls among eCommerce brands. They look specifically at the customer service experience of 500 US-based brands in “high-growth mode” in the month of May 2019. In many ways, it really is. Follow on Twitter: @Hyken.

Customer Service 117

Customer Service Leadership Ecommerce Culture 117

Oracle

MARCH 30, 2020

Many brands are incorporating storytelling into their customer experience as a way to reach consumers in creative and compelling ways, and boost customer engagement. We asked consumers to provide their favorite brand storytelling examples, and here are 6 of them. Exceptional Brand Storytelling #1: Simple is better.

Brands 99

Brands Company Social Media Video 99

Eptica

JANUARY 8, 2020

Date: Thursday, January 9, 2020 Author: Pauline Ashenden - Marketing Manager 2019 in focus: our top 10 blog posts from the year. Why Knowledge is power We live in a knowledge-based economy, with customers demanding more detailed information from brands, across more channels than ever before. Published on: January 09, 2020.

Self Service 65

Self Service Leadership Customer Centricity Knowledge Base 65