Top 10 Posts on Brand Building Strategies of 2018

C3Centricity

A New Year tradition we started here at C3Centricity back in 2011, is to share our most popular brand building strategies and posts of the year. It also shares the seven reasons most companies fail. Brand Image, Equity, Personality & Archetypes: What Every Marketer Needs to Know.

Brands 293

The Future of Brand Building is Customer Centricity

C3Centricity

But w ith the advent of digital in the early 80’s, companies began taking a serious look at their marketing strategies. Brand Building. And with few exceptions, they prioritised thoughts about themselves and their brands, and rarely took their customers’ perspective.

Make Your Company’s Name Your Brand Promise

ShepHyken

Their name is a bold statement that is not just a name, but a brand promise. The post Make Your Company’s Name Your Brand Promise appeared first on Shep Hyken. Customer Experience amazing service brand promise customer service mantra

Brands 128

What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes

C3Centricity

Your brand is not what you think it is! It is what your customers think it is; its brand image, personality and its value to them. I was lecturing at Miami University a couple of weeks ago on brand image and personality. These are two vital elements of branding.

Brands 238

The Health of the Contact Center: Are You Ready for 2019?

Brands like Sephora are racking up accolades both in-store and online with corresponding benefits. center, showing that brands are willing to do—and spend—what it takes to create loyal customers. Many brands aren’t. is mounting, and brands risk agent burnout and customer churn.

How to Take Local Brands to Global Success: The 5 Rules to Fortune

C3Centricity

I remember reading an article in the Financial Times a couple of years ago, that challenged companies to search for a new style of marketer. They were referring to the growing need for marketers to stand up to the challenge of taking local brands global.

Brands 280

Goodbye CMOs, Your Time is Up: From Brand Building to Business Growth

C3Centricity

In a recent interview with Marketing Week their global vice-president of creative claims that it has “broadened” the company’s approach to marketing. With the arrival of digital marketing in the early 80’s, many companies began to take a serious look at their marketing. BRAND BUILDING.

Brands 267

How Exemplis Commits to Company Culture and CX Improvement

Customer Bliss

In this episode, Aurelia tells us about the impressive company culture at Exemplis, and how she’s been supported in her role to lead the company’s CX into the future. Commit to Developing Your Company’s Culture.

Why Brand Perception Matters and How You Can Measure It

GetFeedback

Business is built on customer relationships, and brand perception sets the tone. Companies, of course, want to cultivate a positive brand perception among their target consumers, but it’s a tricky goal. We’ll cover some tools and methods that help brands capture it.

Brands 276

For A Beverage Company, The Answer To ‘How To Build Brand Reputation’ Is Better Customer Service

Magellan Solutions

Now, the ultimate question is this: how to build brand reputation ? Brand reputation is pretty self-explanatory. It is how customers see your company, whether it is in the positive or negative light. But in what way is customer service connected with brand reputation?

Brands 149

The Challenges of Omnichannel: Why so Many Contact Centers Struggle with Digital Self-Service

New study reveals that companies must first focus on themselves. text messaging, and a company’s. affects brand loyalty. companies are stepping up. companies across all industries. And companies with the. percent for companies with weak. COMPANIES ARE.

Companies that Cheat are Dull: How to Ensure That You Shine!

C3Centricity

Why do companies still try to cheat their customers? Companies who still think it’s OK to try to attract customers and entice them to purchase with less than honest promises and behaviour. . In many cases, packaging is the first personal contact a customer has with a brand.

What is Employee Branding? And Why Does Your Company Need It?

ReviewTrackers

You’ve probably heard of employer branding. You may have even read about it on our blog, and followed the steps to building a strong employer brand. But What is Employee Branding? How can employee branding help your company? This is where employee branding comes in.

Branded Customer Experience Delivery

Michelli Experience

Unique Value, Elasticity, and Branded Customer Experience. Long before the iPod, iPad, and iPhone, there was an “I” brand from my youth that had a strong and unique brand image. In essence, customers limit how far a brand can stretch before the brand breaks consumer trust.

Brands 130

Companies showing great CX in the wake of natural disasters

Customer Bliss

It’s good branding, yes — but it’s also what companies should be doing, regardless of size. Companies are part of a community and their customers (and employees) come from, and choose to live/work, in that community.

Executive Report: The Customer Data Too Often Overlooked by the C-Suite

companies deal with transformation can make or break them. And what sources of information do companies rely on. companies rely on to inform their decisions. The findings suggest an alarming problem: companies lack sufficient insight. However, a company that is.

Gain Workforce Optimization Tips from Top Brands

NICE inContact

Why it’s so it important—for agents as well as for the organization—to make sure your QA forms sync up with the company’s business objectives. The post Gain Workforce Optimization Tips from Top Brands appeared first on NICE inContact Blog.

Tips 195

Modern Marketing Strategies Every Company Needs to Try Today

GetFeedback

It’s the first impression most people will get of your brand and it will be your main calling card for future success. As marketing advances, it becomes more branched-out and gives even the smallest brands a chance to be seen and heard. After several weeks of analysis and market survey, I’ve come up with a list of the best modern marketing strategies every company needs to try today. As a brand, you have to engage with your customers and attract them “manually.”

Guest Blog: How to Engage Customers with Your Brand

ShepHyken

These are not only customers but brand loyals. Brand loyals are willing to spend more and have more trust in you than other brands. In 2020 , customer experience will overtake price and product quality as the key brand differentiator.

Brands 115

How a Company Reacts to a Crisis Says a Lot About its Customer Centricity

C3Centricity

In the UK, there was a recent, highly publicised “significant and sustained cyber-attack“ on the Telecom company Talk Talk’s website. The post How a Company Reacts to a Crisis Says a Lot About its Customer Centricity appeared first on C3Centricity.

