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How smart brands measure customer intelligence ROI

Alida

In our e-book The 10 Smartest Brands: How They Use the Competitive Advantage of Customer Intelligence , we reveal how companies like D E WALT, LinkedIn and Salomon engage with customers to make better marketing, customer experience and product innovation decisions. Increasing revenue with NewsCorp Australia. million in open opportunities.

ROI 100
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The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Alida

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. Eliza (@eliza_jacobs) September 20, 2016. Vision Critical (@visioncritical) September 20, 2016. Amanda White (@iamAMLW) September 20, 2016.

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The Top Trends in Customer Service for 2016

Comm100

As technology continues to open new avenues for innovation and business transformation, so too will the shopping and buying habits of consumers. As we enter 2016, it appears that this consumer behavior trend will continue through 2016 and beyond. The use of mobile devices has been growing rapidly for several years now.

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10 massive business trends that will shape 2017 and beyond

Alida

presidential election, we’re entering the new year with a global geopolitical landscape that’s more uncertain and potentially more disruptive to businesses than 2016. How smart brands measure customer intelligence ROI. Virtually all industries saw some form of consolidation in 2016. Impressive innovations in offline retailing.

Trends 0
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Market research as a profit center: How smart companies use customer feedback to generate revenue

Alida

According to research expert Ray Poynter, more insight teams are generating revenue by providing market research data and other value-added services to partners, sponsors and advertisers. At the 2016 Customer Intelligence Summit , two innovative brands shared how they’re taking advantage of this trend.

Marketing 100
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Video Advertising: Key to Getting Customers Attention As Ad Blocking is Increasing

Natalie Petouhof

Tweet Searches for Influencer Marketing have grown 5x in 2015 according to a study from Google Trends from January 2016. Video consumption has exploded across all devices and is one of the fastest growing advertising category. The acquisition of TubeMogul strengthens Adobe’s leadership in digital marketing and advertising technology.

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Honorees Announced for the 2016 Marketing Hall of Femme!

Natalie Petouhof

Tweet Direct Marketing News is honored to announce the 2016 Honorees to the Marketing Hall of Femme! On April 8, 2016, we’re celebrating all of their outstanding achievements and more. These incredible women have storied careers, take risks, and push the industry and their companies forward with their edgy marketing strategies.