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A Look Back at Dreamforce 2018

GetFeedback

Dreamforce 2018 was a blast from start to finish. And we got to connect with amazing people along the way, from the customer success and support gurus who are using Salesforce for good to the admins who make it all possible. Nicole Texeira from Salesforce took the stage with Maura to talk us through their events survey strategy.

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Optimove Connect 2018: The Recap

Optimove

Another year (almost) behind us, another Optimove Connect in the relationship marketer’s books. 2018 brought twice as many pink-hued lightbulbs, shining a light on 500 attendees, 12 workshop leaders, and 15 speakers sharing, absorbing, and discussing the current and future state of CRM. The Amazon era is in full swing.

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Marketing predictions CMOs need to consider in 2018

Alida

Marketers are always looking for new ways to create experiences that resonate with customers, and 2018 will be no different. Experts believe that in 2018, marketing leaders will be dealing with disruption and adapting emerging technologies that are starting to mature beyond their initial hype. Ad spend shakes up.

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Customer Service Trends 2018: Creating Effortless Customer-Centric Experiences

Kayako

Which brings me neatly toward 2018’s customer service trends: Customer Service Trends 2018: Creating Effortless Customer-Centric Experiences. Navigate the trends: Customer-centric through a customer experience strategy. Business will be more customer-centric with a whole customer experience strategy.

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Moving Customer Service to Customer Experience and How It Benefits Your Business

Speaker: Kristina Evey, Customer Experience Strategist, The Customer Experience Podcast for Business Leaders

The psychology behind consumer behavior and experiences will be addressed as a foundation leading to the methods to build connection with customers to drive loyalty. The specific actions and strategies crucial to driving a solid CX will be explained in relevant ways to enable attendees to make a difference in their own organizations.

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4 Tech Trends Driving CRM Software in 2018

Oracle

Here are four tech trends that are driving innovation in CRM in 2018, and helping organizations reach and engage their target audiences across channels. Artificial intelligence will prove to be one of the most prominent means of innovation in CRM in 2018. Read more on trends in CRM software in 4 Trends for CRM in 2018.

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We Want To Be Customer-Centric: Now What!?

Experience Investigators by 360Connext

Many dashboards and reports don’t mention or track anything connected to customers. That sense of purpose is what allows each person on their team – from the park greeter to the sous chef to the cleaning crew – to connect their role with the bigger experience. It’s all about operations, processes, and financials.