4 Steps to Developing Your Customer Care Strategy

Report: Translating Brand Promises into Employee Behaviors

Experience Matters

We just published a Temkin Group report, Translating Brand Promises into Employee Behaviors. Here’s the executive summary: Temkin Group has found that the companies that deliver great customer experience use their brand as a blueprint for how they treat customers, which is why Compelling Brand Values is one of our four customer experience core competencies.

Report 205

3 Leading Companies’ Method for Listening to Customers

Customer Bliss

In order to understand how customer-focused companies design processes for listening to customers, we need to start by thinking about the three types of listening: Unaided or volunteer listening. The way to avoid this mess around surveys is to move towards one-company leadership.

How to Create a Brand Identity Your Customers Are Most Interested In

CX Journey

Coming up with a brand identity isn’t an easy task. You have to consider the message you want the world to take away from any interaction with your company, and you have to think about what your target audience cares about. Does your brand identity tie into those wants?

Brands 280

The State of Voice of the Customer (VoC) for B2B Companies

GetFeedback

Many companies are still finding their footing when it comes to implementing technology and moving the needle with CX improvements. If companies don’t become more discerning with their survey programs, survey fatigue will start to mean fewer, less accurate responses. .

B2B 195

The Rise of the Customer Marketer

Understanding the Emotional Connection to Your Brand

MaritzCX

The ROI of Feelings A recent study conducted by MaritzCX found that 80% of the companies who proactively gather, analyze, manage and use insights into customers’ feelings have better financial performance, year-over-year. Do you know how your customers feel about your brand?

How Brands Cash In On March Madness

QuestionPro Audience

Brands know they have an opportunity to reach a large audience, and spend the month engaging consumers via social media and advertising. television audience watching at least six minutes of the tournament, it is a good bet for brands looking to reach a broad audience.

Brands 230

Say Goodbye to Marketing & Brand Building, Say Hello to Consumer Centricity

C3Centricity

With the advent of digital marketing in the early 80’s, many companies began to take a serious look at their marketing. The post Say Goodbye to Marketing & Brand Building, Say Hello to Consumer Centricity appeared first on C3Centricity. Marketing is an old profession.

The 7 habits of Companies with successful customer-centric cultures

CloudCherry

Companies today want to delight customers at every interaction. Yes, the experience you provide your customers is only as good as the culture you build within the company. What do you want your company culture to be like? How do you view training at your company?

How to Improve Customer Experience in an Era of Choice

with companies. And the focus these companies put on the customer. to switch to a competing company if they’re not getting the experience. The evolution of ‘Voice of the Customer’ How companies leverage crowdsourcing and. In the past, companies held the power.

The Best Companies Hire These 3 Positions

Steve DiGioia

But too many companies think only a specific department is the “service department” and that’s where they focus their customer service training dollars. The post The Best Companies Hire These 3 Positions appeared first on Steve DiGioia and was written by Steve DiGioia.

Start a “Kill a Stupid Rule” Movement at Your Company

Customer Bliss

Stupid rules cause repeated work-around activities by employees throughout the company, exhausting them and forcing people to exercise one-off heroics. It puts a spark of energy into the company and keeps everyone focused on enabling employees to deliver value.

7 Hacks to Customize Your Surveys for Your Brand

GetFeedback

It’s what every company wants following a consumer’s experience with their brand. Our inboxes receive surveys from companies we have done business with, asking for our feedback on a purchased product or service or an experience with their customer support desk. Surveys.

Survey 213

Do We Care About Brands?

CX Journey

Do customers really care about brands? A couple weeks ago, SDL shared a post of theirs that included 25 facts about customer experience, including a variation of this one: Most people worldwide would not care if more than 73% of brands disappeared tomorrow. Do people care about brands?

Brands 225

Study: The Health of the Contact Center

Brands like Sephora are racking up accolades both in-store and online with corresponding benefits. center, showing that brands are willing to do—and spend—what it takes to create loyal customers. Many brands aren’t. is mounting, and brands risk agent burnout and customer churn.

Personal Brand Vetting – THEY are Listening

Michelli Experience

As I help business leaders deliver branded customer experiences, I often start with the premise that brands are nothing more than what people say about us when we’re not around. For years companies have been trolling social media to see what customers post about brand experiences. That data mining and sentiment analysis provides both qualitative and quantitative data that represents a snapshot of the “brand’ experience.

Brands 157

How smart brands measure customer intelligence ROI

Vision Critical

In our e-book The 10 Smartest Brands: How They Use the Competitive Advantage of Customer Intelligence , we reveal how companies like D E WALT, LinkedIn and Salomon engage with customers to make better marketing, customer experience and product innovation decisions.

ROI 276

How to Stop Hiring Toxic Employees (A Lesson for Every Company)

Michel Falcon Experience

We hired someone who spoils our company culture. They spoil team alignment, alienate others and are typically only cordial to your company’s best clients. A sample of my interview process that has been replicated 100+ times by companies like yours. We’ve all done it.

Dynamic Branding Tools for Enhancing Customer Experience

Storyminers

When people think of branding, they tend to think of it in terms of attracting customers—showing off your company’s best qualities to acquire new sales. But branding doesn’t stop after a sale is made. To create effective branding, you have to keep the big picture in mind.

Tools 208

6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

companies to transform—not just improve—customer service and. brand equity. makes customer engagement challenging for companies, particularly in highly-regulated industries. AI-savvy companies use the synergy of AI and related technologies. for leading brands.