article thumbnail

K.I.S.S (Keeping it Simple Stupid)

CloudCherry

In this capacity, he has responsibility for product strategy, product management, and product marketing. A seasoned business researcher, Matt has been involved in dozens of original quantitative and qualitative research studies on topics ranging from customer experience strategy to customer service and sales effectiveness.

article thumbnail

Loyalty Programs!?! We Don’t Need No Stinkin’ Loyalty Programs!!!

Beyond Philosophy

Without fear of (much) argument, it’s a fair statement that all companies want, and try to generate and achieve, optimum loyalty from their customer base. Customer loyalty programs are especially popular among retailers. The company has long claimed that a loyalty program isn’t needed because their prices are so low.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Customer Support is an Investment, Not an Expense

Seaton CX

Research from Matthew Dixon, Nick Toman, and Rick Delisi—published in the 2013 book The Effortless Experience —found “any customer service interaction is four times more likely to drive disloyalty rather than to drive loyalty.” It sets the tone for the rest of the relationship.

B2B 52
article thumbnail

Guest Blog: Reasons Why Eco-entrepreneurs Succeed in Winning Customer Loyalty

ShepHyken

This week on our Friends on Friday guest blog post my colleague, Erich Lawson, writes about the importance of being an eco-friendly business and how it can encourage loyalty among consumers. Enhance your systems of waste management. This is a great example of finding out what is important to your customer and making it a priority.

Loyalty 85
article thumbnail

Consumer banking: money can’t buy loyalty

Currency Alliance

“Extra” was a 4% interest rate which earned the average working family £100-200 a year – the kind of value you can earn from a supermarket loyalty card. In legacy banking loyalty models, these customers are instead prone to disloyalty in exchange for tiny rewards, and likely to be of very poor lifetime value (LTV) to your business.

Banking 40
article thumbnail

The Best Inbound Call Center Company in the Philippines

Magellan Solutions

Magellan Solutions is ISO 27001:2013 certified for information security management, ensuring the safety and security of clients’ data. The company’s technology ensures efficient customer support, increasing satisfaction and loyalty. One of the leading BPO firms in the Philippines is Magellan Solutions.

article thumbnail

Customer Journey Mapping: A brand's GPS to loyalty and advocacy

Quadient

Customer Journey Mapping: A brand's GPS to loyalty and advocacy. The company doesn’t want to face disappointed customers: managing calls from angry customers has a short term cost as well as a longer term cost in terms of customers lost. Product Marketing Manager. Laurent has been working for Quadient since 2013.