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The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Alida

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. The two-day annual conference featured keynotes and presentations by some of the world’s leading customer-centric brands.

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The Top Trends in Customer Service for 2016

Comm100

As technology continues to open new avenues for innovation and business transformation, so too will the shopping and buying habits of consumers. Consequently, as newer technologies enable more ease in performing business transactions, consumers will have higher expectations when it comes to customer service and sales support.

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Why Research is Crucial for Ad Agencies in 2018

QuestionPro Audience

Advertising agencies are facing a lot of adversity in 2018. With more and more big brands like Sprint, Netflix, and L’Oreal cutting their agencies to take their advertising in-house, ad agencies are scrambling to re-route. Additionally, it may shed light on potentially profitable opportunities for the client as well. TEST CAMPAIGN.

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How smart brands measure customer intelligence ROI

Alida

In our e-book The 10 Smartest Brands: How They Use the Competitive Advantage of Customer Intelligence , we reveal how companies like D E WALT, LinkedIn and Salomon engage with customers to make better marketing, customer experience and product innovation decisions. Increasing revenue with NewsCorp Australia.

ROI 100
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Video Advertising: Key to Getting Customers Attention As Ad Blocking is Increasing

Natalie Petouhof

Tweet Searches for Influencer Marketing have grown 5x in 2015 according to a study from Google Trends from January 2016. So how does a company get their target customer’s attention? And sometimes a salesperson is never contacted, so getting the customer’s undivided attention has never been so important.

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10 massive business trends that will shape 2017 and beyond

Alida

presidential election, we’re entering the new year with a global geopolitical landscape that’s more uncertain and potentially more disruptive to businesses than 2016. Gaining customer trust will become a more significant source of long-term competitive advantage. Protecting customer data would be a good start. RELATED RESOURCES.

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3 CX Innovations You Can Expect from Streaming Services in 2018

Oracle

With millions of subscribers across the world and a breadth of data at their fingertips, streaming companies have started to make CX innovations and optimizations for end users. Let’s take a look at 3 customer experience innovations you can expect from video streaming services in 2018. billion by 2021.