Oracle

MARCH 30, 2020

Many brands are incorporating storytelling into their customer experience as a way to reach consumers in creative and compelling ways, and boost customer engagement. We asked consumers to provide their favorite brand storytelling examples, and here are 6 of them. Exceptional Brand Storytelling #1: Simple is better.

Brands 99

Brands Company Social Media Video 99

C3Centricity

APRIL 17, 2019

Some say California is the centre of internet marketing; the San Francisco area for technology and San Diego for marketing. The conference that changed many of my views on modern marketing was one about how business people, not just marketers, can break through our self-limiting behaviours.

Marketing 198

Marketing Technology Customer Centricity Conference 198

CloudCherry

SEPTEMBER 6, 2018

Every company wishes that they could predict the future—it would make business plans so much easier and more straight-forward. Essentially, predictive analytics is used to reverse-engineer the actions taken by customers to prescribe CX strategies that will result in a positive outcome for both your consumer and your company.

Analytics 221

Analytics Analysis NPS Financial 221

Eptica

JANUARY 16, 2019

Date: Wednesday, January 16, 2019 Author: Olivier Njamfa - CEO & Co-Founder Why 2019 is all about trust for brands and consumers. Published on: January 16, 2019. Author: Olivier Njamfa - CEO & Co-Founder As we move into 2019, businesses are having to cope with unprecedented uncertainty.

Consumers 71

Consumers Brands Social Media Measurement 71

Alida

DECEMBER 7, 2018

Yet, most companies are still failing to meet customer expectations and become more customer-centric. Customers today want more than a transactional service; they expect a meaningful interaction with a brand. We caught up with their insights team on their priorities for 2019. Evolving retail proposition in a changing market.

Customer Centricity 201

Customer Centricity Retail Infographics Multi-Channel 201

Lithium

JANUARY 10, 2019

Customer expectations are higher than ever, yet only 36% of companies said they had a well-defined customer experience vision, according to Forrester. This disparity opens up the opportunity for brands to listen to their customers in order to stand out. Brands will Own Their Customer Interactions. You Have to Give to Get.

Trends 56

Trends Marketing Connections Brands 56

TechSee

FEBRUARY 5, 2019

If 2018 was a year when customer experience professionals came under intense pressure to map out tangible results from heavy investment, 2019 is shaping up to be the year when next generation customer experience will deliver on the promise of a wide range of new technologies. Three key drivers are at the core of this. Episode Management.

Trends 173

Trends Customer Experience Self Service ROI 173

Oracle

NOVEMBER 26, 2019

As 2020 is quickly approaching, it’s time to consider those resolutions and look forward to starting with a clean marketing slate in the New Year. But first, let’s take a look back at 19 pet peeves that really irked the marketing pros and defined many of the faux pas and questionable marketing tactics of 2019.

Marketing 85

Marketing Social Media B2C Advertising 85

NetBase

JULY 25, 2019

Wondering if your marketing efforts are up to snuff when compared to other brands in your industry? Our 2019 Global Social Media Market Survey Report presents findings from a global survey of more than 1,700 senior marketers around the world. Social Media Marketing Metrics. This is a dangerous game.

Social Media 65

Social Media Report Survey Marketing 65

Kustomer

DECEMBER 20, 2019

The final days of 2019 are drawing to a close, and that means it’s time for Kustomer’s year-end wrap up. Here are some of the most memorable highlights: Top Customer Service Trends of 2019. Unfortunately, the two terms have almost become interchangeable, with many companies and technology providers conflating them.

e-support 93

e-support Omni-Channel Case Study Comparison 93

NetBase

SEPTEMBER 30, 2019

Social media marketing is crucial for cosmetics companies to master, and they know it. So, what are the top hashtags for Cosmetics Companies in 2019? Let’s check them out, along with other social analytics insight , to see what they reveal about the industry, consumer expectations and potential marketing tactics!

Company 46

Company Fashion Automotive Consumers 46

ShepHyken

DECEMBER 9, 2022

This week, we feature an article by Nick Bandy, Chief Marketing Officer at LiveVox , an omnichannel platform that helps brands seamlessly communicate with their customers. He shares how you can align your customer’s journey with their brand expectations. The customer journey is essential to any company’s success.

