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Using consumer insight for rebranding: Q&A with Price Chopper’s Sam Trimboli

Alida

To accomplish a goal of elevating customer experience , the company engages with 5,000 customers through Food For Thought, a Vision Critical insight community first launched in 2012. The insight community provides ongoing feedback from customers and helps Price Chopper make better decisions about strategy, branding and marketing campaigns.

Consumers 150
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Consumers Dislike Sound & Other Timely Trends 

NetBase

Knowing how to advertise to a diverse crowd of consumers can be tricky, and a little more time consuming than most businesses would like. Adding to that complexity, current trends indicate that consumers dislike sound in their ads. Consumers Care Less, Till They Do. And there’s more. Quieter and gentler, in fact.

Trends 60
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CX leaders: Don’t let empowered consumers pass you by

OpinionLab

Empowering your consumers is the key to improved customer experience. I’ll always remember a session at an Advertising Research Foundation conference in 2008 delivered to an audience of consumer research professionals in New York City. Empowered consumers need to believe they have a share, she reasoned.

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How to Optimize Reputational Risk Management in Banks

ReviewTrackers

After all, reputation is the key to building public and consumer trust. In 2012, Edelman Insights found that financial services and banking was the industry consumers trusted the least — even less than they did the media sector. Manage online reviews, social media, and customer feedback. Demonstrate business integrity.

Banking 94
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Case study: Tesco and a consumer champion

Helen Dewdney

On 12 July 2012, Helen Dewdney, The Complaining Cow, wrote only hersecond blog post. As the blog developed and included more stories of complaints gaining redress and consumer advice, Tesco appeared more and more often. But Helen had also asked on social media for people’s comments and gave this feedback too. Tesco Chairman.

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Five Tactics to Retain Your Top Call Center Agents

NICE inContact

According to research done by Bersin and Associates (2012), companies with recognition programs have 31 percent lower voluntary turnover than companies that don’t. 2) Ask for Feedback. The ability for agents to give feedback and communicate how they feel is a way to engage them that doesn’t require a promotion or raise.

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Why shopper insight is a valuable ingredient for CPG companies

Alida

In a dynamic and sometimes struggling retail environment where online giant Amazon buys grocery chain Whole Foods , consumer packaged goods (CPG) companies must build brand awareness and harness the insight of shoppers if they are to win the battle for shelf space. It’s not the first food company to embrace the direct-to-consumer model.

Company 113