article thumbnail

QR Code Marketing for Mobile First Brands 

Optimove

If you’re a mobile-first brand, QR code marketing will go a long way to increasing engagement, cultivating loyalty, and driving growth … let’s explore. Print Ads and Brochures : Enhance customer engagement by integrating QR codes into print advertisements and brochures. Long and short? The result? A frictionless user experience.

Brands 52
article thumbnail

How to Take Local Brands to Global Success: The 5 Rules to Fortune

C3Centricity

They were referring to the growing need for marketers to stand up to the challenge of taking local brands global. In this networked world, more and more successful local brands are attempting global roll-outs. This is the basis of any new product launch and applies just as well to global rollouts as it does to local brand developments.

Brands 206
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Winning the Game: Why Global Professional Development in Customer Experience and Employee Engagement Are Key

CX University

In addition, employee engagement is also a critical factor that affects the customer experience. Engaged employees are more likely to deliver exceptional service, be productive, and create a positive work culture that encourages teamwork and innovation. Employee engagement is also important for creating a positive work culture.

article thumbnail

18 inspiring brand collaborations: Real-life success stories

BirdEye

Customers and brand ambassadors aren’t the only prospects out there who can support your business. From Instagram influencers to big-name industry leaders, partnering with like-minded brands can help you unlock valuable new opportunities. Table of contents Why do brand collaborations work?

Brands 52
article thumbnail

Gen Z Mobile Marketing: 7 Tips to Capture Interest and Drive Engagement

Optimove

Born between 1997 and 2012 and raised alongside Internet technology since the very beginning of their lives – they hold in their hands (literally, ninety-eight percent own a smartphone) an estimated annual purchasing power of $143 billion. Gen Z today comprises around one-third of the world’s population. Tip #1: Make it personal. Even better?

Tips 59
article thumbnail

TikTok Analytics: The Next Frontier In Digital Engagement

Lithium

It’s possible that it’s been a recent challenge to understand how your brand could fit into this social engagement circus. Your brand’s TikTok strategy could likely benefit from taking a minute to slow down and acquire an explicit understanding of this phenomenon in human communication. Compare TikTok for a moment.

article thumbnail

Love Your Employees As Much As You Love Your Customers

Kerry Bodine

While my co-author Harley and I were prepping Outside In for publication back in the spring of 2012, I learned about the strange practice of soliciting “blurbs,” those pithy words of praise on a book’s back cover that tout the messages inside. Customer-obsession will only benefit your company and your brand if you are also employee-obsessed.