Customer Journeys 123

Customer Journeys Brands Sales Contact Center 123

Optimove

AUGUST 26, 2021

Sounds like some fashion brand’s motto? One thing’s for sure – when talking about customers, it’s a horrible strategy for brands, even for the wealthiest amongst them. Getting just 1 in 3 to buy with you again, and you will already leap your brand into profitability (by increasing your average customer lifetime value 33% from $0.9

Brands 98

Brands Fashion CRM ROI 98

C3Centricity

DECEMBER 1, 2020

Earlier this year I wrote about the impact of AI and ML on digital marketing. The article is called “ AI and ML are Taking Digital Marketing to the Next Level.” ” In it, I compared the positive and negative implications of technology for customers and companies alike. Smart Marketing is Responsible Marketing.

Marketing 177

Marketing Customer Centricity Industry Data 177

NetBase

JULY 30, 2020

It has definitely captured brands’ attention, as we see many adjusting their marketing strategies and finding new purchasers on podcasts. Here we’ll take a peek into the podcasting space to see what is making it so enticing for brands. The future of podcasting from a market and consumer standpoint. Future of Podcasting

Brands 97

Brands Advertising Trends Consumers 97

Lithium

JANUARY 10, 2019

Customer expectations are higher than ever, yet only 36% of companies said they had a well-defined customer experience vision, according to Forrester. This disparity opens up the opportunity for brands to listen to their customers in order to stand out. Brands will Own Their Customer Interactions. You Have to Give to Get.

Trends 40

Trends Marketing Connections Brands 40

Lithium

JANUARY 10, 2019

Customer expectations are higher than ever, yet only 36% of companies said they had a well-defined customer experience vision, according to Forrester. This disparity opens up the opportunity for brands to listen to their customers in order to stand out. Brands will Own Their Customer Interactions. You Have to Give to Get.

Trends 40

Trends Marketing Connections Brands 40

Lithium

JANUARY 10, 2019

Customer expectations are higher than ever, yet only 36% of companies said they had a well-defined customer experience vision, according to Forrester. This disparity opens up the opportunity for brands to listen to their customers in order to stand out. Brands will Own Their Customer Interactions. You Have to Give to Get.

Trends 40

Trends Marketing Connections Brands 40

Lithium

JANUARY 10, 2019

Customer expectations are higher than ever, yet only 36% of companies said they had a well-defined customer experience vision, according to Forrester. This disparity opens up the opportunity for brands to listen to their customers in order to stand out. Brands will Own Their Customer Interactions. You Have to Give to Get.

Trends 40

Trends Marketing Connections Brands 40

Lithium

JANUARY 10, 2019

Customer expectations are higher than ever, yet only 36% of companies said they had a well-defined customer experience vision, according to Forrester. This disparity opens up the opportunity for brands to listen to their customers in order to stand out. Brands will Own Their Customer Interactions. You Have to Give to Get.

Trends 40

Trends Marketing Connections Brands 40

Lithium

JANUARY 10, 2019

Customer expectations are higher than ever, yet only 36% of companies said they had a well-defined customer experience vision, according to Forrester. This disparity opens up the opportunity for brands to listen to their customers in order to stand out. Brands will Own Their Customer Interactions. You Have to Give to Get.

Trends 40

Trends Marketing Connections Brands 40

ShepHyken

JULY 22, 2019

(Smart Customer Service) The quickly evolving social media landscape has forced companies to work harder to maintain a positive customer experience, as 83 percent of people have higher digital customer service expectations than they did last year. 5 Tips For Turning Customers Into Brand Storytellers by Esther Choy. That’s marketing!

Social Media 116

Social Media Customer Service Trends Tips 116

NetBase

AUGUST 1, 2019

Is your brand doing everything it should be to capture the EMEA market? Our 2019 EMEA Social Media Market Survey Report answers that question, and more. Fueling EMEA Market Growth in Challenging Times. And brands in every category need to become omnipresent and create eCommerce offerings to counter the loss.

Social Media 53

Social Media Report Survey Marketing 53

Beyond Philosophy

FEBRUARY 1, 2021

They were trying to capitalize on a trend where more and more consumers want to buy from brands that share the same values as them. Values have evolved, with renewed demands that brands put integrity and purpose before profit. 43 % walk away when disappointed by a brand’s words or actions on a social issue. years vs 3.4

Marketing 147

Marketing Hospitality Hotels Consumers 147

ProProfs Chat

JULY 30, 2021

Be it a small or a big business, good brand perception is the common business goal. The ultimate verdict on any brand is given by its customers. Brand perception is a crucial indicator of how well your customers are able to connect with your brand: What are their feelings and emotions when they think of you?

