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The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Alida

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. The two-day annual conference featured keynotes and presentations by some of the world’s leading customer-centric brands.

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The Top Trends in Customer Service for 2016

Comm100

As technology continues to open new avenues for innovation and business transformation, so too will the shopping and buying habits of consumers. Consequently, as newer technologies enable more ease in performing business transactions, consumers will have higher expectations when it comes to customer service and sales support.

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10 massive business trends that will shape 2017 and beyond

Alida

presidential election, we’re entering the new year with a global geopolitical landscape that’s more uncertain and potentially more disruptive to businesses than 2016. Virtually all industries saw some form of consolidation in 2016. Martech consolidation: What 2016’s billion-dollar acquisitions mean for buyers. RELATED RESOURCES.

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Remain Relevant To Your Customers – Radhika Aggarwal, Co-Founder And Chief Business Officer, ShopClues

Customer Guru

Radhika Aggarwal had received the CEO of the Year by CEO Asia Awards 2016. Radhika had also bagged the ‘Tech Women – Entrepreneur of The Year Award’ at the ‘Disruptive Tech and Innovation Awards 2016’ and the ‘Best Marketplace Award’ at the ‘2016 She The People Awards’. vibrant community of merchant partners.

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Perfect These Three Things To Curate A Great Customer Experience

Second to None

According to Scott Brinker’s Marketing Technology Landscape Supergraphic , there are now more than 5,300 marketing technology solutions—a 40 percent increase from 2016. In doing so, they’re layering unstructured social data on top of existing customer data (like purchase history) and creating a more complete view of the customer.

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Customer Journey: Improving Customer Experience Through Mapping – Part 1 of 2

NobelBiz

As a result, the customer-brand connection has become more complicated. Not only is it no longer sufficient to provide a decent product at a reasonable price, but physical storefronts are no longer the sole point of sale to advertise. Then, across all consumer touchpoints, you’ll need to provide customized actions.

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Customer-Centric Marketing: Step-Up Performance

ClearAction

Customer-Centric Marketing: Step-Up Performance Lynn Hunsaker. Customer-centric marketing is necessary, yet far from sufficient — from customers’ and investors’ perspectives. Typical roles adopting customer-centric marketing are in the marcom area: digital, content, automation, intelligence, retention, advertising.