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The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Alida

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. Eliza (@eliza_jacobs) September 20, 2016. Vision Critical (@visioncritical) September 20, 2016. Amanda White (@iamAMLW) September 20, 2016.

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Why Research is Crucial for Ad Agencies in 2018

QuestionPro Audience

Advertising agencies are facing a lot of adversity in 2018. With more and more big brands like Sprint, Netflix, and L’Oreal cutting their agencies to take their advertising in-house, ad agencies are scrambling to re-route. By conducting market research, you can test your concepts on consumers to find out which would be most effective.

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2018 Oscars: Will Women Tune In?

QuestionPro Audience

After the recent sexual misconduct scandals, many advertisers are betting on women tuning in to see if they will be victorious during Hollywood’s biggest night. . Hidden Figures , the 2016 female-led drama, earned 6.8 Last year’s broadcast was the second least-watched Oscars, and delivered record low ratings of 32.9 million). .

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The Top Trends in Customer Service for 2016

Comm100

As technology continues to open new avenues for innovation and business transformation, so too will the shopping and buying habits of consumers. As we enter 2016, it appears that this consumer behavior trend will continue through 2016 and beyond. The use of mobile devices has been growing rapidly for several years now.

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2018 Oscars: Will Women Tune In?

QuestionPro Audience

After the recent sexual misconduct scandals, many advertisers are betting on women tuning in to see if they will be victorious during Hollywood’s biggest night. . Hidden Figures , the 2016 female-led drama, earned 6.8 Last year’s broadcast was the second least-watched Oscars, and delivered record low ratings of 32.9 million). .

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10 massive business trends that will shape 2017 and beyond

Alida

presidential election, we’re entering the new year with a global geopolitical landscape that’s more uncertain and potentially more disruptive to businesses than 2016. Virtually all industries saw some form of consolidation in 2016. Martech consolidation: What 2016’s billion-dollar acquisitions mean for buyers. RELATED RESOURCES.

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3 CX Innovations You Can Expect from Streaming Services in 2018

Oracle

With millions of subscribers across the world and a breadth of data at their fingertips, streaming companies have started to make CX innovations and optimizations for end users. Let’s take a look at 3 customer experience innovations you can expect from video streaming services in 2018. billion by 2021. Get your goggles ready!