article thumbnail

A CX Snapshot: 2019 Insights from B2B Organizations

CloudCherry

Originating in the tech sector, customer experience (CX) is now a hot topic in the B2B space—so hot, in fact, that many B2B CX experts believe it will define their companies’ competitive strategies in the coming years. Gartner found that over 80% of organizations expected to compete mainly based on CX in 2019.

B2B 199
article thumbnail

Brand Portfolio Secrets to Success (The 5 Things You Need to Know)

C3Centricity

How do you know when you have too many variants in your brand portfolio? One of the most popular evergreen posts on C3Centricity is “The Beginners Guide to Brand Portfolio Management.” consumer #brand #Marketing Click To Tweet. CORPORATIONS ARE BRANDS TOO! That’s great news for marketers, less so for brands.

Brands 218
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Revisiting Our Top 10 Most Popular CX Posts Of 2019

Experience Investigators by 360Connext

And while I’m all about looking forward more than I look back, it’s worth remembering that a lot of the articles written on Experience Investigators in 2019 are just as relevant in 2020… some even more so! So with that in mind, let’s look back on… Our Top 10 Most Popular Posts Of 2019.

article thumbnail

6 Companies That Exemplify Exceptional Brand Storytelling

Oracle

Many brands are incorporating storytelling into their customer experience as a way to reach consumers in creative and compelling ways, and boost customer engagement. We asked consumers to provide their favorite brand storytelling examples, and here are 6 of them. Exceptional Brand Storytelling #1: Simple is better.

Brands 99
article thumbnail

The Health of the Contact Center: Are You Ready for 2019?

This report is a must-read for contact center leaders preparing to engage agents and improve customer experience in 2019. A survey of 1,000 contact center professionals reveals what it takes to improve agent well-being in a customer-centric era.

article thumbnail

2019 Marketing Predictive Customer Experience

CloudCherry

decision makers the data to grow product, sales, do upselling, improve optimization and production, and execute on revenue forecasting to the executives of a company. The smartest companies master the art of knowing who their customer is. Imagine if you could prevent a car owner from ever leaving the brand they 1 st purchased?

article thumbnail

The Definition of Predictive Analytics in 2019

CloudCherry

Every company wishes that they could predict the future—it would make business plans so much easier and more straight-forward. Essentially, predictive analytics is used to reverse-engineer the actions taken by customers to prescribe CX strategies that will result in a positive outcome for both your consumer and your company.

Analytics 221