Brands 111

Brands Net Promoter Score Social Media e-support 111

Oracle

AUGUST 6, 2019

Oracle OpenWorld 2019 will take place September 16-19 in San Francisco, with over 1,000 planned sessions on topics including transformational technologies, growth acceleration, intelligent cloud applications, and more. Here are 5 of the upcoming, fascinating marketing sessions. Leveraging Connected Data Across the Marketing Lifecycle.

Marketing 47

Marketing B2C Roadmap ROI 47

Alliance by IFS

MARCH 28, 2019

To do so, companies must align their operational strategies with service expectations. We partnered with Aberdeen to bring you the State of Service 2019 on-demand webinar outlining the top challenges faced by today’s best-in-class service firms and what technologies and strategies they are using to overcome them.

Video 90

Video Customer Satisfaction Customer Centricity Knowledge Base 90

Oracle

APRIL 1, 2019

Today, the omnichannel customer experience (CX) is quickly evolving into the core brand CX. Brands designing and delivering their omnichannel customer experience have more opportunities to get their CX right. Omnichannel is the new minimum threshold for brands. Only then will firms deliver truly omni-channel interactions.”

Omni-Channel 108

Omni-Channel Customer Experience Touchpoint B2C 108

Eptica

APRIL 12, 2019

Date: Friday, April 12, 2019 Author: Pauline Ashenden - Marketing Manager Analyzing CX sentiment in 2019. Published on: April 12, 2019. Nearly a quarter of experiences (23.6%) failed to deliver satisfaction at the first attempt, forcing consumers to follow up with brands.

Conference 76

Conference Self Service Fashion Ecommerce 76

NetBase

MARCH 27, 2020

Able to stay one step ahead of consumers, offering what they want, when they want it, ecommerce brands using social insight have early access to consumer conversation and are winning market share. Let’s look at few companies and see how they did it. And with the Dietary Supplements Market to reach 210.3 billion in 2024.

Ecommerce 52

Ecommerce Brands Marketing Social Media 52

Eptica

DECEMBER 11, 2019

Date: Wednesday, December 11, 2019 Author: Pauline Ashenden - Marketing Manager Taking stock of customer service in 2019. Published on: December 11, 2019. And what better way of doing this than exploring the 2019-20 Contact Babel UK Contact Centre Decision-Makers’ Guide , sponsored by Enghouse Interactive.

Self Service 75

Self Service Customer Service Social Media NPS 75

Oracle

FEBRUARY 19, 2019

Buyers, ultimately, must put their faith in the people and companies they choose to do business with. And as we head into 2019, trust is at an all-time low. The sharpest decline was right here in the US, as 42% of buyers reported not knowing which brands they could trust. Trust will be the #1 charter of the CMO in 2019.

B2B 96

B2B How To Loyalty Survey 96

Oracle

MARCH 12, 2019

” The 2019 agenda included a closer look at how a renewed customer experience focus is transforming retail. ” From subscription boxes to large-scale white labeling, brands offering new delivery models and value propositions stand out in a crowded retail landscape. Relationships to brands are evolving.

Retail 86

Retail Conference Case Study Consumers 86

BirdEye

OCTOBER 26, 2023

I’ve been a Birdeye partner since 2019, but I’ve been a customer for four years before that. I have to do all this for my company, Orange Fish Consulting.’ Nicole: So I was Director of Marketing for a portfolio of eight properties, and we were using paper click and an ORM solution. What are you talking about?

Brands 113

Brands Multi-Channel Consulting Report 113

TechSee

FEBRUARY 19, 2019

As the biggest mobile trade show of the year, MWC Barcelona 2019 is an event not to be missed. AI-driven innovations in mobile self-service allow companies to consistently deliver high-quality service at scale and to meet customers’ increasing demands for a positive mobile experience. In a nutshell. Who’s there? In a nutshell.

Self Service 95

Self Service Innovation Telecommunications Consumers 95

Fox Metrics

JUNE 25, 2020

Not long ago, all a business needed to run digital marketing ads was a website and Facebook page. New technologies, strategies, and trends are being introduced now and again to allow companies to meet the evolving interests and behavior of consumers. Marketing trends in 2020 call for a radical approach with fresh concepts.

Trends 111

Trends Marketing Social Media Advertising 111

ShepHyken

AUGUST 19, 2019

(ClickZ) Customer service provider Simplr has released a new report on the most common customer service pitfalls among eCommerce brands. They look specifically at the customer service experience of 500 US-based brands in “high-growth mode” in the month of May 2019. In many ways, it really is. Follow on Twitter: @Hyken.

Customer Service 117

Customer Service Leadership Ecommerce Culture 117