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Driverless Cars: Are Consumers Ready?

QuestionPro Audience

What Tesla advertised as simply a driver’s assistant, is being used as much more than that. As of August 2016, Uber deployed a fleet of autonomous vehicles driving the streets of Pittsburg. Automotive Emerging Technologies Study , only 1 out of every 5 consumers was interested in a fully autonomous vehicle. According to the J.D.

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The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Alida

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. Eliza (@eliza_jacobs) September 20, 2016. Vision Critical (@visioncritical) September 20, 2016. Amanda White (@iamAMLW) September 20, 2016.

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Why Research is Crucial for Ad Agencies in 2018

QuestionPro Audience

Advertising agencies are facing a lot of adversity in 2018. With more and more big brands like Sprint, Netflix, and L’Oreal cutting their agencies to take their advertising in-house, ad agencies are scrambling to re-route. UNDERSTAND THE CONSUMER. MEASURE SUCCESS. Contact us for your next research project.

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The Top Trends in Customer Service for 2016

Comm100

If there is one thing that’s certain, it’s that modern consumers are much more tech-savvy than those from past generations. As technology continues to open new avenues for innovation and business transformation, so too will the shopping and buying habits of consumers. billion PC users.) Well, it’s simple.

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2018 Oscars: Will Women Tune In?

QuestionPro Audience

After the recent sexual misconduct scandals, many advertisers are betting on women tuning in to see if they will be victorious during Hollywood’s biggest night. . Hidden Figures , the 2016 female-led drama, earned 6.8 Last year’s broadcast was the second least-watched Oscars, and delivered record low ratings of 32.9 million). .

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Changes in Consumer Insights Shopping Habits

CSM Magazine

After the COVID-19 pandemic, consumer habits have transformed significantly. Social distancing and stay-at-home regulations have forced whole consumer segments to shop differently. A few months into COVID-19, consumer shopping online has increased across different sectors. What Are Consumer Insights?

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2018 Oscars: Will Women Tune In?

QuestionPro Audience

After the recent sexual misconduct scandals, many advertisers are betting on women tuning in to see if they will be victorious during Hollywood’s biggest night. . Hidden Figures , the 2016 female-led drama, earned 6.8 Last year’s broadcast was the second least-watched Oscars, and delivered record low ratings of 32.9 million). .